[PS: We're all writing about mobile phones. The author felt that it was too lame. Dear readers, please read and subscribe. I'm sorry! Also, I'm very sorry. I'm confused. Mphone was launched in 2005. So, this time, it should be the Mophone 5, not the 4. I apologize to everyone.]
"The Daqian has dug its own grave this time. Mphone sales are going to explode!" Nokia's new CEO, Stephen Elop, said passionately to all the company's employees during the company's internal meeting.
But in fact, Nokia was having the worst time because Nokia had fallen out of the top five mobile phone sales rankings.
It sounded like a very inconceivable thing, but it was the truth.
In fact, before 2005, Nokia's situation had been a little strange.
First, the mobile phone camera. Since the Daqian added the camera function to mobile phones, almost all mobile phone manufacturers would boast about the progress of their mobile phone camera technology when they released a new mobile phone.
But Nokia was different. Although Nokia had added a camera function, Nokia's pixels did not increase by much. The pixels of the photos taken were not the best. Even Nokia's most expensive flagship mobile phone's camera quality was not as good as Samsung's, Motorola's, and other second-tier mobile phones.
At that time, Nokia's CEO had told the media that Nokia's goal in developing mobile phones was to focus on the most basic communication function of the mobile phone. The most important thing was to ensure a good phone call experience. Other things like taking pictures should be left to more professional equipment.
The CEO even gave an example. He said that you might use your mobile phone to take some interesting photos, but when you want to take a personal photo, ID photo, landscape photo, or travel, you will still choose to carry a camera instead of using your mobile phone to record your journey.
So, the mobile phone's camera only needed to be able to record a good moment. The rest was left to more professional equipment.
The CEO undoubtedly said Nokia's choice at that time. This choice won a lot of praise at that time, but Nokia's total sales began to decline slowly. Although Nokia was still the world's sales leader at that time, if you looked carefully, you would find that many new faces had appeared on the global mobile phone top ten list.
For example, the United States' BlackBerry and Apple, Wanwan's HTC, and Hua Xia's Waveguide and Nietzsche.
These five brands had only been in the mobile phone industry for two to three years, and almost all the top 10 brands had changed. Other than Nokia, Samsung, Daqian, Motorola, and Sony Ericsson, the rest of the mobile phone brands had fallen behind.
Among them, the BlackBerry's main feature was the super keyboard, which was the kind of computer keyboard that was stuffed into the phone.
Apple, on the other hand, focused on video communication services.
HTC focused on full-screen displays.
Waveguide and Nietzsche focused on low prices.
In addition to having their own characteristics, these five companies also had a comprehensive characteristic, which was to constantly promote how advanced their cameras were and how they could beat the Daqian cameras … Well, they were referring to the camera of the Daqian flagship phone released last year.
Among them, Waveguide and Nietzsche had the best camera because these two companies were members of the Daqian Group. They directly got the second best Daqian camera from the group and even installed the camera of the Daqian mobile phone. Of course, the photo quality was good.
However, Nokia did not do that. It was still the same as before. At most, it focused on various colors, strange screen sizes, mobile phone opening methods, and so on. Gradually, it began to decline in the market. But before 2005, Nokia was still worthy of being the mobile phone leader.
It was not until 2005, when the Daqian launched the Mphone, that Nokia began to decline rapidly.
After the Daqian launched a new concept of personal terminals, which replaced the mobile phone concept, the concept of personal terminals began to spread rapidly, although people were still used to calling them mobile phones.
However, all users had naturally divided mobile phones into two different types: personal terminals and traditional mobile phones. At the same time, there was no doubt that personal terminals represented the ultimate development direction of mobile phones. Almost all companies adjusted their business concepts as soon as the MPHONE was released. They began to develop and launch their own personal terminal mobile phone models with all their might.
Among them, Waveguide and Nietzsche were the fastest. Also, because of the Daqian Group, they received special authorization from the Daqian to directly install the Daqian mobile phone system on their mobile phones. Then they made a set of solutions and finally launched their own personal terminals in 2006.
Although the configuration of these personal terminals was far inferior to the Mphone, the price was cheap. One unit only cost 999 US dollars. It sold like crazy in the global market. It even helped Nietzsche and Waveguide to slowly move away from the original position of cheap mobile phones.
After that, it was Apple. In fact, Apple felt very depressed because Apple had started to develop personal terminals as early as 2001. However, Apple's accumulation of mobile phones was too little. In history, it only launched its first smartphone in 2007.
This time, although Apple sped up the development of the Mphone, it only launched the iPhone at the end of 2006.
As a result, as soon as the phone was launched, it began to be criticized for copying the Mphone from beginning to end. Whether it was the appearance of the phone, the design, the screen, the design of the app, or even the name, they were all copied from the Mphone.
Oh, the Mphone was an M with a phone, and you used an I to match it. How cheap!
Therefore, although Apple explained that the iPhone meant applephone, which was the Apple phone, it was just an Apple.
It sounded closer to the I scale, so it was directly named the iPhone.
Listen, this was such a reasonable explanation. However, there were too many fans of the Mphone to understand such a simple reason. In the end, Jobs was so angry that he fainted in his office.
But Jobs was very stubborn and refused to change the name. Especially later, almost all personal terminals were based on the Mphone's design. Gradually, no one complained. It seemed copying the Mphone's design was a matter of course.
After Apple, all mobile phone manufacturers started to introduce their personal terminals one after another. Only Nokia was very stubborn and did not do their own personal terminals. Their CEO directly told the media that time had proven that the so-called personal terminals were a mistake. Mobile phones should be restored to their original appearance, and Nokia will always maintain its original intention and wait for everything to return to normal.
Listen, what a bold statement. But according to Nokia's internal sources, the reason why Nokia did not introduce their personal terminals was because there was a big problem with their operating system.
Now, the most powerful mobile operating system was Daqian's Hongjun operating system. Waveguide and Nietzsche directly used this operating system.
Then there was Apple's I operating system. Everyone had always thought that Apple's operating system was called IOS, but it was not.
OS was actually the abbreviation of the operating system. For example, Android should be called Android OS.
So, Apple's operating system should be called I, but Apple later changed the name of its operating system to IOS, which was unexpected.
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