This was the era of the Internet, and information was interconnected. The news of Samsung's mobile phone explosion had caused a worldwide shock.
Although the impact on the mobile phone sales was not calculated yet, the stock market was the most sensitive, and its reaction was also the most direct.
Samsung was a giant, and a drop of 1% was equivalent to billions of US dollars. As for the mobile phone battery supplier, Samsung SDI, its stock fell directly in the Korean stock market.
The scariest thing was that the "mobile phone explosion" did not stop. It was like a string of firecrackers, exploding here and there. Chen Hansheng often added fuel to the fire and ridiculed Samsung in public.
"It's not that you can't buy a Samsung mobile phone, but I suggest you buy an accident insurance policy. Otherwise, if something really happens, you will have to pay for the hospitalization."
"Of course, although the quality of Samsung's mobile phones is average, I have to say that their electronics factory is very humane. Some of my friends who have just been released from prison have found jobs in Samsung's assembly line. It seems that if you want to work in Samsung's electronics factory, you have to have a criminal record."
"It's been a few days. I think it's enough. It's not related to profits anyway. Can you stop pushing us? Are you satisfied with Samsung closing down? Anyway, I'm very satisfied, so please work harder. "
… ….
In addition to this kind of public attack, there were also people who encouraged the Internet Water Army to add fuel to the fire. In order to solve this problem, the "minister" of Samsung had come to Jianye, and there was even a special director.
No one expected that a mobile phone explosion would make the top 500 companies in the world so passive.
During the meeting, Vice President Jin Zaiquan was no longer qualified to sit down. As the host, he introduced Nutshell and Chen Hansheng to the many superiors.
"Mr. Lee."
Jin Zaiquan pointed at Chen Hansheng's photo on the PowerPoint and said, "This is the chairman of Nutshell Electronics, Chen Hansheng. This person is very bad. He has done many unforgivable things to Samsung …"
Jin Zaiquan then criticized Chen Hansheng and summarized the so-called "eight sins":
First, he used the "anchoring effect" to gain Samsung's reputation.
Second, he tricked Samsung's engineers to work for him for a month and helped Nutshell develop the second generation mobile phone.
Third, he promised Samsung not to do business with India, but a month later, he still made a deal of 100 million yuan.
Fourth, they did not compensate for Samsung's losses. Just because they were a local company, they did not care about being sued in court.
Fifth, after the explosion of the Samsung mobile phone, the matter had already calmed down after a lot of effort, but in the end, it was deliberately exposed by Chen Hansheng.
Sixth, many of the explosion cases were vague. When we went to investigate, those injured people seemed to have been rehearsed. They didn't accept any compensation. Even if we used new phones to replace them, they didn't agree. We suspect that Chen Hansheng was behind this.
Seventh, there was reason to believe that many of the comments on the Internet came from the Nutshell Network Department.
Eighth, he had no respect for the Republic of Korea and Samsung employees. He often spoke rudely and even bullied them to their faces.
Pu Zhengzhu's face turned ugly when he heard the last one. He was a serious person, but he had been teased by Chen Hansheng time and time again. Last time, he was made a fool of by the board of directors of Nutshell. It was a shame of his life.
After Jin Zaiquan finished speaking, the meeting room fell silent. Reading the entire article, it was more than just "bad". It was practically omnipotent.
Most importantly, no one knew what kind of grudge Chen Hansheng had against Samsung.
"Do you have any countermeasures?"
Lee Zhuanwu, who was in his fifties, asked. Under normal circumstances, people at his level were all old men.
"Currently … there is only one."
Jin Zaiquan answered with embarrassment.
In Jianye, Chen Hansheng was the kind of rascal who said, "You don't like me, but you can't do anything to me." Pu Zhengzhu, as an expert in China, knew that in this land, officials were more important than businessmen, so he had gone to the government.
However, the government politely welcomed Section Chief Pu into the office. After hearing about the incident between Samsung and Nutshell, they said that the free market encouraged competition, and the government couldn't interfere at will. They also politely sent Section Chief Pu away.
Pu Zhengzhu was so angry that he kept cursing. These government officials were so cunning.
In the past, when a small company touched the interests of Samsung, it was immediately closed down. This was to protect the foreign companies.
As a result, there was a conflict with Nutshell, which became the free market encouraged competition. It was unknown whether Nutshell would win in the end, but it was in an invincible position.
Therefore, in the end, the only thing that could threaten Nutshell was Chen Hansheng's personal problem, which was that he had an affair.
"Then announce it as soon as possible."
Lee Zhuanwu said slowly, "First, divert the netizens' attention from the phone explosion. Second, add more trouble to Chen Hansheng. Lastly, release a statement to clarify that there is absolutely no problem with the quality of our phone. It must be the result of someone trying to heat it."
"Well …"
Jin Zaiquan hesitated for a while, but in the end, he bowed and said, "Zhuanwu, we have a China employee in our department. She said that if we want to settle the dispute quickly, we should set up a recall channel like we did with the European and American markets. We should recall all the models of the exploded phones and apologize sincerely at the end. In this way, the public opinion will gradually disappear."
"It's not necessary!"
Lee Zhuanwu snorted. "As for this problem, the board of directors has already discussed it. China is different from the European and American markets. If there is a problem in the European and American markets, we can recall the phones, but not in China. They don't have many brands to choose from, and their awareness of protecting their rights is not high. We don't need to pay much attention to them."
"Yes."
Hearing that, Jin Zaiquan didn't dare to say anything else, but Yan Ning was very sad.
It was she who suggested the recall. Recently, Samsung had been ruined by Chen Hansheng. Although she had made up her mind to leave, she still had feelings for her former company. That was why she came up with this idea, hoping that Samsung could overcome this difficult situation as soon as possible.
However, Lee Zhuanwu's words were a serious double standard between the China market and the European and American markets, because there were no strong local brands in China.
Because there were no competitors, they were fearless.
From this point of view, although Nutshell's way of doing things was a hooligan, from the standpoint of China, the advantages actually outweighed the disadvantages.
"Phew!"
Yan Ning breathed a sigh of relief. Sooner or later, when the domestic brands really rose, these arrogant foreign companies would lower their heads and seriously reflect on their actions.
In the middle of March, when the craze of "mobile phone explosion" had not died down and Samsung was still struggling in the mire, the head of the Public Relations Department, Pu Zhengzhu, suddenly exposed in a press conference that the chairman of Nutshell Electronics, Chen Hansheng, was not loyal to one woman and had a foot in two boats.
At the end of December 2005, the singer Wang Feng had released an album, "Life in Full Bloom", which was of high quality and had won numerous awards. It should have been popular all over the country.
However, since the beginning of 2006, the international marriage lawsuit and Samsung's mobile phone explosion happened one after another. Just when they thought they could stop for a while and snatch back the headlines.
"Nutshell Chen" cheated on them again.
… ….
(One more chapter before 12: 00 tonight.)
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