June 1, 1995 AD. In another world, this was an ordinary day. At most, it was a happy Children's Day. However, in this world, this day was the focus of the world's attention. Everyone's attention was focused on the ocean in Hawaii.
Fox Television in the United States would broadcast this moment to the world's population of two billion people at the same time.
Fox Television had been preparing for this moment for nearly a year.
This wasn't the first global live broadcast in history, but it was definitely the most difficult global live broadcast in history.
Although there had been thousands of global live broadcasts in the world, 99.99% of them were global live broadcasts of sports programs. All the TV cameras were focused on a small field. Even if it was a huge field like a football field, it only needed seven or eight mobile crane cameras and more than ten auxiliary cameras to easily achieve global live broadcasts. There was no technical difficulty in it.
However, a global live broadcast in a huge open field was a huge challenge.
There was only one such global live broadcast in history, and that was the live broadcast of the wedding of the century 14 years ago. The wedding of Britain's Princess Diana and Prince Charles was broadcast live by BBC in 33 languages to more than 100 countries around the world, with a population of 750 million people.
This was also the record for the number of simultaneous TV viewers until now. Since then, no global live broadcast could attract 750 million people at the same time.
But now, this record was about to be broken, because another unprecedented global live broadcast was about to begin. This was the global live broadcast of the sinking of the Titanic.
Ever since Boss Jia and 20th Century Fox put forward this creative proposal, the entire Fox Group was completely attracted by this proposal.
This proposal was a sugar bomb that was hard to refuse for Fox Media Group.
Not to mention how important this live broadcast would be to the publicity of the "Titanic", it was a huge advertisement for Fox Media Group itself.
Although Fox Media Group had 20th Century Fox as a movie giant, what Fox Media Group really valued was Fox Television.
After all, no matter how many movies were produced, there were only two or three every year, and Fox Media Group didn't have much publicity.
However, Fox Television was a TV program that everyone could watch every day. The annual advertising revenue and political benefits that Fox Television could bring were even more unimaginable.
Before that, Fox had already become the third largest television station in the United States.
However, this wasn't enough to satisfy Fox. They still dreamed of becoming the number one television station in America. Unfortunately, it was too difficult. Fox had been competing for 10 years and had always been third in the country.
In fact, even after 25 years had passed, Fox was still ranked third in the country, unable to advance any further. From this, one could imagine how deep Fox's obsession with improving their ranking was. Now that an unprecedented global live broadcast had appeared, how could Fox give up?
Therefore, after Boss Jia proposed the global live broadcast, 20th Century Fox did not say much. Instead, Fox reacted strongly and immediately booked the entire global live broadcast.
But soon, Fox realized that in terms of difficulty, this global broadcast was many times more difficult than the previous wedding of the century.
Although the wedding of the century covered more than half of London, the whole process was filmed and broadcast on land.
However, this time, the sinking of the Titanic had nothing to do with land. The entire process took place on the ocean. In other words, all the live broadcasts had to be carried out on the ocean.
For this reason, Fox worked hard and carried out countless experiments. After spending a lot of money, they finally solved this problem.
First, they contacted NASA in the United States. After repeated negotiations, NASA finally agreed to lend a satellite to Fox for the live broadcast.
In addition, Fox also specially modified a small cruise ship to receive a large amount of wireless video signals and then directly transmit them to the satellite in outer space. Then, the satellite would be used as a transit station around the world.
In addition, they also modified more than 10 speedboats and cruise ships. A total of 31 cameras were installed on these ships. In addition, they got 5 helicopters to broadcast the sinking of the Titanic from the ocean to the sky.
Since Fox had done so much for this live broadcast, they must be even crazier in terms of publicity. First of all, Fox itself had to instill the news of this live broadcast of the century to the audience almost every day.
In addition, they also used almost all of their media resources to constantly promote the news of the sinking of the Titanic in various media, magazines, and even games.
After more than half a year of publicity by Fox, basically the whole world was now very clear about the sinking of the Titanic.
And to be able to see a huge ship weighing tens of thousands of tons sink on TV and completely recreate the scene of the sinking of the Titanic 100 years ago was an irresistible and wonderful scene for all the audience. Therefore, Fox actually didn't need to use so many resources at all. The audience was interested enough to watch this live broadcast.
As for whether Fox would lose money … Well, how should I put it? In fact, before the global broadcast began, Fox had already broken even.
First of all, with the continuous publicity of this global broadcast in the United States, major companies in the United States smelled the scent of business opportunities. A large number of brands and businesses began to spend a lot of money to buy advertising space during the global broadcast of Fox.
According to Fox's internal information, the cheapest price of a 15-second advertising space was as high as 100,000 US dollars.
This was not including the two-minute advertising time before the Titanic hit the reef. The average advertising fee per second was as high as 200,000 US dollars. The final advertising fee charged by Fox alone was as high as 60 million US dollars.
In addition, Fox also sold broadcasting rights to other TV stations around the world. After all, Fox can only cover the United States and not other countries. This requires other local TV stations to broadcast.
In order to obtain the broadcasting rights, almost all the TV stations went all out and spent all their funds. For example, in order to obtain the broadcasting rights in the United Kingdom, BBC finally offered as high as 16 million pounds.
The TV stations in other developed countries were no exception. The average price was about 5 million US dollars. Anyway, in the end, Fox collected broadcasting fees from various TV stations and earned nearly 80 million US dollars. The net income of Fox reached 140 million US dollars, far more than the 40 million US dollars they invested for the live broadcast.
This time, CCTV in Hua Xia also obtained the broadcasting rights. In the beginning, CCTV sent a team to negotiate with Fox. In the end, Fox offered a sky-high price of 5 million US dollars.
In fact, in Fox's view, this price was not considered a sky-high price. After all, this was the average price of a TV station in developed countries. Although Hua Xia was not a developed country, they had a large population base, so the price would definitely be higher.
But the problem was that CCTV could not afford 5 million US dollars to buy the broadcasting rights. Seeing that the matter was about to fall through, CCTV suddenly thought of Boss Jia.
Then, CCTV took the initiative to ask Boss Jia. With his good relationship with CCTV for so many years, Boss Jia could not refuse to help. So Boss Jia lowered the price of the broadcasting rights from 5 million US dollars to 1 million US dollars. After all, Boss Jia was the chief planner of the broadcast of the sinking of the Titanic, so Fox still had to give face to Boss Jia.
However, CCTV did not even want to pay 1 million US dollars. In the end, after discussing with Boss Jia, they decided to give the Daqian Group 10 million US dollars worth of advertising for free, and the Daqian Group helped CCTV pay 1 million US dollars.
In any case, CCTV made a big profit and their relationship with Boss Jia became better.
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