"Knock, knock, knock!" Along with some hurried footsteps, one of Kristoff's secretaries walked to Kristoff's side and handed a report in his hand to Kristoff.
Kristoff glanced at the report and had an indescribable expression on his face.
"President? What's going on? " The executives around him asked curiously. Kristoff snorted and said, "It's nothing serious. Nokia just announced that they are going to reduce the price of their Nokia 8110!"
Kristoff circulated the report to all the executives, and they finally understood the reason behind it. It turned out that Nokia had suddenly announced that in order to celebrate the 130th anniversary of the Nokia Group, Nokia had decided to sell all of their mobile phone models at a 10% discount for a month!
"10% discount for all phones!" Everyone in Motorola was shocked when they saw the news. Other than the older models, the latest model, the Nokia 8110, should also be on sale at a discount.
According to the 10% discount, the price of the Nokia 8110 would drop by 300 US dollars. The drop was even greater than the 200 US dollars that Kristof had planned. This was simply too much.
Furthermore, all of Nokia's mobile phones will be discounted. Could it be that Nokia is completely crazy? How are they going to make money with 300 USD of profit? Or does Nokia not intend to make money at all?
They don't know. Even if all of Nokia's mobile phones are discounted by 10%, they will still make a lot of money.
What a pity. If Motorola is two years away from the 70th anniversary, we can also do a full discount. Nokia is too cunning! Kristoff lamented in his heart.
Nokia's excuse is too good. 10% discount for the 130th anniversary of the company. This excuse will not anger the customers who have just bought their mobile phones.
After all, this event is only held once every 130 years, and Kristoff happened to come across it. Since Nokia purposely lowered the price to celebrate its anniversary, Kristoff could not possibly criticize them!
Moreover, Nokia specifically stated that the event will only last for a month. After a month, the price of all mobile phones will return to the original price.
Therefore, Nokia did not have to worry about the customers' objections when they used this excuse.
The promotional effect brought about by the price reduction was extremely obvious. Only half of October had passed, and the sales volume of the Nokia 8110 had skyrocketed by 500,000 units, directly surpassing the sales volume of the Motorola STARTAC, which was originally ranked second, by 200,000 units.
On the other hand, Nokia had taken over half of Motorola's market share. Anyway, they were all slider phones, and their products were about the same. Why not buy a phone that was cheaper by 300 USD?
Kristof, who felt immense pressure, called for another meeting to discuss the price reduction of the mobile phone. Kristof made up his mind. This time, no matter how much the executives objected, he had to reduce the price. Otherwise, Motorola's STARTAC sales would become a joke.
As for the reason for the price reduction, Christof had already thought of it. Next month was the 30th anniversary of the death of the founder of Motorola, who was also Christof Calvin's great-grandfather, Johnson Calvin. Therefore, Christof planned to use the reason of commemorating the 30th anniversary of Johnson Calvin's death as an excuse to reduce the price of Motorola's STARTAC by 10%, just like Nokia.
Well, in terms of reasoning, this reason was similar to Nokia's. But the problem was that it would be a joke to hold a big discount to commemorate the death of a founder.
But Christof Calvin had no other choice. The timing was too awkward. Other than his great-grandfather, there was no one else to commemorate the death of Johnson Calvin!
As expected, Christof Calvin's second discount was strongly opposed when he mentioned it in the meeting.
But Christof Calvin was ruthless. He ignored the executives and forcefully carried out this plan with his status as the CEO and Chairman.
But unfortunately, when Christof Calvin was done signing, a large group of old men suddenly appeared in the meeting room.
Christof Calvin was discouraged when he saw these old men. These old men were the directors of Motorola's board of directors. Their intention was very obvious.
But to protect Christof's reputation, these old men asked everyone else to leave. They talked with Christof for a long time in the meeting room.
The content of their conversation was, "You made a big mistake, but we did not take it to heart. We still kept your position as the Chairman, and you must know how to repay our kindness."
They also knew about this matter. It was inappropriate to hold a promotion on the anniversary of the old Chairman. Even God would not allow this.
Also, if Motorola reduced the price by 300 USD, they will give up all their profits. This will cause the confidence of the investors to drop, and their shares will … Of course, it does not matter if the share price drops. Motorola is a high-end company, and they cannot rely on discounts to increase sales. They must develop better products.
In the end, these old men expressed that they are very satisfied with Motorola's STARTAC. They are also satisfied with Christof's work, and Christof should not cause trouble.
But this still did not convince Christof. But in the end, one of the old men said calmly. "Don't use everyone's interests to save your reputation. Isn't it just weeding someone else's yard? I weeded your old Chairman's yard for a lifetime, and I did not complain. You are just doing it for a day. It's good to suffer some setbacks when you are young! "
As soon as he said that, Kristoff was completely speechless because if he continued to insist, it would seem that Kristoff was lowering the price to avoid having to remove weeds for Da Qian.
After all, before Nokia lowered the price, Motorola was ranked second, and there was no need for them to weed Jia Yapeng's yard. But now, Nokia's performance has reversed, and Christof has to do the weeding.
"Okay, I will not lower the price this time!" In the end, Kristof gave in. The directors were satisfied, but Kristof continued, "Seniors, we don't have to lower the price this time. However, with everyone's rise, I'm afraid it's impossible to sell a mobile phone at $3,000 per unit. In the future, the price of mobile phones will definitely fall between $1,000 and $2,000. If we don't change our sales strategy, I'm afraid Motorola's mobile phone business will be completely replaced by others."
"We old fellows are well aware of this!" The directors nodded. "But profits are always the priority. If there are no profits, the company will collapse. You can lower the price, but we cannot lower the profits. This is our bottom line! "
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