[The doctor said that this is a viral fever. I am afraid that the fever will last 7-10 days. But I am sorry to delay the update. I am in good condition today. Let's work hard!]
Sony had a good start in the video game console industry. After defeating Nintendo's new video game console, Sony's ambition grew rapidly. Sony decided to defeat Da Qian in one fell swoop. This way, they would be able to dominate the video game and movie CD market.
But how do they defeat Daqian?
Sony's top management was deep in thought. It was almost impossible to defeat Daqian in the VCD market. Daqian had 13 million users, and Sony had just reached 4.2 million users. This gap was hard to overcome.
It was almost impossible to defeat Daqian in the VCD market.
But there were other ways. After analyzing all the information, Sony finally found a way to defeat Daqian. That was to let Daqian's members give up their membership in Guangying Supermarket and return their VCD players to Daqian.
In the past, Daqian had given a lot of terms and conditions to increase the sales of VCD players. For example, if the buyers were not satisfied with the VCD players within a year, they can request a refund from Daqian, and Daqian will collect the VCD players at their doorstep. In the future, the buyer does not need to pay a monthly membership fee of 2,000 Yen. But the previous monthly membership fee of 2,000 Yen will not be refunded.
Sony found out that this was their chance to win. If they could get most of the Daqian's customers to return their VCD players within a year, then Daqian will be dead.
More importantly, Sony found out that Guangying Media's super wealth management fund was based on Daqian Entertainment's membership fees. This model might seem fine, but if there were a large number of customers who wanted to return the money, the fund would not be able to pay for the rest of the funds.
Sony also got hold of the agreement between Daqian and Mitsubishi Bank. They found out that Daqian had promised in the agreement that if Sony did not have enough funds to repay its debts, Mitsubishi Bank would have the right to auction off Daqian's assets in exchange for funds.
All in all, if Sony could get more than 5 million Daqian's customers to return their VCD players within a year, then Daqian will collapse without a fight. Sony will be able to dominate the market.
This plan made Sony's top management very excited. But how to get more than 5 million customers to return their VCD players was a very important problem.
After testing, Sony's VCD player's quality was not as good as Daqian's VCD player. Especially in terms of image resolution, Sony's VCD player was worse than Daqian's.
After Sony dismantled the VCD player, they found out that the Daqian's VCD player's decoding chip was made of a 200nm chip. Sony's VCD player was only using a 250nm chip. So, in terms of decoding, Daqian's VCD player's decoding speed was much faster than Sony's VCD player. That's why Sony's VCD player lost.
This also stopped Sony from using hardware to defeat Daqian. The only way to defeat Daqian was to use the content of Guangying Supermarket.
If Sony's Guangying Supermarket had more resources than Daqian's Guangying Supermarket in the future, then the audiences would realize that all the movies and TV series they wanted to watch were in Sony's Guangying Supermarket. They would return their VCD players and buy Sony's Guangying Supermarket membership.
But Daqian's Guangying Supermarket claimed to have 1 million VCD players, and Sony only had 150,000 VCD players. It was not easy for Sony to catch up with Daqian's VCD players.
But this was not a problem for Sony, who was determined to defeat Daqian.
After half a month of market research and brainstorming every night, Sony finally came up with a solution.
They found out that out of the 1 million VCD players in the Daqian's VCD players, 700,000 of them were from overseas. The remaining 300,000 VCD players were from Fusang's VCD players. Other than a small number of viewers, more than 95% of the viewers would prefer to watch Chinese TV shows.
In other words, Sony only needed to get 200,000 VCD players from the 300,000 VCD players, and they would be able to reverse the audience's choice of VCD players.
But how to get 200,000 VCD players from the VCD players?
When Daqian was designing Guangying Supermarket, Daqian was running out of money. They wanted to reduce the cost of collecting the copyrights.
Daqian's Guangying Supermarket was designed like a supermarket. Fusang's VCD players could choose to sell their VCD players to the Daqian's Guangying Supermarket. They could decide how many VCD players they want to sell their VCD players to the Daqian Group. After selling or renting out the VCD players, they would get a 50/50 split.
This was the time when Sony could compete with Daqian. Sony started to send people to contact these VCD players secretly. They told them that if they were willing to sell their VCD players to Guangying Supermarket, Sony would give them a 73/50 split.
This was not all. Sony was also willing to compensate the companies for the loss of viewers when their programs were transferred to other countries. Sony would provide 1,000 to 100,000 yen as compensation. As long as these companies were willing to transfer their programs to other countries, Sony would pay them based on the ratings and audience ratings of the programs. Sony would not hesitate to pay them.
Of course, the VCD players were also worried. The number of Daqian VCD players was 3 times more than Sony. That meant the profits were 3 times more than Sony. In the short term, the 73/50 split and the signing bonus would increase the company's income. But in the long term, this was not a good deal.
Sony had already thought of a way to deal with this problem. Sony promised all the VCD players that they would reduce the number of Daqian VCD players to less than 5 million units within a year. Sony's VCD players will increase to more than 13 million units. At that time, all the VCD players would be able to survive under Sony.
Even if Sony could not defeat Daqian in the future, it would not be a problem. All the VCD players would return to Daqian. Sony would not stop them from doing so!
This statement was accepted by all the VCD players. Also, from the perspective of the VCD players, they were more willing to support Fusang's local VCD players. They did not want to let a Hua Xia earn all their money.
So, when it was March 1995, Fusang Daqian Entertainment suddenly sent over a shocking report. All the VCD players in Fusang had lost more than 180,000 VCD players within half a month. These VCD players were all transferred to Sony's Guangying Supermarket.
The rate of loss was still increasing. By the end of March, Daqian's Guangying Supermarket, other than some of the VCD players that had been bought by Daqian, the rest of the VCD players would be flooded with VCD players.
Boss Jia was not stupid. He knew what Sony was trying to do.
"Very soon, there will be a wave of refunds!" Boss Jia said.
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