< img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=433806094867034&ev=PageView&noscript=1" />

Text:

Comment:

Chapter 1357

Words:1514Update:22/10/13 01:57:59

Report

After Wang Chuanfu's press conference ended, Bob helplessly found that he could no longer control the public opinion.

After all, Bob's decades of experience were useless in the face of a company that tried so hard to apologize, compensate, please customers, and even proposed to ban their products.

Moreover, BYD's public relations department was not incompetent. Under the public relations department's vigorous public relations, the video and press releases of the press conference were all over the United States. 30% of the media published related news, and all the people of the United States knew about BYD's statement.

Then, the previous uproar of resentment almost instantly calmed down.

After all, the people were very simple. As long as you took the initiative to admit your mistake and have a good attitude, you could be forgiven by the people.

If the apologetic attitude was beyond imagination, then it was very easy to create a conscientious corporate persona that could admit its mistakes and was willing to take responsibility.

For example, after this incident, many people began to cheer for BYD. They felt that there were too few companies with a conscience like BYD. Many people even shouted that all companies in the United States should learn from BYD.

After all, compared to BYD's attitude in dealing with the crisis, other companies were like children next door.

However, Bob and the others still had hope. That was, Wang Chuanfu was lying. Everything he said at the press conference was not fulfilled. He was just deceiving the audience.

Unfortunately, BYD was not so stupid. An hour after the press conference ended, BYD's Wang Chuanfu personally met the relatives of the three victims and directly gave them a humanitarian subsidy of 1 million US dollars each. This immediately won the forgiveness of the family members. After all, 1 million US dollars was too tempting.

Of course, this news was also released that night, and the TV station went to record it.

Then, on the second day, BYD announced that it had reached a cooperation with Senator George. George took over the task and proposed a bill to the Noxus State Legislature. At the same time, he also proposed a bill to the United States Federal Legislature, asking for a bill to ban these single-person vehicles on the city road.

Wang Chuanfu's previous promises at the press conference were all fulfilled in less than two days. This ruined all the hopes of Bob and the others, and BYD's reputation became even more prominent.

The slogan of the United States' conscience was no longer a joke. Many people felt that BYD was really a company with a conscience. It was worthy of other companies in the United States to learn from.

What made Bob even more depressed was that BYD's people took the initiative to call him and asked him when the 10 advertising columns would be published.

Of course, Bob couldn't go back on his promise made at the press conference. Otherwise, the media circle in the US, and even the New York Times, who were jealous of his status, would immediately publish his image of him breaking his promise.

In fact, the editor-in-chief of The New York Times urged him to publish the advertising column column immediately.

Because as things developed, BYD's corporate image changed overnight. It changed from a black-hearted company to a conscientious American company. Now that Bob had fulfilled his promise and published 10 advertising columns for BYD, it was perfect. This way, the New York Times could also benefit from it and build a perfect image of a conscientious American company working together with BYD.

Therefore, this advertisement column had to be published. If he didn't publish it, wouldn't he be a fool if he didn't take advantage of the ready-made popularity and persona?

In this situation, Bob could only bite the bullet and publish the column column.

Publishing a column column was fine, but it had to be BYD's advertising column. Originally, Bob wanted to write some neutral words and try not to reflect the advertising effect. He even wanted to hide a bit of negativity and casually fool the 10 columns.

But after the editor-in-chief saw the column column, he immediately asked Bob to rewrite it. The reason was simple. BYD had successfully built a good image of a company with a conscience, and this image was perfect. It had won the hearts of the United States. If the New York Times forcefully tried to defame BYD, it would become a joke.

So, these 10 columns had to be flattering, and it had to be fancy flattering. Only then could it truly meet the public's opinion and gain the favor of the New York Times.

Bob had no choice but to follow the editor-in-chief's request and write the first column to flatter BYD.

But when this column was published, the motorcycle association would definitely explode. They gave Bob more than a hundred thousand USD in public relations every year. How could it become an article to flatter BYD?

The motorcycle association didn't care about Bob's explanation. They directly kicked his father out of the association and completely cut off their relationship with Bob.

But this was also good. Bob didn't have any psychological pressure. The next 9 columns were written very smoothly, and he fiercely praised BYD.

After all, there was a saying that the person who understood you the most was actually your opponent. Bob had collected a lot of information to get rid of BYD. So, when he turned around to flatter BYD, it was the simplest and easiest way. At the same time, he flattered BYD perfectly.

As for the motorcycle association, other than going crazy with anger, there was no other way.

But fortunately, this matter wasn't without results. At least BYD did take the initiative to ban their Tesla from the main roads. Their original goal was achieved, and it wasn't too bad.

But two weeks later, when George Jr. submitted his draft to the Senate for review, the motorcycle association found that the draft was somewhat different from what they expected.

In the motorcycle association's expectation, this was a bill to completely ban electric vehicles like Tesla from the main roads.

But when the draft of the bill was actually published, they found that the ban was for two-wheeled or tricycles with a maximum speed of 40 km/h.

In other words, as long as the maximum speed was below this range, they could still drive on the main roads.

In the words of George Jr. who published this bill, there were many things that couldn't be done directly. They had to fully consider the needs of the people. The reason why the Tesla case was so tragic was mainly because it happened too quickly.

So, as long as the speed was reduced, the danger would be greatly reduced. If the two sides had collided at a speed of 40 yards per hour, there would not have been any life-threatening injuries. At most, there would have been some scratches. The safety of both sides would have been guaranteed, and the citizens' right to freely use transportation would be protected. Their freedom would not be infringed.

You've already exceeded your reading limit for today. If you want to read more, please log in.


Login
Select text and click 'Report' to let us know about any bad translation.