On a certain day in July 1995, a piece of shocking news exploded. That was, Jia Jiayue signed a comprehensive endorsement agreement with the Daqian Group. The Daqian Group announced that Jia Jiayue would become the super ambassador of the Daqian Group, and would endorse all the products of the Daqian Group.
This news might not be a big deal. It was normal for a celebrity to become the spokesperson of a business group. The people of Hua Xia were used to this kind of news.
But the next news that broke out made people a little uncomfortable. According to a mysterious industry insider, Jia Jiayue's endorsement fee was as high as two hundred million RMB!
Yes, that's right. The Daqian Group spent two hundred million RMB to sign Jia Jiayue as their ambassador.
This news shocked my mother instantly. No, it shocked all the mothers of Hua Xia. For a time, all the media and news outlets were discussing the authenticity of this sky-high endorsement fee. Imperceptibly, the Daqian Group and Jia Jiayue earned a huge wave of popularity.
This was two hundred million RMB. In that era, it was as shocking as in this era, when you heard that Lu Han received ten billion RMB as an endorsement fee.
But the truth was that this matter was indeed true. The Daqian Group did pay Jia Jiayue two hundred million RMB as an endorsement fee, and Jia Jiayue even paid all kinds of taxes, such as personal income tax.
However, in Boss Jia's words, this was not an endorsement fee. It was the pocket money that the elder brother gave to the two younger sisters. If the younger sisters were to be the spokesperson, it would cost at least 200 million RMB, or at least 20 billion RMB.
What Boss Jia said was right. However, Jia Jiayue and Jia Jiafeng worked hard to shoot a series of promotional videos for the Da Qian Corporation. Then, the sales of the Da Qian Corporation did indeed increase by a lot. However, it wasn't much, only about 3%.
But don't underestimate this three percent. With the current scale of the Daqian Group in Hua Xia, a three percent increase in sales was at least three hundred million RMB in profit.
Along with these small things, time slowly came to August 1st, 1995. This day was quite memorable for the Daqian Group, because three major events happened on this day.
First, it was in Paris, Europe. The first leg of the Pokemon International Championship had begun. As the first leg of the Pokemon International Championship, Boss Jia naturally couldn't afford to fail. He flew to Paris, France, in his private jet to attend the opening ceremony of the leg.
In fact, the executives of the Daqian Group were basically opposed to this Pokemon International Championship, because they could not see the meaning of such a competition.
Or rather, where was the profit!
That's right, this Pokemon International Championship did sound very strange. It actually promoted video games to the world as a sport, and even organized a huge global championship, but there was no profit at all!
You said that it could increase the sales of Pokemon, but the problem was, under Boss Jia's previous painstaking efforts, Pokemon itself had become one of the most famous video games in the world. It was not that everyone knew about it, but at least fourteen children in the world knew about Pokemon. This was already very famous, and this global championship was at most icing on the cake.
How could there be a thirty-four-year-old child who did not know about Pokemon? If these children could buy Pokemon, then wouldn't they be able to make a lot of money?!
That was because twelve of them were from underdeveloped third-world countries such as Asia, Africa, and Latin America. Even if these children knew about Pokemon, they did not have the money to buy expensive video game cartridges.
As for the remaining fourteen, most of them had no interest in video games, and you could not get many customers.
More importantly, although this Pokemon International Championship was a grand event for Pokemon players, for those who were not Pokemon players, they had no interest in it at all. They had never even heard of it.
It was almost impossible to expect these audiences to break out of the circle to understand Pokemon.
Therefore, when the executives had a meeting to discuss this matter, more than half of them tactfully persuaded Boss Jia not to spend money on something that was destined to lose money.
In the end, Boss Jia successfully persuaded the executives. At that time, Boss Jia said, "The entire global championship costs only five million USD, it's just a small amount of money!"
"Ahem, five million USD, it's just a small amount of money …" Hearing this, all the executives immediately shut their mouths.
That's right, it was only five million USD. As long as their boss was interested, then they would do it. After all, the Daqian had always been holding mini 4WD competitions, and the results were quite good. At the very least, the mini 4WD enthusiasts in Hua Xia had stabilized at the scale of tens of millions. Every year, the Daqian would make a few hundred million in profit. Perhaps this global championship was indeed an opportunity.
However, reality also slapped these executives in the face. When Boss Jia arrived in Paris, the entire competition venue could not be described as grand and unprecedented. It was like the finals of the World Cup.
Because the budget given by Boss Jia was only five million USD, and two million USD was included in the competition prize, the Daqian Group could not afford to rent a top class venue for the competition.
Under the condition that the number of players who came to participate in the competition was only a few thousand, the Daqian Group rented a large hotel conference room in Paris as the venue for the competition.
The conference room could accommodate six hundred players at the same time, and a complete competition would take about ten to twenty minutes. Therefore, the Daqian Group thought that the venue was enough.
However, the day before the competition, when the organizing committee received the number of players who signed up, the entire organizing committee was dumbfounded. The number of players who signed up was as high as twenty thousand. The entire organizing committee was dumbfounded.
Although the total number of players who signed up for the Paris competition through various means was as high as five hundred thousand, the organizing committee thought that this number was too low. This was because the conditions and methods for signing up were too easy.
Signing up could be completed by just making a phone call. This meant that anyone could sign up for the competition on a whim. The most obvious thing was that thirteen of the players who signed up for the Paris competition were actually from the United States. Were they planning to fly over to participate in the competition?
When the competition was held, the participants would have to spend a lot of energy and money. At this time, reality would beat down the enthusiasm of the participants.
With this in mind, the organizing committee specially set up a sign-in system for the competition. Players could sign up at the competition venue ten days in advance, but they could only arrive at the venue one day before the competition and sign their names.
Only after signing in would they not be officially confirmed to participate in the competition. This way, they could eliminate a large number of participants who were just fooling around and know the true quality of the participants. Based on this number, they could make a detailed plan.
This idea itself was completely correct. There was nothing wrong with it. However, when the organizing committee saw that the number of participants exceeded 20 million on the eighth day of the check-in, and directly exceeded 10,000 on the ninth day, the entire organizing committee collapsed before the tenth day even arrived.
How could a conference room with only six hundred people accommodate thirty thousand people to participate in the competition?
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
