In August, Zhu Qiushui is out of confinement, and Boss Jia is no longer trapped at home. He travels to the United States to prepare for the launch of the Daqian 3 mobile phone.
Boss Jia hates the mobile phone manufacturers in his previous life the most when they hold product launches. Can't they just announce the product's data?
Why do they have to do all these fancy things?
But when Boss Jia becomes a boss, he likes these product launches. Especially when his mobile phone has a new function. Boss Jia is very happy to be able to introduce these functions on stage.
Moreover, the effect of the press conference was also very good. It could bring huge sales for the products under the company. The audience was also very happy to see it. Why not?
The only thing that annoys Feng Yu is that Boss Jia's tricks were copied by Nokia and Motorola. They also like to hold product launches. Feng Yu is very unhappy!
Is this considered plagiarism? Can Feng Yu sue him?!
This year, Nokia and Motorola had held three to four product launches.
Yes, in the era of functional phones, it is very common for a brand to launch multiple models every year.
It is not like now, where they launch a 12, 12 mini, 12pro12, 12pro12, 12promax, etc. They are launching a variety of models, and their designs are different.
For example, in 1997, until August, Motorola had launched seven different models. Nokia had fewer models, but they still have six models.
More than half of the models launched by these two companies this year have added gaming functions. Among them, Nokia had obtained Nintendo's gaming license and licenses to port many of Nintendo's classic GB games.
Motorola, on the other hand, had gotten the permission from Atari. This former gaming overlord is still alive, and they are still releasing game consoles. They are just struggling at death's door.
However, they didn't expect that their games, which were originally from the pixel era, would be able to generate a decent amount of profit for them.
After all, mobile phones in this era can only add some pixelated games.
However, after the incident, many professionals expressed on the media that this was a copy of Da Qian's mobile phone. It did not have any innovative spirit that the Americans should have. It was simply embarrassing.
Yes, the United States actually criticized their own people for copying Hua Xia's ideas. This is something unimaginable in another world.
Therefore, Motorola and Nokia had mustered up all their energy to launch a brand new superphone to completely destroy Da Qian's arrogance.
But it is impossible for all three companies to hold product launches together this year. In the end, Nokia got the upper hand and launched the Nokia 8810 on June 8th.
This is a phone that Nokia is very proud of. First, it is the appearance.
After launching a flip phone last year, Nokia made another breakthrough this year and launched the world's first mobile phone with a sliding cover. It seems that Nokia is going to fight for the cover.
Compared to the flip cover, the slide cover was obviously cooler. In a short period of time, the Nokia 8810 attracted countless fans just based on its appearance.
However, this time, Nokia didn't just polish the appearance of the phone. On this phone, there were many new features that Nokia was proud of.
First, there is the alarm clock function. Although showing the time is a standard feature of all mobile phones, it is the first time that an alarm clock is installed on a mobile phone. This is indeed Nokia's innovation.
Then, there is the calculator function. This is also the first new feature to appear on a mobile phone.
In addition, there is also the notepad. Although this notepad only allows the user to enter no more than 27 English words and can only record up to 8 times, it is a real notepad. It can help the user to record some key information when they can't find a pen and paper.
Anyway, Nokia has put in a lot of effort in this new mobile phone. Whether it is the appearance or the functions, it is perfect. Although the final price is the same as last year, 2,999 USD, it is a lot better than last year. No one said that the price is wrong.
Then, there is Motorola's product launch. But obviously, Motorola has miscalculated because their new mobile phone is the same as Nokia's.
This time, Motorola also designed a mobile phone with a sliding cover. But unfortunately, the final design of the mobile phone is similar to Nokia's. If not for the color and some details, many people can't even tell the difference between the two phones.
In fact, the development of these two mobile phones started at the same time. There is no problem of who copied who. But because Nokia launched the mobile phone first, Motorola is very passive. In the end, the mobile phone released by Nokia was accused of copying.
But fortunately, Motorola is still innovative in terms of features. Although the alarm clock and calculator are the same as Nokia's, Motorola does not have a notepad!
But Motorola has a voice notepad!
Although users can't use words to record things, they can turn on the recording function and record a voice to remind themselves. At first glance, it is better than Nokia.
Since returning from the Hua Xia, Kristoff's brain seems to be enlightened. He no longer thinks about not losing to Nokia in terms of price. Especially when he found out that Nokia's new mobile phone is still 2,999 USD, Kristoff changed the price to 2,499 USD, which is 500 USD cheaper.
Instantly, Motorola's new mobile phone is the talk of the town. Although it is released two weeks later than Nokia, it only took a week for the sales to catch up with the Nokia 8110.
Nokia is shameless. They directly announced that they will hold a promotion and reduce the price by 500 USD temporarily. The customers who spent 2,999 USD on the Nokia 8110 are so angry that they want to jump off a building.
However, although Nokia and Motorola are fighting fiercely, they are still keeping a close eye on the Daqian. Because Daqian's latest mobile phone has not been released yet. God knows if Daqian 3 will have any new features.
However, before the appearance of Da Qian3, two new competitors suddenly appeared.
One is Sony. They announced their entry into the mobile phone market and introduced the world's first music mobile phone.
Don't get me wrong. This is not some high quality mobile phone. On the contrary, this music mobile phone's sound quality is terrible. But it can play an entire song and can store up to 12 songs. This mobile phone is the world's first mobile phone that can play music.
This is considered a high technology at that time. But Sony is the world's top electronic music producer, and it's normal for them to introduce a music mobile phone.
In the end, Nokia and Motorola did not get to enjoy the limelight for long before Sony snatched it away.
But Sony's limelight did not last long. The second competitor came.
On the 10th of July, 1997, Samsung also announced the launch of its latest mobile phone: Samsung Gale.
What's the selling point of this mobile phone?
Actually, there wasn't much selling point. Although it was a sliding cover, had gaming functions, calculator and alarm functions, and was considered a flagship configuration at that time, it was a little ugly. Moreover, these popular functions had already been released by others.
But Samsung's mobile phone has another huge advantage, and that is the price.
Samsung announced that their mobile phone will not be priced at 2,499 USD or 2,999 USD. Even the Daqian's previous generation mobile phone is priced at 1,499 USD. Samsung's mobile phone is priced at 1,299 USD.
Wow, this price advantage is simply heaven-defying. It's comparable to Da Qian Mobile Phone 3.
In particular, Samsung's brand was more popular than Da Qian's. This made many users who had been waiting for the Da Qian 3 couldn't help but buy a Samsung Gaelos.
All of a sudden, there were four competitors in the mobile phone market. The mobile phone market in 1997 was booming. Since June, the global mobile phone sales in a single month had exceeded five million units. It was more than twice the number of units sold in the same month last year.
With all the major electronic companies entering the market, many people realized that the mobile phone era is coming.
Last year's runner-up, Daqian's total sales are only behind Nokia and Motorola. What will they do this year?
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