After talking to Jack Orrance, the car had already driven into Hasbro's head office.
There was no such thing as deliberately making Boss Jia wait for a few hours just to not see him. Boss Jia only waited in the conference room for five minutes before Hasbro's negotiation team appeared.
This time, the level of the negotiation team was quite high. It was led by Hasbro's Vice President and a dozen negotiators. Boss Jia was all alone. Other than two bodyguards, there was no one else behind him. He looked a little pitiful.
"Mr. Jia, you came so quickly. We thought you would only come in a few days, so we didn't give you a proper reception. Please forgive us, Mr. Jia!" Hasbro's Vice President apologized unreservedly.
"It's okay. These are all minor details. Don't worry about it. Let's start the negotiation directly!" Boss Jia said faintly. "The air here smells too salty. I don't feel comfortable here. Let's negotiate as soon as possible!"
"Okay!" Hasbro's Vice President's face flashed with a hint of anger, but he quickly covered it up and said, "We have prepared a cooperation agreement. If Mr. Jia doesn't have any objections, let's go according to this cooperation agreement!"
After that, Hasbro's Vice President handed the agreement to Jia Yapeng. Boss Jia's lips curled up when he saw the first page of the agreement.
The agreement was more than 20 pages long, but it was actually very simple. Daqian would permanently sell the global toy copyright of Pokemon to Hasbro, and Hasbro would pay a one-time fee of five million dollars for the copyright of Pokemon.
"It's a very good agreement!" Boss Jia nodded after reading the agreement. "But there are some changes in this agreement!"
"Please say!"
"First of all, the global lifetime copyright is impossible!" Boss Jia shook his head and said, "I can only sign a two-year license with you, and only the toy copyright for the North American and European markets."
"Mr. Jia, are you kidding me?" Hasbro's Vice President stared at Jia Yapeng with wide eyes.
"That's why buying out the copyright isn't a good plan. We have other plans!" Boss Jia smiled and said, "Why don't we try to work together?"
"What kind of partnership?" Hasbro's vice president asked.
"It's simple. I'll give the copyright to Hasbro. 30% of the net profits from the sales of Hasbro's toys will go to Daqian Group!" Boss Jia said.
"That's impossible. Hasbro has never cooperated in such a way before. We can discuss the buyout fees and conditions, but the sharing of the profits is impossible!" Hasbro's Vice President was not lying, because Hasbro had never cooperated in such a way.
All of Hasbro's famous IP toys were basically sold by buying out the copyright. They had never cooperated with the copyright holder to share the profits. This was because Hasbro had always been operating under the philosophy that no matter how much money was spent, the control of all the toys must be firmly held in their hands, and no other companies were allowed to interfere.
Even for a top IP like Star Wars, Hasbro had never considered a cooperative sharing method. Instead, they spent 1.2 billion USD to buy the entire series of copyrights.
"Mr. Jia, we can give up the toy copyright in the Asia-Pacific region, but the toy copyright in other regions must be in the hands of Hasbro.
In addition, we will never accept any short-term licensing. It must be a lifetime exclusive license. If you think the price is too low, we can ask for more, but we won't accept any other methods! " Hasbro's Vice President said.
It sounded like Hasbro had compromised a lot, but Hasbro had never had much sales in the Asia-Pacific region. The total revenue in the Asia-Pacific region over the past 10 years was not more than 100 million USD, so Hasbro simply gave up on the Asia-Pacific region. After all, it was not their territory.
However, Hasbro would never compromise on any other conditions.
"If you want to buy out the exclusive rights, and it's a lifetime copyright, then 5 million USD is too little. It's impossible!"
"That's a lot of money," Hasbro's Vice President said with a smile, "5 million USD is equivalent to 30 million RMB. That's a huge sum of money."
"…" Hearing the word "huge sum of money", Boss Jia could not help but laugh. He held his stomach and said, "I haven't heard such a funny joke in a long time!"
"Cass, tell Mr. Vice President how much it costs to hire you to protect me for a day!" Boss Jia said to the bodyguard captain behind him.
"Yes, sir!" The bodyguard captain nodded, then raised his head and said to the Vice President, "Mr. Jia's security fee in our company is 10,000 USD per day. So far, we have protected Mr. Jia for 23 days, and Mr. Jia has spent a total of 300,000 USD!"
"To be fair, if I stay in the United States for a year, 5 million USD is not even enough to pay for my security fee. Mr. Vice President, I'm here to negotiate with you. I'm here to play with you. If that's your attitude, then there's no need for us to talk anymore! "Boss Jia said calmly.
The Vice President did not expect this Hua Xia to be so rich that he was willing to spend 10,000 USD per day to hire bodyguards. That was a security fee that even the chairman of Hasbro could not bear to spend.
What was even more embarrassing was that the Vice President's monthly salary did not even reach 10,000 USD. Of course, if you included all kinds of other additional benefits, his annual salary would still be 300,000 USD. However, his monthly salary was definitely not 10,000 USD.
"Alright, we can discuss the price again!" The Vice President's expression was a little awkward. He had just been appointed as the Vice President, and the most urgent thing now was to achieve results in his position and gain the trust of the shareholders.
If he could buy the rights to Pokemon at a low price, that would naturally be the best performance.
Therefore, even though the Vice President knew that 5 million USD was too low, he felt that since the other party was Hua Xia, a company from such a poor country, it was very likely that they did not understand the logic behind the game. They did not know how much money the game rights could make, so when they heard the price of 5 million USD, they lost their heads and sold the rights directly.
After all, the rights to Transformers were bought for less than 500,000 USD, and Transformers made a profit of two or three billion USD. The Vice President felt that if the rich Fusangpeople made the same mistake, this Hua Xia person who had not seen the world would probably make the same mistake.
It seemed that this Hua Xia person knew the value of the goods, so the Vice President pondered for a moment and said, "10 million USD then! This price is directly doubled, isn't it sincere enough? "
"That's too little!" Boss Jia said straightforwardly.
"12 million USD then, Mr. Jia, this is Hasbro's greatest sincerity! No other company in the United States can give you this price! "The Vice President was a little angry.
"Then let's go. If this is sincerity, then in Hasbro's eyes, I'm probably not even a human! After all, you don't have to be sincere to others! "Boss Jia said with a smile.
"This is really our greatest sincerity!" The Vice President said sincerely.
"Then let's do the math. Now the sales of Pokemon in the United States have exceeded 6 million copies, which means that 6 million children have bought the Pokemon game cards."
"In addition, the number of viewers for the Pokemon anime also exceeded 20 million yesterday. I'm afraid that only your company's Transformers anime series can achieve this result!"
"I checked your company's annual report. In 1984, Transformers brought in a total of 450 million USD for your company, and according to incomplete statistics, in ten years, Transformers brought in at least 2.2 billion USD for your company. I think there should be at least 1 billion USD of net profit. You want to buy 1 billion USD of net profit with 12 million USD, what are you talking about with me about sincerity? "Boss Jia said calmly.
"Those are Transformers. How can your Pokemon be compared to Transformers!" The Vice President said angrily, "You have the most Pokemon, but you can only make them into plush toys and sell them to children who are a few years old to play with. Older children won't be interested in Pokemon plush toys."
"But Transformers can be made into all kinds of models that can transform. The cheapest model is 20 USD per set. That's how you can make a lot of profit. Some plush toys are only worth a few USD at most. You can't make a lot of money at all!"
"Your Pokemon can only make 50 million USD of net profit in ten years. The 12 million I offered is very fair. There's no room for retreat!" The Vice President said with certainty.
Then, the Vice President said a lot of things, including the reasons why Pokemon plush toys couldn't be sold for money.
"It seems that I've come to the wrong place!" Boss Jia stood up and sighed. He was too lazy to say another word. He directly turned around and left with his bodyguard, who was paid 10,000 USD a day. He was too lazy to say another word.
"Mr. Jia, I think you need to think about it carefully!" The Vice President didn't chase after Jia Yapeng. Instead, he said coldly behind him, "If you sell to Hasbro, you can still get 12 million USD of copyright buyout fees. If you don't sell, you won't make a single cent!"
"F * ck your f * cking b * tch!" Boss Jia scolded in Chinese. The Vice President was puzzled. What was this guy saying? It should be words of regret!
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