"Pa!" A document was slammed on the table. Everyone around the document was shocked, especially Yang Yuanqing, because the document was slammed in front of him.
"What's going on?" In a daily management meeting of Lenovo, Liu Chuanzhi's face was pale. "This is the result given to us by your computer department? Sales have fallen for two months in a row. Last month, sales fell by more than 20%. Yang Yuanqing, tell me, what is going on? Are you floating in the air?! "
Liu Chuanzhi's voice almost shook the entire conference room. Many people felt that their skulls were opened, especially Yang Yuanqing, who was in the middle of the storm. His expression was as ugly as if his parents had died.
In fact, many people in the conference room were shocked by this February's revenue report. At this time, Lenovo's computer sales had accounted for most of Lenovo's revenue.
After all, the value of the first computer in this year was more than 10,000 yuan. As long as 10,000 units were sold, Lenovo's revenue would be more than 100 million yuan.
Since January 1990, Lenovo's computer sales revenue report had been in the process of rising.
In January 1990, Lenovo sold a total of 720 computers.
By January 1991, Lenovo had sold 1,300 computers.
By January of 1992, Lenovo was selling as many as 2,600 computers a month.
November of 1992 was the peak of the sales volume, reaching 3621 computers. This was a number that made everyone in Lenovo feel extremely proud. This was because the sales volume was increasing every month. This allowed everyone to see the glorious future of Lenovo Group.
They estimated that by the year 2000, Lenovo would be able to sell tens of thousands of computers every month. Then, Lenovo would be really invincible.
But this growth finally ended. In December 1992, the final sales figures came out. Lenovo only sold 3,500 computers, which dropped by 3.4%.
However, when Lenovo saw this decline in sales figures, they were very calm. After all, it was impossible to increase every month. It was normal for sales to fluctuate. It was abnormal for sales to increase every month.
Moreover, the sales only dropped by 3.4%, which was an acceptable figure.
But in January, the sales figures of 3,167 computers made many people a little uneasy. Compared to last month, the sales figures dropped by 10%.
Compared to the peak in November, the sales volume had dropped by 12%, which was quite a big drop.
At this time, some people had already felt that something was wrong within the group. At that time, there were drastic changes within Lenovo. Ni Guangnan and Liu Chuanzhi were fighting fiercely, so most people did not care about the decline in sales. Maybe this was because of the internal strife between the two. When the internal strife was over, the sales would naturally pick up.
Everything was settled in February. However, the sales figures for February surprised everyone. Lenovo only sold 2,400 computers in February. Compared to the previous month, the sales figures had dropped by 25%. This could no longer be explained by internal strife.
This was because Lenovo's internal strife was not the internal strife in the marketing department, nor was it the internal strife in the production department, but the internal strife in the R&D and management department. Such internal strife would have far-reaching effects in the long run, and could even destroy the fate of the entire company.
But in the short term, such internal strife would not have any impact. After all, Lenovo did not expect any new technology developed by the R&D department to make money.
However, Lenovo's sales volume had dropped by 25%. This made all the senior executives in the conference room sweat. If they could not figure out the reason, Lenovo might go bankrupt.
Because with the increase in sales volume, Lenovo's development was also rapid, and the expenses of the entire group had also skyrocketed.
Previously, because of the increase in sales volume, the group's profits could still support the development of the group. But when the sales volume dropped, the costs could not follow.
The 25% drop had reached Lenovo's bottom line. If it dropped any further, the sales volume would not be able to cover the costs. What awaited Lenovo seemed to be a slow death.
"Chairman, I have figured out the specific reason!" Yang Yuanqing's next words made the people in the conference room feel a little relieved. As long as the problem was figured out, everything could be remedied.
"What is the reason?" Liu Chuanzhi asked with a frown.
"It's the Little Brainiac Typewriting Learning Machine!" Yang Yuanqing took a deep breath and said his conclusion.
"What! It's actually this thing!!! " When everyone in the conference room heard that the culprit was actually the Little Brainiac, their faces showed an expression of disbelief.
They were not blindly arrogant, nor did they look down on the Little Brainiac. In fact, after the launch of the Little Brainiac, Liu Chuanzhi ordered the group to buy 20 Little Brainiac Typewriting Learning Machines out of their own pocket. Then, all the senior executives in the company tried using them for a few days and expressed their thoughts. They wanted to see if the Little Brainiac would have an impact on Lenovo's business.
These senior executives did try the Little Brainiac and then came to the conclusion that the Little Brainiac was trash. Although it had the signboard of a computer learning machine, in fact, it was just a signboard. It could only run some simple programs. Whether it was the computing power or work efficiency, it did not have 1% of the standard of a computer.
So at that time, everyone made the judgment that the Little Brainiac was electronic trash and would not have any impact on the computer market. Then, these 20 Little Brainiac were put on the shelf and no one paid attention to them anymore.
In the eyes of these senior executives, trash like the Little Brainiac could not pose a threat to Lenovo.
However, at that very moment, that was indeed the name that Yang Yuanqing uttered.
"How is this possible? Manager Yang, you didn't just randomly find a scapegoat, right? "
"That's right. The Little Brainiac is electronic trash. How can such a thing occupy the computer market!"
There were suddenly voices of doubt in the conference room. Yang Yuanqing was calm in the face of doubt. He cleared his throat and said, "Although I find it hard to believe, this is the truth. A while ago, I met with the managers of several other major computer companies in the country and exchanged information. I found that it was not only our Lenovo Group, but also Peking University, Fangzheng, IBM, and other major computer companies in the country. Their sales performance has also entered a downward trajectory since November. Some companies have even declined more than us. For example, Peking University and Fangzheng's sales dropped by more than 30% in February. Their situation is worse than ours. I heard that the company is about to hold a shareholders' meeting. "
"If it's just our company's business decline, it might be our own problem. But the performance of all the computer companies in the country has declined. This is not our company's problem, but the entire computer market's problem! "
"But based on the current domestic development trend, the computer market is bound to expand year by year. The domestic demand for computers will increase year by year. There is no problem of the computer market declining, but this problem has indeed happened!"
"So I began to carefully compare the data of these few months. Everyone knows that our Lenovo Group's business is mainly divided into two parts. One is for corporate and government office computers, and the other is for personal computers at home!"
"And after the chairman made the decision to fight for the personal computer market, our Lenovo Group began a business transformation this year. Now, the ratio of corporate and government business is 40%, and the personal computer business for the family has accounted for 60% of the group!"
"But after I compared the data, I found that our corporate and government business did not decline. On the contrary, it increased a lot. It was the same as the previous performance curve. But the personal computer business for the family has plummeted. Compared to February this year, the personal computer business actually fell by 50%. In January, we sold 2,000 personal computers, but by February, this number was only slightly more than 1,000! "
"So it was obvious that a strong competitor appeared in the family computer business and took away a large number of our family users. This was the reason for our sales decline."
"So, starting from February 15, I began to send people to conduct social and market research all over the country, especially on some customers who had expressed interest in buying Lenovo computers. I found that although some of them bought Lenovo computers in the end, most of them gave up on buying our computers and decided to buy the Little Brainiac Typewriting Learning Machine instead!"
"Most of these personal users are more ignorant. They don't know what a real computer is. In their eyes, the Little Brainiac Learning Machine is similar to a computer. It can be used to type and play games, and it only costs 300 yuan. The price of a personal computer is much lower than tens of thousands of yuan. It's natural that they would be attracted to the Little Brainiac Learning Machine!"
"I've finished speaking!" Yang Yuanqing said calmly.
"Very good!" Liu Chuanzhi nodded. Just as he opened his mouth to ask, "What do you think?" Suddenly, the secretary knocked on the door, walked in, and whispered a few words in Liu Chuanzhi's ear.
"What?" Liu Chuanzhi's face changed dramatically. The other people in the conference room also showed a curious expression. In their eyes, Liu Chuanzhi had always been mature and prudent, but he rarely showed such a huge change in expression. What exactly happened?
"Everyone, I didn't expect him to appear just like that!" Liu Chuanzhi couldn't help but smile. Then, he said, "Just now, my secretary told me that Mr. Jia Yapeng, who is also the founder of the Little Brainiac Typing Learning Machine and the chairman of the Daqian Group, came to visit us with our Chief Engineer Ni!"
"…" Everyone in the room showed an expression as if they had seen a ghost.
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