Although the Daqian 4 was the first to add an MP3 function to a mobile phone, the problem was that the Daqian 4's MP3 function was a bit weak. The phone itself only had three fixed songs. If you wanted to play more songs, you would need to buy a TF expansion card for the Daqian 4. Although the price of a TF expansion card was not too expensive, many people who bought a mobile phone did not know how to use a TF expansion card. They would only complain that the function was terrible and weak.
Even if they knew how to use a TF expansion card, they would use a computer to download songs from the TF expansion card. Anyway, it was very troublesome to use.
Humans were extremely lazy creatures. Once they found it troublesome, no matter how exquisite the design of the mobile phone was, it would still die.
But Ericsson was different. First, they directly built a 200MB TF expansion card into the mobile phone. Then, they introduced a new song compression format that could store 300 songs in a 200MB TF expansion card.
These 300 songs did not need to be downloaded. Ericsson directly selected 300 world-famous music and songs of various styles, then bought the copyright of these 300 songs and burned them directly into the TF expansion card. At the same time, they integrated these songs at the system level, making it very easy for users to find and play these songs in the mobile phone.
Although this behavior made it very difficult for Ericsson to change songs, for most users, changing songs was not necessary. And 300 different songs were enough for them to listen to classic songs at any time and any place.
Then, the mobile phone was equipped with a plug-in headset.
That was enough!
This directly led to the sales of the Ericsson H888 mobile phone, although the sales were not very good at the beginning, as time passed, more and more people discovered the rich and perfect music function of the Ericsson H888 mobile phone. Many people even felt that the music function of the Ericsson H888 mobile phone was more practical than an MP3 player.
Therefore, although the sound quality of these songs was terrible because of the extremely classic compression format, it still attracted a large number of customers to Ericsson.
Finally, and most importantly, Ericsson was also an old company with a history of hundreds of years. It had a huge brand influence in Europe and the United States. Their mobile phone was priced at 999, which was definitely a good price. It was the lowest price in history.
Therefore, the Ericsson H888 helped Ericsson create history. In September, it surpassed Nokia and became the best-selling mobile phone of 1999.
By October, Ericsson's H888 sales had exceeded 8 million units. Ericsson's total sales had also surpassed Samsung's mobile phones and ranked third in the world.
This was the current situation in the global mobile phone market. Samsung and Ericsson were on the rise, while Daqian mobile phones were on the decline. There were only two months left in 1999, and everything seemed to be set.
However, for some reason, all the mobile phone manufacturers still had a feeling of uneasiness in their hearts. It wasn't until they took a look at the annual new mobile phone sales chart compiled by the media that they realized that although the Daqian mobile phone failed miserably in 1999, in fact, the Daqian mobile phone had not released a new mobile phone in 1999.
Based on the experience of previous years, the Daqian mobile phone would release a new next-generation mobile phone every year. At the same time, all the mobile phone industry professionals had to admit that the new generation of Daqian mobile phones could always stand at the top of the mobile phone industry. It was not much worse than Nokia and Motorola mobile phones, and it could even surpass them.
In addition, in terms of features, the Daqian mobile phone could also innovate and come up with new ideas every year.
In 1999, the Daqian mobile phone released a new generation of Daqian 5 mobile phone.
At the same time, according to convention, the launch time was on a certain day in August.
However, until October, no one heard any news about the new generation of Daqian mobile phones. Just as all the mobile phone manufacturers were fantasizing that the Daqian mobile phone would be released in 1999, the global media suddenly received an invitation from the Daqian mobile phone.
They would come to the Dolby Theater in Hollywood on October 10th to attend the launch of the Daqian mobile phone!
"What will come will come after all!" Seeing this invitation, many reporters and mobile phone industry professionals couldn't help but mutter.
In fact, they also knew that the Daqian mobile phone would be released in 1999, but they didn't expect it to be delayed until October. In the end, they had the illusion that the Daqian mobile phone would not be released.
After the initial shock, everyone was even more curious about what kind of mobile phone Da Qian, which had been delayed for nearly two months, would bring to the mobile phone industry in the last year of the 20th century? Would this mobile phone be able to save the Da Qian mobile phone industry, which was on the verge of crisis?
Of course, they were also curious about who would host this press conference.
Last year, it was Cook who hosted this press conference, and then the Daqian 4 mobile phone was ruined. So, maybe this year, Boss Jia would appear again to host the most important ceremony for the Daqian mobile phone.
In the end, it turned out that these people were right. When the opening music of the press conference sounded, Boss Jia appeared on the stage of the theater and looked at the audience with a smile.
"This guy is here in person!" Seeing Boss Jia Yapeng appear in person, the chairmen of major mobile phone companies around the world who were watching the live broadcast on TV felt nervous.
Although they knew that watching the press conference of a friend's company would make the enemy lose their morale and destroy their own prestige.
However, it couldn't be helped. After a year of silence, the Daqian mobile phone finally held a press conference, and it was hosted by Boss Jia, who didn't appear last year. They had to watch this press conference in person and see what kind of trouble Boss Jia could make.
It turned out that Boss Jia did make a huge trouble.
At the beginning of the press conference, Boss Jia asked with a smile, "Everyone, do you know why our Daqian 5 mobile phone was delayed until October this year?"
"Yes, we are also very curious about this question!" The reporters rolled their eyes, but they were also excited. They didn't expect Boss Jia to be so awesome and take the initiative to answer this question. They thought that Daqian would avoid this question this time.
"It seems that no one knows. Then I will answer my own question!" Boss Jia sighed and said, "In fact, the reason is very simple. It's because we don't have enough stock. Although the design of our mobile phone was completed in April this year, and then it was handed over to suppliers such as Tianxing for production, when I asked them how much stock they had in August this year, they actually told me that they only had 300,000 units in stock after four months! "
"I said no, there are only 300,000 units in stock. Even if the Daqian 4 is so bad, 300,000 units will be sold out in less than a week. You only prepared 300,000 units. Are you trying to make us have no stock to sell?"
"But our suppliers also expressed that they were very helpless because the technology this time was particularly difficult and the conformity rate was particularly bad. There were 300,000 finished products there, but 700,000 defective products were pushed into the garbage dump. The suppliers said that they really couldn't give more!"
"I had no choice but to continue waiting. When I asked them in September, they said that there were 500,000 units!"
"When I asked them in October, they said that there were almost 900,000 units!"
"I thought about it. No, we can't wait any longer. If we wait any longer, it will be November. Considering the time we have to distribute the goods around the world, by the time the users buy this 1999 cell phone, it might be the next century."
"So I have to bite the bullet today. But I want to tell you that our Daqian 5 mobile phone stocks are only one million units in the world. Of which, 900,000 units will be sold through global distributors, and another 100,000 units will be put on Taobao and Amazon for online sales. The price will be the same as the ones bought from the distributors, and the customer service will be the same as the three guarantees."
"That's really all. If there are more, I can only play monkey tricks for everyone!"
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