The launch event for the mphone 5 ended. According to Daqian's tradition, the mphone 5 could be pre-sold online the next day. Three days later, it could be released to all Daqian centers around the world. At the same time, the phones purchased online would be shipped out on the same day.
However, something that Da Qian did not expect happened. In less than a day after the release, all the iPhone 5 stores in major cities around the world were sold out.
The Daqian had already experienced this. Generally, the latest mphone series would not sell more than 1 million units in the first month.
This was because the price of 2,999 USD was too expensive. Other than the elite, the rest of the population could not afford the latest mphone. It was the same as when the mobile phone was first released. It was a toy for the rich.
Only when the new mphone series was released and the price of the old models started to decrease, would the mphone series really start to sell like crazy. For example, the current mphone 4 sales had exceeded 5 million units after the price was lowered. The global sales of the mphone had exceeded 100 million units.
A mobile phone that had been on sale for five years still had such a market. Who knew how many mobile phone manufacturers were so envious that their expressions were crooked?
As everyone knew, the profits of the mphone series were amazing, especially the latest model. The profit was more than 2,000 USD per unit. Other companies had to sell 10 phones to get the same profit.
Therefore, 1 million units of sales was equivalent to 10 million units of sales.
This wasn't the worst part. The most hateful thing was that as time passed, the MPHONE's high price and the most important thing was that every generation of the latest MPHONE had a performance that far exceeded that of its competitors by several years. This made the MPHONE a veritable luxury in the eyes of ordinary people. It was a divine tool that they dreamed of showing off. Who knew how many people bitterly wanted to get their hands on an MPHONE.
Therefore, many mobile phone manufacturers were glad that the Daqian had such a high price. Otherwise, if the mphone series went back to its original price of 999 USD per unit, other mobile phone manufacturers would not be able to survive. Everyone would only buy the mphone brand.
It was the price that stopped ordinary people from pursuing the mphone.
However, all of this seemed to be wrong when it came to the mphone 5.
This time, the Daqian company prepared two million phones for the launch of the iPhone 5 as usual. After all, Boss Jia had once said that Daqian was determined not to be a monkey business. They wanted all users to be able to buy the MPHONE5 as soon as possible. They were determined not to give scalpers a chance to lower the price and survive.
Therefore, MPHONE was a rare mobile phone brand that did not have scalpers. After all, as long as one had money, they could buy it through official channels. Who would look for scalpers?
However, all of this changed when it came to the iPhone 5.
August 4, 2009. This was a very ordinary day in history. There was nothing special about it. However, if you passed by Zhongguancun in Beijing, the Baidu Building in Shanghai, the Taobao Headquarters Building in the fishing village, or New York in the United States, Paris in France, London in Ying State, and so on, there was an astonishing long queue in the central business districts of these cities.
These long queues were at least 100 meters long, and there were more than 300 people queuing. The most exaggerated one was the Baidu Building in Shanghai. There was a long winding snake that was more than 1,000 meters long. It was said that the number of people queuing had already exceeded 4,000.
Even so, the long queue was still increasing.
Such a scene stunned all the passers-by. They couldn't help but follow the long queue. They found that these long queues were finally gathered in a shop, which was the Daqian Center.
As the name implied, the Daqian Center was a physical shop that specialized in selling Daqian products.
In the beginning, these Daqian centers were said to be the Daqian 4WD R&D centers that were bought by the Daqian company to sell 4WD parts.
Although the Daqian company would release a new 4WD animation every two years, the popularity of the 4WD inevitably declined. At the same time, with the continuous rise of the surrounding housing prices, it was difficult to solely rely on selling 4WD parts to make a profit.
So since 2006, the Daqian company gathered these research centers, as well as the remaining physical shops of the steam game store, and some other shops under the Daqian company, and integrated them into the Daqian Center, a unified offline chain of specialty stores.
These stores had simple and noble designs, full of B-style and technological sense. As for the products inside, they were all products under the Daqian company.
From children's toys, fairy crispy noodle snacks, 4WD cars, learning machines, to DVDs, game discs, game consoles, mobile phones, and so on, all the products under the Daqian company could be found in these stores, and users could buy them directly.
And the amazing thing was that because there were so many products under the Daqian company, the variety and density of products placed in these centers were actually more than the variety of products in boutiques. In addition to the Daqian company's high-end style, all the Daqian centers were almost full every day, and the profits made the surrounding shops envious.
Well, if these shops knew that all the shops in the Daqian Center were actually bought by the Daqian company, or Baidu Real Estate, which was Boss Jia's own property, so they never charged any rent, they would probably be completely envious.
And because the Daqian Center's sales were booming, it could attract a large number of customers every day. In addition, the so-called commercial real estate design concept of the CBD commercial center complex had become popular in China at this time, and the Daqian Center had become a popular CBD.
For a commercial complex to be successful and have a sufficient number of customers, first of all, the location of the commercial complex must be surrounded by a large number of residential areas. Only then could it have a large number of people.
Secondly, there must be a variety of shops in these complexes.
These shops were not shops selling milk tea or snacks, but shops selling Dior, Chanel, or other big brands. Only with these shops could the surrounding people be attracted to come in and spend money.
Among them, Wanda was the most proficient in this method. Now, many companies and brands that wanted to enter Wanda's business circle had to pay a huge entrance fee.
But there was one brand that Wanda could not handle no matter what, and that was the Daqian Center.
The Daqian Center had an unwritten rule that if any commercial complex wanted to invite the Daqian Center to enter, it could not charge any rent.
Yes, you didn't read it wrong. The Daqian Center directly told Wanda that they could enter, but they would not pay a single cent of rent. At the same time, they had to give up the best shops to the Daqian Center, or else the Daqian Center would not enter.
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