On November 4th, Boss Jia, who had stayed in Hua Xia for two months, once again flew to the United States. However, this time, it was not to discuss any business, but to prepare to attend the premiere of his movie.
After almost two years of production, Daqian Entertainment's first big movie, and it was an animated movie, "Pokemon: The Counterattack of Transcendent", was finally going to premiere in the United States. Of course, Boss Jia had to attend the premiere ceremony.
Speaking of which, this was the first movie that Daqian Entertainment produced independently and participated in the entire distribution process. The success or failure of this movie would directly determine the future of Daqian Entertainment in the movie industry.
"Jia Jun, the next step is to see the situation of the 0.3 factor. If we can get the approval of the audience and critics on the 0.3 factor, then our movie can make a lot of money!" Megill, the representative of 21st Century Fox, said with some anxiety.
Megill was the general representative of 21st Century Fox in charge of the "Pokemon" movie, so his interests were the same as those of Daqian Entertainment. If the "Pokemon" movie could achieve excellent box office, then his position in the company would be greatly improved.
Otherwise, he would be the scapegoat.
As for the 0.3 factor mentioned by Megill, it referred to the prediction of the final box office of a movie by Hollywood filmmakers.
Hollywood had the most complete film industry system in the world, and as a complete industry system, it was normal to have the technology to predict the box office of a movie.
The best way to predict a movie's box office was to look at the movie's midnight box office, as well as the audience's evaluation of the midnight box office, as well as the critic's evaluation of the midnight box office. These became the three main elements of a movie prediction.
The midnight show, as the name suggested, was a show that was broadcasted at midnight.
The movie theaters in the United States were not like the movie theaters in Hua Xia, which opened at 9 a.m. and usually closed before 12 a.m. The movie theaters in the United States generally opened in the afternoon and closed around 3 a.m.
Therefore, if one wanted to see the latest movie in the United States, the midnight was the best choice, because after midnight, a new day had arrived.
Although the people in the United States were crazy, and there were many people who went to the midnight movie, there were not many people who could really get the money to go to the movie. Therefore, under normal circumstances, the audience of the midnight movie was relatively small.
Only when the movie premiered would the number of people in the midnight movie increase. The more people who came to watch the midnight movie, the greater the appeal of the movie to the audience, and the more people would be willing to stay in the movie theater at midnight.
Therefore, the seats and box office sales of the midnight movie could determine the future of a movie to a great extent.
The current record of the midnight movie box office in the United States was set by Jurassic Park in 1993. This movie, directed by Spielberg, earned nearly 7.5 million US dollars in the midnight movie box office, which deeply shocked everyone. Because the first place movie at that time only grossed 4.2 million US dollars, this movie added nearly 3.3 million US dollars in the midnight movie box office.
Therefore, everyone believed that Jurassic Park would be able to achieve amazing final box office results. And so it was. Jurassic Park finally earned 400 million US dollars in the United States and 1 billion US dollars in the global box office. In the end, this movie still ranked 40th in the global box office rankings until 2020, under the premise of the movie series crazily sweeping the world.
The second movie in the midnight movie box office was also an animated movie, which was the famous Lion King, with 6.7 million US dollars in the midnight movie box office.
This was the most direct and most important factor among the three factors. After all, the critics' mouths would lie, but the audience's wallets would not lie. If the midnight movie box office was high, it meant that the movie's future was promising.
Of course, it was not that there had never been a midnight movie box office report, but in the end, the total box office was a complete failure. However, if this happened, it meant that the quality of the movie was extremely bad, or the plot was so bad that it made people's hair stand on end. The audience felt cheated, so the movie's reputation collapsed, and the box office was a complete failure.
However, in general, the midnight movie box office was very trustworthy data.
Since the midnight movie box office exploded, the box office was a failure. Naturally, there were also situations where the midnight movie box office was bleak, but in the end, the total box office skyrocketed.
The best example was the later Titanic. Titanic's midnight movie box office was less than 2 million US dollars, but in the end, it became the first movie in film history, and the global box office reached an astonishing 2.1 billion US dollars.
This kind of situation could only happen if the movie's quality was superb.
So, how could one judge a movie that could make such a comeback?
The audience's word-of-mouth of the midnight movie box office was the best supplement. Many theaters would send a survey to the audience after the midnight movie box office ended, asking the audience to rate the movie. The total score was 10 points, and finally, the average score of the audience after watching the midnight movie was calculated.
If the score was higher than 8 points, it meant that the movie had potential. If the score was higher than 9 points, it meant that the movie had a great future.
If the score was higher than 9.5 points, needless to say, a peerless masterpiece was about to be born.
The last factor was the comments of the film critics. In newspapers, television, and other media, there were a large number of film critics active. These film critics would comment on the movie that had just been released on the media and television according to their impression of the movie. The audience would rely on these comments to choose whether to watch the movie or not.
In order to see the latest movie as soon as possible, these film critics would generally gather at the midnight movie box office, so it became one of the three factors of the midnight movie box office.
In fact, the film producers didn't believe the reviews of the film critics at all. After all, the mouths of film critics were like feces in the toilet. Even if God descended, film critics would still find a lot of flaws to criticize.
After all, in order to show their profound appreciation of movies, film critics must criticize. Otherwise, what was the point of film critics?
Of course, whether the criticism was harsh or mild, in addition to the true standard of the movie, it was more about the hard work of the movie companies behind the scenes.
The e-commerce companies could not believe the comments of the film critics, but they had to pay attention to the changes in the box office that the film critics brought. If a movie could get the attention of most of the film critics, the audience would naturally be very happy to watch the movie.
On the contrary, the audience would feel disgusted and refuse to go to the cinema.
In the era where there were no online comments, film critics became the most important raters. Their mouths couldn't be ignored.
In summary, these were the three factors of the midnight movie box office. If the movie could get a good start in all three factors, then the box office would explode. It was basically a sure thing.
Soon, November 5th was going to be over. At the official premiere ceremony, although it couldn't be said that the stars were gathered, many Hollywood stars still came to attend. After all, 21st Century Fox was involved, so they still had to give face to them.
As for Boss Jia, he went down after a few simple words on the stage. Then the movie began to be released, and everyone gradually became immersed in the plot of the movie.
However, at this time, Boss Jia and Megill were not in the mood to watch the movie. First, they had watched the movie several times in advance, so the movie itself was no longer attractive to them.
Second, at this time, one of the three factors of the midnight movie box office had been calculated and sent to Megill.
"This is not good!" Seeing the last number, Megill's head was suddenly full of sweat, and his whole body was about to collapse.
Because the final box office data of the midnight movie was quite explosive, Megill counted and found that it was only in six digits.
Six digits, that was between 100,000 and 1,000,000. Even if it was 990,000, it was still a flop, especially for a 3D animated movie with an investment of 100 million USD.
What's more, this number was 554,125. The box office of "Pokemon: The Counterattack of Super Dream" was only 550,000 USD. It was simply terrible, and it was a flop.
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