Chapter 1251
Words:1588Update:22/09/21 03:47:22
Daqian MP3 players achieved unbelievable results. After the first batch of 300,000 units were sold out, the second batch of 500,000 units was sold out. The third batch of 900,000 units was sold out too.
Within a week, 1.7 million units of MP3 players were sold out.
This result was already very exaggerated, but this was only the beginning.
After the first batch of users started using the MP3 players, there were many people shopping with Daqian MP3 players on the streets. At the same time, many celebrities were photographed with Daqian MP3 players while listening to music.
It couldn't be helped. The MP3 player was an unimaginably huge weapon in the fashion circle. When such a small and exquisite portable music player appeared, other portable music players were bound to be swept into the dust of history.
This was like a four-dimensional civilization attacking a three-dimensional civilization. This was a one-dimensional attack. There was no chance of failure!
If you were using a machine gun, would you still be interested in a bow and arrow?
If something was popular in the fashion industry, it would affect the entire world. Two weeks later, Daqian had prepared the fourth batch of MP3 players, which was worth 3 million units. But it was still sold out. The pre-orders had exceeded 10 million units. Many international distributors wanted to get their hands on the MP3 players as soon as possible. They even fought with Daqian's branches all over the world.
The other companies were stunned by this scene. Especially Sony. They did not expect Daqian to invade their territory after a few years.
A few years ago, in the VCD war, Sony lost badly. Sony had to stop their VCD production and became a laughing stock. This was a huge loss for Sony.
But there were no eternal competitors in the business world. After that, Daqian started to purchase Sony's products and both companies started to have some business dealings.
Especially after Daqian joined Sony's console platform, both companies' relationship improved. Sony's CEO almost called Boss Jia his brother.
But this time, Sony was once again offended by Daqian.
Sony did not expect Daqian to enter the electronic music industry. The first thing they did was to introduce MP3 players. They had overtaken Sony's favorite portable music player market.
The reason why Sony could rise so fast in the past was because Sony's Walkman and portable CD players were the first to be released globally. They took the lead and slowly entered the consumer electronics industry.
But Sony did not expect Da Qian to snatch the first opportunity away from them.
It was rumored that Sony's CEO, Nobuyuki Idei, was about to smash his office again. Especially when Sony's MP3 player sales for the first month was announced, and they had sold more than 6 million units. Nobuyuki Idei was furious.
It was said that Sony's entire Music Department, from the head of the department to the HR department, were all scolded by Nobuyuki Ide.
Sony questioned them why they did not introduce any new products for more than 10 years. Why did Da Qian take the initiative in the end?
Faced with Nobuyuki Idei's anger, Sony's music department kept quiet and kept apologizing.
Nobuyuki Idei's scolding was not unjustified. It had been 14 years since the Walkman CD players were introduced. Sony Music had been at the top of the industry for 14 years. They should have introduced a new product by now.
But these guys just laid back on their past achievements and didn't want to improve. The new products they launched every year were all improved versions of the old products. They didn't have any intention at all, which led to today's painful failure.
Nobuyuki Idei was not wrong. Even if Boss Jia and Daqian did not appear, MP3 players were also developed by a Samsung engineer. This engineer then started his own company in the United States and introduced the world's first MP3 player. This had nothing to do with Sony.
Sony's engineers were not thinking of improving themselves.
After scolding Sony, Nobuyuki Idei felt better. He then called the rest of the music department over for a meeting to discuss their strategy.
"If we want to produce MP3 players, will there be any problems?" Nobuyuki Idei asked coldly.
"There will be no problems!" The head of the music department jumped up and replied.
"Oh? Is that really the case?"
"There will be no problems!" The head of the music department said. "In terms of technology, it is just using the PC's music playback function. These are all old technologies, and there will not be any problems."
"Also, our music department has accumulated a lot of patents in this area. We only need half a year to produce Sony's MP3 player, and the sound quality will be better than Da Qian's MP3 player!!"
"Hmph! This is the most ridiculous part. You all have the patents and had started researching electronic music. But you all let others beat you to it. I really don't know what you all are doing! "Nobuyuki Idei scolded.
A few years later, Nobuyuki Idei, who had been brooding over this matter, received a shocking news. In 1994, an engineer in Sony had already proposed the idea of MP3 players. He even submitted a complete report to the Head of the Music Department.
In the end, because this engineer grew up in the United States and was not familiar with the workplace traditions and rules in Japan, he was not very respectful to the seniors. When he saw the seniors, he would not take the initiative to greet them. When he usually spoke to them, he often forgot to use honorifics. This made the minister and many seniors very dissatisfied.
That's why the Head of the Music Department did not even look at the report and threw it into the trash. This engineer also resigned in the end.
A few years later, Nobuyuki Ide went to visit the Great Chiliocosm and met the engineer. Only then did he learn of this news from the engineer. He was so angry that he immediately chased the music minister away and told him to clean the toilet. However, that was not enough to quell the anger in his heart.
But the seniors in Sony had no intention of stopping. After all, this was Fusang's workplace culture, and it was not something that could be easily dealt with.
Of course, Nobuyuki Idei did not know about this. If he did, he would have started killing people.
"Fine. I will give you all half a year. If you all cannot come up with the report within half a year, all of you will be sent to clean the toilets at the headquarters!" Nobuyuki Idei said coldly. All the seniors in the Music Department shuddered.
If they were sent to clean the toilets, then they would not need to work anymore.
After being threatened by Nobuyuki Idei, the entire Music Department decided to fight back.
During the meeting, the secretary hurried in and whispered a few words in Nobuchi Idei's ear. Nobuchi Idei's face suddenly showed a smile. "Good news, everyone. Rolling Stone Records and Universal Music have found us. They want us to join forces and sue Daqian Electronics for piracy and copyright infringement!!"
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