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Chapter 1679

Words:1388Update:22/12/21 17:06:39

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Nintendo's "Super Sunshine Mario" was finally scheduled to be released on August 17th, which was a relatively auspicious date.

Don't find it strange. To the Americans, any number that was related to 7 was very auspicious. In fact, the entire West liked the number 7 because it took God seven days to create the world. Therefore, 7 was naturally a very auspicious number, similar to China's 8.

But Hua Xia's number 8 means wealth, while the United States' number 7 means God. That's why it's normal for Hua Xia to become the World's Richest Man in the end.

In fact, "Super Sunshine Mario" is ready for sale. But because of Microsoft's insistence, the game's release date was changed to August 17th, which is more than ten days later.

The reason is simple. Microsoft needs time to promote "Super Sunshine Mario". After all, Mario's brand value is declining. If they don't promote it quickly, they might fail.

To promote Super Sunshine Mario, Microsoft is sparing no effort and did not even consider profits. They gave the Deputy Secretary-General 50 million USD for marketing. If it is not enough, Microsoft can add more. Anyway, Microsoft must promote the game and its name.

But when it's time to promote the game, the project team is stunned. They cannot find a suitable channel to advertise the game.

Logically speaking, TV game commercials were the best choice. However, history had proven that TV commercials had very little effect on games.

First of all, once a gamer had a game, they would basically bid farewell to television. After all, the difference between television and gaming was ten times more fun. Real gamers generally didn't watch television.

Those who watch TV are usually children and their parents. The children's parents hate games, and it's a waste of time to expect them to watch advertisements to sell the game.

Children are fine, but the problem is children do not have PC toys. They are loyal users of handheld and consoles. The PC version of "Super Sunshine Mario" is meaningless to them.

Even if they are interested in the game, they will not be able to play the PC version. They can only play the Nintendo console version.

That's why Microsoft decided to advertise online. But when Microsoft starts to advertise online, they got a headache.

Microsoft suddenly realized that they do not have any online advertising platform.

This sounds unbelievable. Microsoft is the world's PC operating system's monopoly, and they do not have any advertisements on the internet? This is bullsh * t.

Although the Windows operating system still dominates the global market, Microsoft will not dare to advertise through their operating system. Even in 2020, Microsoft will not dare to do this, let alone Hong Meng.

Microsoft looks around and realized they do not have any platforms to advertise their products online. That's why they can only spend the 50 million USD on other online platforms. More accurately, they can only use it to increase their traffic.

Microsoft will invest in the areas with the highest internet traffic.

But where is the traffic?

Looking at the traffic entry of the entire network, there was no doubt that the most traffic was QQ.

QQ has 66 million registered users worldwide, and 39 million of them are frequent users. There are 28 million users online every day. Other than 51Search, QQ is the world's number.

Logically speaking, Microsoft can just use QQ to advertise. Daqian's games had also used QQ advertisements to turn the tables.

But Microsoft will never advertise on QQ. Everyone knows this.

51Search is next. 51Search's traffic is higher than QQ. But 51Search is only a search engine, and users will not stay on the search engine for a long time!

That's why 51Search's traffic is lower than QQ.

But Microsoft is not interested in this second position because the CEO of 51Search is Hua Xia and had received Daqian's investment.

Although Daqian had sold almost all of 51Search's shares after the company got listed, and Daqian is no longer the major shareholder of 51Search. But Microsoft still hates 51Search.

After that, Amazon and Taobao are the two most popular companies on the internet. These two companies are in online e-commerce, and Daqian's games had approached them to advertise.

But when Microsoft checked the background of these two companies, they found out that they were Da Qian's holding companies. Microsoft could only smack its head and throw these two companies aside.

Then, there was Yahoo.

Hmmm … the world's number one internet portal. We can work together!

Microsoft's staff is relieved, and they write down the name of the first internet company on the list of cooperation.

What's after Yahoo?

It's those websites that had failed. 51Search is the backend of these websites, and Microsoft can only pass.

Guangying Entertainment Online is the second most popular website in the world. This is the world's first comprehensive entertainment website that combines music, movies, books, magazines, etc.

Of course, only the music section of this website is popular. After all, all the MPS users in the world have to use this platform to download music.

But from the name, Guangying Entertainment is Daqian's company.

Hmmm … the rest of the world's online forums.

There is still no overlord in the world's online forums. There are all kinds of forums, and no one can unify the world.

But 51Search, which was launched in February, is growing at an unimaginable speed. They had acquired the top ten forums in the world.

That's right. He bought all 10 forums and merged all the posts, data, and registered players in the forums into 51 Tieba. Then, he created a new sub-forum. As long as one word was typed, they could create a new sub-forum. This allowed 51 Tieba to occupy 20% of the market share and users in one go.

Also, 51Search has a one-click entry button on 51Search. Almost all newcomers will be directed to 51Search, and it is only a matter of time before 51Search unifies the world.

But the problem is 51Search owns 51Search.

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