"Natasha, do you know what other characteristics humans have other than being born conspiracy theorists?" Boss Jia suddenly asked.
"You don't know?" Natasha shook her head. As a qualified sidekick, she should not know anything.
"Of course, it's the natural greed, curiosity, and challenge!" Boss Jia said with a smile.
"But what does this have to do with us selling mobile phones?" Natasha asked, puzzled.
"You'll know when you see it!" Boss Jia said.
— — —
After this day, the originally heated media gradually calmed down. However, as the two parties involved, Daqian and Motorola, seemed to be licking their wounds.
After the backstabbing, both parties' mobile phone sales dropped sharply. On the other hand, the small mobile phone brands that were watching silently from the sidelines got a chance to rise up. For example, a brand called Blackberry. But this is a story for later, let's not talk about it for now.
Over at Motorola, after reaching a settlement agreement with Da Qian, Christopher Galvin could forget about keeping his position as the chairman. However, he still had to worry about Motorola's mobile phone sales plummeting. It was said that Motorola had already begun to contact various media outlets to launch a new marketing campaign.
Motorola's marketing expenses had increased by several times for a few years.
On the other hand, Daqian mobile phone also temporarily increased its marketing expenses and began to advertise in the news media all over the United States.
However, when the onlookers saw these advertisements, they were all very surprised. This was because this advertisement was not bragging about how good the quality of the Da Qian mobile phone was, nor did it deliberately make the audience forget about the battery burning incident. Instead, the most conspicuous background picture of the entire advertisement was a burning flame.
【
The title of the advertisement was: Daqian mobile phone spent a lot of money to find a mobile phone that really burned itself!
15 days ago, Daqian mobile phone encountered an unprecedented accident and crisis. A Daqian mobile phone's battery spontaneously burned in the hands of a customer.
We, Daqian Group, will not ignore this problem. Whether this mobile phone really burned itself because of the battery or because of someone's tricks, the mobile phone did burn.
In order to effectively improve the quality of Daqian mobile phones and ensure that similar accidents will not happen again, Daqian mobile phone solemnly promises all consumers here.
First of all, all Daqian mobile phones sold in the market will be recalled. All mobile phones will undergo a self-inspection within a week to ensure that there are no safety hazards before they are sold.
At the same time, we guarantee the quality of Daqian mobile phones as follows: If your mobile phone spontaneously combusts while you are using it, please find us immediately. We will give you a heavy reward of 100,000 USD for helping us to find a problem and a problem that caused the mobile phone to spontaneously combusted!
We hereby solemnly promise that as long as the phone appears at the scene of spontaneous combustion, we will immediately reward you with 100,000 USD. If the phone causes any harm to your body, we will also pay additional compensation.
】
That was all the text on the advertisement. At first, everyone was dumbfounded when they saw it.
At first, it was at first, but when many professionals saw it, they couldn't help but praise it from the bottom of their hearts.
First of all, this advertisement was not so much an advertisement as it was a statement from Daqian mobile phone to customers. They were willing to stop selling the mobile phones for a week, conduct a self-inspection, and compensate customers with 100,000 USD. This was to tell customers that Daqian mobile phones would strictly prevent the occurrence of mobile phones spontaneously combusting, so as to change the image of Daqian mobile phones.
"How much can the sales of Daqian mobile phones recover after a week?" Finally, these professionals made their own guesses.
This guess seemed to be very correct, but the following development of the plot surprised all the professionals.
After a week, the sales of Daqian mobile phones were reopened, all the Daqian mobile phone counters in the shopping malls were filled with customers. A large number of people lined up in front of the counters just to buy a Daqian mobile phone.
Later, according to the internal data of Daqian Group, 16,000 Daqian mobile phones were sold in the United States on that day, which was equivalent to the total sales of the previous half a month.
The total sales for a week reached 60,000 mobile phones, while Motorola sold less than 5,000 mobile phones during the same period.
Such amazing sales completely shocked the whole industry. Everyone couldn't understand why Daqian mobile phones had suffered such a terrible quality scandal. The whole United States was in an uproar because of this news. Everyone thought that Daqian mobile phones were going to fail.
No one expected that Daqian mobile phones would go against the trend and achieve such amazing results after reopening.
The sales of 60,000 mobile phones were almost the sales data of all mobile phones in the United States in 1990.
Everyone was shocked by this situation. It was not until a few days later that a survey report on the customers of Da Qian's mobile phone was published that everyone finally figured out the reason.
It turned out that it was because of the Daqian mobile phone advertisement. The reward of 100,000 US dollars if the mobile phone spontaneously combusted was too tempting.
Moreover, Daqian mobile phones were much cheaper than other mobile phones. Why would anyone buy a mobile phone if they didn't buy a Daqian mobile phone?
In fact, the reason why Daqian mobile phones could achieve such amazing sales was because of the various news reports of the previous natural accident. Through these news reports, the audience formed the impression that Daqian mobile phones were very easy to burn, and they were confident that they could earn 100,000 US dollars.
As for whether the mobile phones would burn themselves, the customers were not worried. The mobile phones would never hurt themselves during the process of using them, except for the idiot who put boiling water on his face for a few seconds.
As for sleeping, because mobile phones only had the function of making calls, no one would put their mobile phone next to their pillow to sleep. Therefore, as long as they were prepared, it was impossible to hurt anyone.
Even if he really did hurt someone, there was still the compensation.
It was precisely because of this idea that Daqian mobile phones attracted a lot of customers because of its bad reputation. It was a bit funny.
Of course, these customers who came to buy mobile phones were customers with potential needs. Those who didn't need mobile phones or couldn't afford mobile phones were unlikely to be interested in Daqian mobile phones.
The most direct evidence was that two weeks after the Daqian mobile phones exploded in sales, the mobile phone market in the entire United States fell into a slump. It took more than half a year for it to recover.
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