"What? Forty million units, four sales, all sold out in one day? " When Boss Jia returned to Daqian after solving the problem with the 70nm lithography machine, he received this shocking news.
At this time, it was already March 25th. It had been a month since the release of the Pokemon machine. During this month, Da Qian had constantly increased its production capacity. Now, it had increased its daily production capacity to 2 million units. After working overtime for a month, it had produced a total of 40 million units.
These forty million units were sent all over the world, but they were all sold out in one day. The whole world seemed to have fallen into a state of dissatisfaction. No matter how many units Daqian put in, they could not meet their needs.
In the United States alone, Daqian had put in fifty million units, but all of them were gone. The speed at which the machines disappeared was extremely shocking. Daqian's employees were about to collapse. Although it was great to be paid overtime, if this continued, they would not be able to handle it!
Of course, it was also great to earn money.
Oh right, if the machines that were sold before were included, the global sales of the Pokemon machine had now exceeded one hundred million units.
The first to receive this news was Nintendo. Because Nintendo had the best relationship with Daqian, Yamauchi could not help but call Boss Jia to ask about the total number of units sold. He was completely shocked by the figure of one hundred million units.
"Mr. Jia, are you kidding me?" Yamauchi could not help but ask.
"Mr. Yamauchi, do you think I can fool you?" Boss Jia said helplessly, "I can't wait to lower this number. You don't know how busy my factory is right now. Even I am about to become a worker in the production line."
"Haha!" Yamauchi laughed dryly and hung up the phone. This Jia Yapeng was too cocky.
Of course, Yamauchi would not listen to Boss Jia's side of the story. He immediately gathered the elites in his company and asked them to gather relevant information and calculate the exact number.
In the end, the elites handed in a figure of one hundred and twenty million units, which was twenty million units higher than Boss Jia's figure. Yamauchi was completely stunned.
"This guy, how did he do it? Our BG has only sold sixty million units so far, but this thing sold twice as many units. "Yamauchi could not help but ask his confidant, Satoru Iwata.
"The main thing is that the price is too cheap, and the marketing is too clever!" Satoru Iwata knew what Yamauchi wanted to hear, so he quickly said, "The $9 USD machine is our 120 GB. Of course, this machine is easy to sell. Therefore, we should not count the sales, but the sales. This way, the Pokemon Machine is ten times more expensive than our GB! "
Satoru Iwata was good at talking, and Yamauchi's expression immediately became better. Then, he continued, "This is mainly because of the marketing. I have to admit that the person who came up with this marketing plan is a genius!"
"First, they used the Pokemon Machine to make it look like a Pokemon from the anime world. Then, the Pokemon Machine became a machine that looked like a Pokemon from the anime world. They made the players believe that there was a real Pokemon inside!"
"Then, they combined the anime with reality to create a huge Pokemon balloon in reality. At the same time, they spent money to bribe the media to promote the machine. This series of marketing techniques is amazing, and I have to say that I am impressed!"
"That's right, the Pokemon Machine's marketing is too good, and the price is too cheap!" Yamauchi nodded and felt much better.
Yes, this was definitely not because their GB was not good enough, but because of the marketing strategy and the price.
"Mr. Iwata, you have to figure out the identity of this Daqian marketing plan, and then contact him. We have to get this marketing genius in our hands. I think that with his help, our GB sales can more than double, reaching a total of 120 million units!" Yamauchi said excitedly.
"Yes!" Satoru Iwata immediately agreed, then smiled and said, "President, if the sales doubled, then it should be 130 million units!"
"What? 130 million units? " Yamauchi was stunned for a moment, then immediately reacted, "You mean that our GB sales increased by another five million units?"
"Yes!"
"How is this possible … How is this possible!!!" Yamauchi was stunned. It had been six years since the GB was released.
Nintendo used six years to sell the GB to sixty million units, which was an unbeatable number in the world.
Yamauchi remembered that the last time he saw the sales numbers was during the year-end summary, and it was only a month ago.
This meant that within a month, the GB sales had increased by five million units, which was equivalent to a total of 112 units in six years. How was this possible?
In the whole of 1993, the GB sales were only eight million units, and four million of them were due to the Pokemon sales. This meant that without the Pokemon sales, the sales last year would only be four million units.
But now, it had exceeded that in a month.
"Could it be that this is also due to the Pokemon sales?" Yamauchi quickly reacted. There were no major events in the gaming circle, and the biggest event was the Pokemon Machine's hot sales. It seemed that this was the only thing that could drive the GB sales.
"The president is wise. After I discovered the increase in sales, I conducted a survey of 1,000 customers who bought the GB. The results showed that 936 of them bought our GB because they had a strong interest in the Pokemon game," Satoshi Iwata said.
"According to what you said, 93.6% of the five million units were bought because of the Pokemon game!" Yamauchi's expression was very complicated. He was happy and jealous at the same time.
That's right, Yamauchi was jealous.
"Actually, it's not necessarily because of the game. Some customers have expressed that they are actually not interested in the game. It's just that there can only be one pet in a Pokemon Monster Machine, and after they raised their previous pet, there's no point in raising another one. They can't bear to let this old pet go."
So when they found out that they could transfer their pets into the Pokemon game, they specially bought a GB and a game cartridge to store their old pets. They said that it was for their retirement, so they could see their old pets all the time!
"Oh my God, what kind of crazy idea is this?" Yamauchi was dumbfounded. Buying a PC and a game cartridge just to provide for his pet's retirement? Yamauchi thought that this idea was crazy.
"Then, the sales of the Pokemon game cartridges should have skyrocketed by more than five million units!" Yamauchi sighed and asked.
"Yes, the total sales now have reached thirty-nine million units. It's only four million units away from Super Mario Bros.!" Satoshi Iwata said in a low voice.
"Oh my God, at this rate, surpassing Super Mario Brothers is just a matter of time. Nintendo's own sales record is going to be broken!" Yamauchi's expression became even more complicated.
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