"But if we do not follow the Daqian model, we will not be able to sell our products!" This executive said angrily.
"What do you mean by not being able to sell our products? We are Sony, and no one can reject us!" Oh, that's right. In this era, there was still no such slogan as Sony's law. But the Sony people were proud of their products.
"That's right. This is Fusang. We Fusangs know how to differentiate between good and bad products. We will not be cheated by cheap products!" Another executive said confidently.
After that, all the executives started to express their opinions. In the end, they found out that 23% of the executives agreed to follow the traditional model.
Hmmm, this attitude might sound confusing. Even Hua Xia, a junior high school student, knew that no matter how good Sony's law was, if the product's functions were the same, most people would only buy the cheaper product. They would not care about Sony's law.
But in the eyes of the Sony people, they had this confidence.
Don't think that the author was trying to make Sony dumb. This was the common problem of all international companies. In history, those famous companies had done the same thing countless times. These were all facts engraved in history.
These large enterprises always had a kind of mysterious confidence in their own products.
Sony was not an exception.
— — —
"Hmmm, Sony is having a meeting on their VCD player strategy!" Boss Jia had used some special connections to get this information.
Boss Jia might have won a lot of battles in the past, but if he were to go against Sony, he did not have the confidence to win. If not, Boss Jia would not need to borrow 10 billion RMB and use 2 months to set up his strategy.
Boss Jia had no choice. If Boss Jia was a commoner, and a 300,000 Yen Sony VCD player and a 300,000 Yen Daqian VCD player were placed in front of him, Boss Jia would definitely choose the Sony VCD player. After all, Sony's law was better.
Thinking of this, Boss Jia felt that he couldn't do it. He had to endure the humiliation for a while.
So, Boss Jia got his secretary to write a letter full of his feelings and sent it to Sony.
At this time, the meeting was still going on. Nobuyuki Ide was still rational. He first nodded at those traditionalists, then said to everyone. "Everyone's considerations are correct. However, there is one thing that everyone should not forget. That is, selling VCD players is only secondary. What we really need to focus on is the VCD market, which is Guangying Supermarket."
"VCD players are consumables, but VCD discs are different. According to our experts, an adult will buy about 20 VCD discs every year. Based on the price of 500 JPY per disc, that's 10,000 JPY per person per year. That's a huge market of 1 trillion JPY in Fusang!"
"So what we really need to take down is this market. Our real target is actually Guangying Supermarket! So, for my sake, Sony's supermarkets must recruit more members! " When Nobuyuki Ide said this, all the executives knew that Nobuyuki Ide was trying to copy the Daqian's sales strategy.
Using the VCD player sales as a starting point, Sony's real target was to attract more members and set up their own VCD player market.
Nobuyuki Ide was still a reputable figure. When he said this, no one objected. The focus of the meeting was on the selling price of VCD players.
"I think that our selling price should be lower than 300,000 JPY. This way, we can easily take down the Daqian market!" The executive who spoke earlier said again.
"Xiao Lin Kun, you only joined Sony last year, right?!" Suddenly, another executive asked sarcastically.
"So what?"
"That's why you're always so petty in your words and actions! Who are we? We are Sony. How can we sell our VCD players cheaper than a Hua Xia brand? Are you trying to throw our Sony brand into the trash? "The executive said sarcastically.
"But if we sell our VCD players cheaper than the Daqian, we can attract more customers."
"But this way, in the eyes of our customers, Sony's brand value will not be as high as the Daqian brand. Sony's VCD supermarkets will also be cheaper than that Guangying Media brand!" The executive said loudly. "Chairman, I suggest that we set the membership price at 3,000 JPY per month for at least 12 years. This is our lowest price!"
"That's right."
"We cannot lower it any further!"
Xiao Lin Kun had just joined Sony's top management. So, he looked at the people in front of him. He did not understand why these people could not understand this. Even an idiot could understand this.
Also, the cost of Sony's VCD players was about 150,000 JPY. After all, the cost of their chips was only 10,000 JPY. Even if they sold their VCD players cheaper than the Daqian, they could still make a lot of profits!
Actually, Xiao Lin Kun's colleagues also could not understand. They were Sony. Even if they could not sell their products more expensive than the United States, but if they could sell their products cheaper than the Hua Xia brand, then would they still be Sony?
"Fine. We cannot sell our products cheaper than the Hua Xia brand. That's why I think 3,000 JPY per year is the best price!" Nobuyuki Idei said.
Seeing Xiao Lin Kun's helpless face, Nobuyuki Idei laughed. "Xiao Lin Kun, you don't have to worry. The Daqian is not a threat to us. Their chips will be used up soon, and we do not have any competitors. There is no problem with the price!"
"What if there are other manufacturers who also produce VCD players … …"
"That won't happen. It will take at least a year for the decoding chip to be ready for production. I can guarantee that before June next year, there won't be a second company in the world that can produce the decoding chip!" Nobuyuki Idei said disapprovingly.
Just when Nobuyuki Idei was enjoying his life, his secretary quickly brought a letter to him. Nobuyuki Idei saw the sender of the letter and exclaimed. "Jia Yapeng! He wrote a letter to me!"
Nobuyuki Idei quickly opened the letter and read the entire letter. Then, his face showed an even more proud smile!
"Hahaha! Jia Yapeng is kowtowing to me!!! Hahahaha! "Nobuyuki Idei laughed.
"Nani?" Xiao Lin Kun exclaimed. Nobuyuki Idei passed the letter to Xiao Lin Kun. Xiao Lin Kun looked at the letter and laughed.
It turned out that Jia Yapengtian was humbly apologizing to Nobuhiko Ide in his heart. He said that he was drunk on the show and spoke nonsense. He hoped that Nobuhiko Ide could forgive him. Anyway, it was a long series of apologies.
After that, Jia Yapeng said that he still hopes to buy Sony's decoding chips. He hopes that the price will be lowered to 100,000 Yen per chip!
"These Hua Xia people are shameless. They still want to buy our chips? Don't even think about it!" Nobuyuki Idei laughed and tore the letter into pieces.
"Chairman, is this letter trying to confuse us … …"
"That won't happen. Jia Yapeng really wants to buy our chips because he won't be able to get any more chips. I know these capitalists too well. For money, they will say anything! "Nobuyuki Idei said arrogantly.
Nobuyuki Idei could not be blamed for this. But he did not know that the Daqian company had started to invest in VCD decoding chips since a year ago! "Enough.
We do not need to discuss further. I have made up my mind. This time, our marketing strategy will not be the same as the past. We will need 12 years to recover the cost of the VCD players. If we do not set the price higher, we will be under a lot of pressure. We will not be able to answer to the shareholders. That's why the price must be set at 3,000 Yen! "Nobuyuki Idei said loudly. Xiao Lin Kun did not say anything else.
Just like this, Sony's marketing strategy was set. They will be selling membership like Boss Jia. But the membership price will be 3,000 Yen per month. After 12 years, they will make 430,000 Yen. This was a good deal!
The next day, Sony held a grand launch ceremony and announced the selling price. When Boss Jia saw the selling price, he laughed like a pig.
— — —
Actually, Boss Jia's worries were not wrong. After Sony announced the launch of the VCD players, more than 100,000 people signed up to become Sony members. This was more than the Daqian members on any given day. This was the charm of Sony. Even though the selling price was 50% higher, there were still a lot of people buying the VCD players.
"Xiao Lin Kun, did you see that? Just our Sony name alone is worth 200,000 Yen in everyone's heart! "Nobuyuki Idei looked at the sales figures on the first day and said proudly.
Based on the sales figures, Sony will be able to sell 3 million VCD players in a month. This was double the Daqian's sales. Amazing!
"But if the Daqian continues to sell, their price will still be higher … …"
"Don't worry. They will run out of stock. They will sell out within 3 days. I don't believe that they can still get 120,000 Yen VCD players!" Nobuyuki Idei laughed.
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