The full name of the E3 gaming exhibition was The Electronic Enterprise Expo. Because the series of English letters began with three E's, it was called the E3 gaming exhibition by domestic players.
Speaking of the E3 gaming exhibition, there was a somewhat tragic story behind it.
Before the E3 gaming exhibition, the world did not have a large-scale exhibition dedicated to games. At that time, if game manufacturers wanted to participate in a world-class exhibition, they would usually go to the World Consumer Electronics Exhibition, which was also known as CES.
However, this exhibition had never placed much importance on games. After all, in this era, the total value of the game industry in the world was only about 10 billion USD. The value of consumer electronics products exceeded 300 billion USD. Games were only a very unimportant category of consumer electronics products.
Economy determined status. Therefore, games had always existed at the edge of CES. When the booth was allocated, they could only be assigned to the edge of the exhibition center, near the corner.
Moreover, only a few game companies were qualified to participate in the exhibition. Other game companies that wanted to participate in the exhibition were directly rejected.
At that time, the organizers of CES proudly said that game products would never be able to enter the hall of elegance. They should be very satisfied to be able to get such a small space in the exhibition hall. They should not ask for more.
These things naturally made the world's major video game manufacturers feel very humiliated. Everyone urgently needed an exhibition that belonged to the video game industry. Therefore, after last year's CES, the world's major video game manufacturers gathered together. After a meeting, everyone agreed to hold a super exhibition that belonged to the video game industry. Thus, the E3 exhibition was naturally born.
After that, the game industry did not appear in the exhibition anymore. The International Consumer Electronics Exhibition did not have any game industry-related exhibitors. It was very strange.
CES was held until 2019. However, at this time, CES was already sunset. No one was willing to go to CES to see any electronic products. Therefore, CES was officially announced to be closed in 2020. This had nothing to do with the epidemic because CES was held in January. At that time, the whole world, especially the United States, was still laughing at the Hua Xia. Since then, this proud exhibition had completely disappeared. On the contrary, E3 became more and more popular.
Cough cough, back to the main topic. The first E3 would be in July of 1995. Although the date was later changed to March, it was still in July. After all, July was the beginning of the summer holidays. Releasing a game at this time would be more beneficial to the market.
Boss Jia wasn't surprised by the news of the first E3. After all, it was common knowledge for anyone in the gaming industry. However, the problem was that Boss Jia hadn't received any news about E3. If it weren't for Pu Yamauchi, Boss Jia wouldn't have known that E3 would be held in July.
"What? Do you look down on the Daqian and think that I'm not qualified to participate in the exhibition?" Boss Jia's face darkened. Yamauchi, who was beside him, immediately smiled and said, "Mr. Jia, don't misunderstand. The invitation letter sent to Da Qian was actually sent directly to Nintendo. The E3 organizing committee made a mistake. They thought that your Pokemon is a Nintendo game, so they didn't send you an invitation. "
"Oh!" Boss Jia nodded with a stiff expression. This answer was worse than the E3 organizing committee not knowing about the Daqian Group.
"Don't worry, Little Jia. The purpose of the E3 exhibition is to be open. It's to give all game manufacturers a chance to show themselves. Therefore, other than the invitation system, this E3 also has an application system. Any game manufacturer can directly apply to the E3 organizing committee for an area to participate in the exhibition. "
"If Da Qian Games wants to participate in E3, you can just send a letter to the E3 Management Committee and apply for it! Also, as one of the founding members of the E3 management committee, I can directly apply for a temporary area for you! It's more convenient that way! "Yamauchi smiled.
"Hahaha! Then I'll have to trouble Yamauchi Senpai! " Boss Jia laughed, "Daqian Entertainment will definitely participate in this E3. Therefore, I'll have to trouble Yamauchi Senpai to apply for an area for me to participate in the exhibition!"
"No problem!" Yamauchi smiled, "I wonder how big an area you want to apply for this time?"
"How big is Nintendo's exhibition area this time?" Boss Jia suddenly asked.
"Not much, about 3,000 square meters, which is only one-fourth of the entire exhibition hall!" Yamauchi squinted his eyes and said.
"Then, help me get a 3000 square meter one!" Boss Jia laughed.
"…" Yamauchi's expression froze, and then he said, "The entire exhibition hall is only about 12,000 square meters. There's no way we can get 3,000 square meters for Daqian Entertainment. Otherwise, I can get you a few hundred square meters. That should be enough."
"No way! As far as I know, the entire Los Angeles Convention and Exhibition Center has an area of 50,000 square meters. How can it only be 12,000 square meters? "Boss Jia asked in surprise.
"It's the area of six exhibition halls added together!" Yamauchi said impatiently, "For this E3, we only plan to rent the exhibition hall in Area A, which is only 12000 square meters!"
"Then we can rent another exhibition hall. I think we can rent the exhibition hall in Area B next to it!" Boss Jia said with a smile.
"That's too big. Area B has an area of 10,000 square meters. For the entire exhibition, it's too big! 12,000 square meters is enough for all the famous gaming companies in the world. If we add Area B to the exhibition hall, no other gaming companies will enter. Most of the space will be empty. It's not worth it. You're not going to give the entire exhibition hall to only your company! "Yamauchi rolled his eyes.
"Senpai, that's a good suggestion!" Yamauchi had just wanted to complain. However, Boss Jia suddenly realized something and said, "That's right. Daqian Entertainment can book the entire exhibition hall in Area B. That way, there won't be a problem of wastage!"
"What? What did you say?" Yamauchi was stunned.
"Senpai, what I mean is that you don't have to bother to squeeze out a few hundred square meters of exhibition hall from Area A. Why don't you just give the entire exhibition hall to Daqian Entertainment? The entire exhibition hall in Area B will be our Daqian Entertainment's exhibition area. That's great!" Boss Jia said with a smile.
"But Area B has an area of 10,000 square meters. The daily rent is as high as 50,000 USD. You …" Yamauchi murmured.
"What? Only fifty thousand dollars a day? It turns out to be so cheap. Then, there is no problem. The rent of the entire B area and other related expenses will be paid by Daqian … Fifty thousand dollars a day is really cheap. I thought it would be more expensive!" Boss Jia said with a smile. Yamauchi Pu's face fell beside him.
This kid is so f * cking toxic.
— — —
"50,000 USD a day doesn't seem expensive …" After Boss Jia left, Yamauchi was still there. He murmured to himself, "Nintendo earns 700 to 800 million USD a year. Renting an exhibition hall for 50,000 USD a day doesn't seem expensive."
"… Shut up. How can you have such a wasteful idea?"
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