One week after Microsoft's announcement, 100 box games stores around the world went online. 60 of them are in the United States, and the other 40 are in other countries around the world.
None of the Hua Xia stores are in Hua Xia. No one knows if Hua Xia thinks the Hua Xia market is worthless, or they were hurt by Hua Xia. They think they have no advantage in the Hua Xia market and can't defeat the Daqian.
This is a smart move, and they can't defeat the Daqian.
After the opening of the box games store, curious gamers swarmed into the store to see what the new store is selling.
To everyone's surprise, in Microsoft's gaming box store, other than the games under Da Qian Games, almost all of the other gaming companies' products can be purchased in the gaming box store.
Therefore, the products in the box games store were very rich. The lack of variety of games that many people imagined did not seem to have occurred at all.
At the same time, all Nintendo products in the steam game store were removed from the shelves. Ubisoft also announced that it will be acquired by the box games store, and all of its games will be removed from the steam game store.
Bandai Namco, Square, Konami, Vidiwang, and other major gaming companies also announced that they will remove all of their games from the steam game store.
These companies had all been acquired by the box game.
All of a sudden, the gamers were surprised to find that half of the steam game store seemed to have collapsed. Many famous game IPs had disappeared from the steam game store and could only be bought in the box game store.
Of course, this is only a decision made by a game company that has been acquired by Microsoft or gained control of the board of directors. If not, a normal game company will choose to release their game in two game stores at the same time. As long as the platform does not force the game company to choose one of the two, the game company will not take the initiative to choose one of the two. The way to go is to have all of them.
In this regard, Da Qian didn't seem to have any countermeasures. He simply let these game companies leave without stopping them at all. His response was quite passive.
On the other hand, the box games store is quite different. On the first day of opening, the box games store announced a one-month summer promotion.
All the products in the box games store will be at least 20% off, and some of the games are even at 20% off. It's almost the same as giving the game away for free.
All of a sudden, all the gamers gathered at the entrance of the game store as if it was the new year. When the number of people reached its peak, the line even stretched for a few hundred meters. It was as if they could see the steam game store.
On the other hand, the customers in the steam game store are chatting with each other. Many of the employees are so bored that they want to kill mosquitoes. In order to challenge the steam game store, the location of the box game store was almost all next door to the steam game store. Therefore, the staff could only helplessly look at other people's doorsteps being crowded while their own doorsteps were deserted.
According to incomplete statistics, the sales volume of the steam game store had dropped by 40% in the past month, leaving only 40% of the previous month. More than 70% of the sales volume had been created by Da Qian's own games.
In short, most of the game products from the fence-sitter companies are still sold in the box games store.
Well, this is normal. After all, the products in the box games store are cheaper than the steam game store. After all, the gamers don't care about the brand. As long as the price is good enough, the store is their daddy.
The game companies are actually very happy because they don't have to pay for the low price strategy of the box games store. Microsoft is subsidizing it. Although many game companies reduce the price of their products by 20%, the 20% is paid by the box games store. This is equivalent to their selling price not changing.
The box games store's share is 20% less than the steam game store's share. It has dropped from 50% to 30%. Therefore, the profit from the box games store is naturally much higher than the steam game store.
As a result, these game companies inevitably favored the box games. After all, everyone liked to give more money to the game channel. For a time, the entire industry was full of praise for the box games. As for the steam game store, because of the 50% share of the game, it became an evil force in the eyes of many game companies.
It's just like the dragon in the classic game "The Hero Fights the Dragon". The box games store is the legendary hero who slays the dragon!
In short, the appearance of the box game store made players and game companies very happy. However, this made many steam game store operators uneasy. This was because they were all franchisees. Their profits could only be obtained by 20% of the sales.
Once their sales dropped by 40%, their income would also drop by 40%. If their costs were excluded, then it would be normal for their profits to drop by 70% or 80%. Some franchisees located in the golden areas of the city, where the rent for their shops was frighteningly high, would even see their profits go into the negative.
Therefore, the franchisees of these steam game stores immediately went to Daqian Games and asked Daqian Games to immediately stop a large-scale promotion like the box games store to protect the steam game store's market!
The higher-ups of Da Qian Games still attached great importance to this matter. The current president of Da Qian Games, Minori Arakawa, directly stepped forward and used the QQ group function to have a small meeting with many of the franchise owners of the steam game stores.
During the meeting, Minoru Arakawa expressed that the opponent's marketing strategy was unhealthy and even harmful to the entire gaming industry. This method of relying on official subsidies to lower the price of the game and attract customers would only cause the price of the entire gaming market to fall.
Once the gamers get used to the lower prices of the games, the prices of the entire gaming industry will crash, and the profits will drop. Everyone's future profits will also drop.
At the same time, this sales strategy is not sustainable because Microsoft cannot continue to invest in the box games. They must stop such promotions in the future.
According to the sales strategy of the box games store, 70% of the profits will be given to the game company. That means 20% of the losses will be deducted from the franchisees. At most, each franchisee will be punished 50 times. The box games will take 10% of the profits, and the franchisees will take 20% of the 30%.
The franchisees' share of the profits will be reduced from 20% to 10%. Overall, this will be a disaster for the franchisees.
As for Daqian Games, they will not lower their prices. Lowering prices will only lead to vicious competition in the industry. Daqian Games is not interested in doing something that harms itself and destroys the industry's future.
That's why the steam game stores will continue to operate according to their sales strategy and will not change because of their competitors' actions. At the same time, the box games' price reduction strategy will not last for long. Everyone just needs to endure for a few months, and everything will return to normal. This will allow the franchisees to wait patiently.
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