"Not enough production capacity?"
Hong Shiyong suddenly smiled and opened the window to let in some wind.
The sales manager and Shen Mingliang stood at the side, waiting for Hong Shiyong's decision.
"Shen, go and call Old Liu from the R&D department to see how long it will take for our MP4 to be ready," Hong Shiyong said.
Shen Mingliang immediately went out to make a call. Two minutes later, he reported, "Boss Liu just fell asleep. His subordinates said that Boss Liu hasn't rested for a day and night. He has been keeping an eye on the production and research department. Do you need me to wake him up?
"Then forget it."
Hong Shiyong waved his hand. "It won't be any faster."
The three of them stood in the office, and the atmosphere was a little tense. After a while, Hong Shiyong asked the sales manager, "Do you think this is Nutshell's hunger marketing method, or is it really insufficient production capacity?"
"It should be both," the sales manager analyzed.
"According to the current trend, insufficient production capacity is inevitable. Of course, we can't rule out hunger marketing. . "
At this point, the newly promoted sales manager smiled bitterly. "Even my daughter, who is in high school, knows about Nutshell. She found out through QQ. Nutshell's rise is too fast."
"I know, there's not much we can do at the moment."
Hong Shiyong nodded. "Go and report to Boss Zheng."
After the sales manager left, Hong Shiyong walked to the window. The yellow sunset shone into the office, refracting through the smoke that had yet to disperse. Hong Shiyong's fat back looked very lonely.
Shen Mingliang felt inexplicably sad. Although Hong Shiyong's method of seizing power was a little shameless, to be honest, he treated most of the factory's employees quite well.
As his personal secretary, he had seen all of this with his own eyes.
… ….
The next day, the New Era MP4 still couldn't be mass-produced. They had to wait until the 15th at the earliest.
However, Nutshell wouldn't give them the chance. It spent a lot of money to buy an "advertisement" on the first page of Sudong Province's largest newspaper, Yangzi Evening News.
This advertisement was very strange. It didn't advertise Nutshell's products or performance, but published a statement.
Solemn statement:
If anyone directly transfers money to buy goods without my company's permission, my company will report it to the police!
— Nutshell Electronic Statement.
It was just a few black, bold, and Song-style words, but Nutshell bought an entire page. It was unusually bare and conspicuous.
"Marketing to death!"
Hong Shiyong sighed after reading it.
Perhaps there really were distributors who did not ask for permission in order to buy the shell products.
Perhaps this was just a gimmick. Nutshell was using hunger marketing to hype himself up.
In short, the effects were apparent.
Now, everyone knew that there was such an electronic factory. It was called Nutshell, and it was very awesome.
What was so awesome about it?
Someone actually transferred money to Nutshell's account without permission. Nutshell had no choice but to call the police.
Such an arrogant "solemn declaration" was more effective than any advertisement.
In the afternoon, the sales manager came over to report again. "Jianye's shopping malls have also ordered Nutshell. Suning is still abiding by the rules and specifically called to inform them that they will order 500 units first. When the New Era MP4 is released, they will also order it. Gome did not say anything and ordered 1,000 Nutshell MP4s without saying anything."
Jianye was considered the headquarters of the New Era. If even they had such an attitude, one could imagine how the distributors in other provinces and cities felt.
"I understand."
Hong Shiyong rubbed the space between his eyebrows. "Report to Chief Zheng again."
The situation in the next two days was even worse. The distributors who had vowed to take down Nutshell were now afraid that they would not be able to get the product and directly drove to block the entrance of Nutshell's door.
On the 15th, the person in charge of the production research and development department finally took out an MP4. However, when he placed it in front of Aunt Zheng and Hong Shiyong, the two bosses did not look happy.
Aunt Zheng picked up the New Era MP4 and weighed it in her hand. "From afar, other than the different logo, I really thought that this was a Nutshell MP4."
The person in charge of the production research and development department suddenly became nervous. Was she indirectly criticizing his department for not having a sense of innovation?
"Old Liu, you've worked hard. You can go first."
Hong Shiyong sent the person in charge of the production research and development department away. They had done their best, but the current situation was beyond expectations.
"Chief Zheng, what do you want to say?"
Hong Shiyong knew that Aunt Zheng's words just now had a hidden meaning.
"Old Hong, the current situation is very clear."
Aunt Zheng sighed. "The New Era MP4 and the Nutshell MP4 are very similar in appearance and performance, and the target audience is mainly young people. However, Nutshell's methods are better, and they are better at marketing. If we mass-produce, will there still be a market?"
"The space is too small."
Hong Shiyong shook his head and told the truth. "The profits are all squeezed by Nutshell. If New Era mass-produces, the raw material cost of 25 million yuan may not even be 10 million yuan in sales. The net profit will only be lower."
"That's right."
Aunt Zheng said, "My suggestion is that New Era immediately transform. Don't get too involved in the MP4 project. Contact the raw material manufacturers and see how much they can return. It can't be 10 million yuan, right?"
In fact, she had already asked the accountant to calculate. If the raw materials were returned, New Era would at least get 15 million yuan back.
With this money, New Era could still use it to do other projects.
"Chief Zheng, what if I don't accept?"
Hong Shiyong raised his head and said, "In fact, even if we make a loss this time, we can ride on Nutshell's popularity and become famous. Next time, we should be able to make a profit …"
"There won't be a next time."
Aunt Zheng directly interrupted him. "Old Hong, you've given us too many opportunities. In the past, when we had different opinions, I chose to support you. This can be said to be a critical moment for New Era's survival. I can't gamble with so much money with you."
Hong Shiyong nodded and did not speak. From this moment on, he had lost the command power of New Era.
Aunt Zheng, who had the power to act first and report later, was ready to take over.
… ….
Since they were preparing to return the raw materials, there must be a lot of things to arrange. Therefore, there was no way to hide it at all. The news quickly spread to Nutshell.
Chen Hansheng made a phone call and called the little secretary to his office on Tianyuan East Road.
As soon as the little secretary arrived, Chen Hansheng immediately complained, "Nie Xiaoyu, you're amazing now. I called you over, but you made me wait for half an hour. Don't you think you're disrespecting me, the boss whose net worth is rising day by day?"
"Eh?"
Nie Xiaoyu curled her lips. "Look at you, the boss whose net worth is rising day by day. Can't you be more serious, Chief Chen? I was blocked at the door."
Chen Hansheng was a little puzzled. "Those distributors who got the orders, haven't they left yet?"
"They left," Nie Xiaoyu said.
"This batch is new today. They caught every employee who went in and out of Nutshell's electronics factory and interrogated them."
"But it didn't take that long."
Chen Hansheng said, "You can just say a few words casually."
"The main thing is …"
Nie Xiaoyu said crisply, "Some distributors are very good at chatting. They praise me for being beautiful, capable, and promising. I chat with them for a while and leave my phone number or something."
"You can do it."
Chen Hansheng was speechless. A boss who was arrogant had a small secretary who was also arrogant.
"Okay, it's your business how arrogant you want to be. I have a task for you."
Chen Hansheng said, "New Era will have to return the raw materials at a loss. I'm too kind, and I can't bear to see my neighbors lose money. I want them to help us produce."
"Oh, it's not surprising that they'll produce."
The little secretary tilted her head. "But does' kind 'have anything to do with you, Chief Chen?"
"You talk too much."
Chen Hansheng picked up a lighter and was about to throw it at her. "Bring 500,000 in cash to New Era in the afternoon and say that we want to produce."
Nie Xiaoyu frowned. "Only 500,000? Isn't it too little?"
"Little by little."
Chen Hansheng said with a smile, "Once the 500,000 mission is completed, we'll increase it moderately. Remember, don't sign the contract. Just leave the money and leave."
… ….
In the afternoon, the little secretary came to New Era with the cash as expected. The management of New Era was a little uncomfortable when they heard that Nutshell had an OEM task.
In the past, it was a 1v1 independent PK. Now, it was actually going to become Nutshell's OEM processing plant?
Aunt Zheng asked for Hong Shiyong's opinion. Hong Shiyong thought for a while and said, "I can't accept it emotionally, but compared to returning the goods, we can probably recover more losses this way. As for how to deal with it, it's still up to Chief Zheng to decide."
"I understand your feelings, but you can't let your emotions affect your decisions when doing business."
Aunt Zheng made the decision. "Now, we have to try our best to recover our losses. We'll accept this order."
Since the big boss had spoken, and the management of New Era had no objections, this was indeed one of the best methods at present.
However, when Aunt Zheng was about to take out the contract, Nie Xiaoyu swung her short hair and said, "It's just a 500,000 order. Do you think New Era will run away?"
After saying that, she directly put the money on the table and left happily.
"Although her tone is arrogant, we'll still do it."
Aunt Zheng sighed. "At this time, not to mention a 500,000 order, even if it's a 50,000 order, we'll accept it."
Thus, New Era, who was preparing to return the goods, stopped and soon completed the 500,000 OEM task.
Nutshell was probably quite satisfied with the quality and soon sent an order of 1 million.
Aunt Zheng was happy and a little sad. She was happy that Nutshell not only sent business but also never haggled.
She was sad because it meant that they really made money. These were originally New Era's.
After the 1 million order was completed, Nutshell immediately sent an order of 1.5 million.
Aunt Zheng hurriedly calculated how much more New Era would lose if all 25 million of the raw materials were to be OEM.
"Because Nutshell's price is very high, if all the raw materials are to be OEM, we will lose at most 3 million."
The head of the accounting department said.
Aunt Zheng was very happy to hear that. She was prepared to lose 10 million, but now it was only 3 million. She even wanted to thank Nutshell.
When the 1.5 million order was completed, Nutshell did not disappoint Aunt Zheng. They said that New Era was serious and meticulous, so they wanted to take all the remaining raw materials in one go.
Moreover, Nutshell paid a deposit of 2 million in advance.
Although they did not pay in full in advance this time, Aunt Zheng understood. After all, this was too much money.
In addition, on the basis of the previous three cooperation, Nutshell was generous enough. At the same time, they trusted New Era very much. They did not even sign a contract.
Under all these factors, Aunt Zheng immediately approved that all the raw materials of New Era would be put into production. They must recover the losses as soon as possible and jump out of the mire of the MP4.
Although Hong Shiyong felt that something was wrong, he had no right now. Besides, there was no legitimate reason. He could only suppress his doubts in his heart.
A week later, New Era went all out and this "life-saving" business was finally completed.
Aunt Zheng hurriedly contacted Nutshell. This time, it was not Kong Jing or Nie Xiaoyu who answered the phone. It was the voice of a young man, although it sounded a little familiar.
"Hello, New Era has completed all the orders."
Aunt Zheng said on the phone.
"Orders?"
The other party's tone was very puzzled. "What orders?"
Aunt Zheng thought he did not know and said with a smile, "You can call Manager Kong or Miss Nie. They should know."
"No need."
The young man also smiled. "I'm the boss of Nutshell. I have the most authority here. If I say there is no order, there is no order."
Aunt Zheng was stunned. "What do you mean? We have processed the raw materials according to the requirements. Does Nutshell want to renege on the deal?"
"That's too big of a hat."
The other party said with a smile, "There must be evidence. Chief Zheng, have we signed a contract?"
"Oh my God, it's over!"
Aunt Zheng's head was dizzy. If Nutshell did not admit this deal, all the raw materials would be destroyed. The loss would be greater than returning to the original factory.
After the "internal strife" before New Era, profits were actually already lost. If the 25 million was lost, the workers' wages would not be paid next month.
"Why on earth did you do this?"
Aunt Zheng struggled to ask.
If this competition was judged by "victory or defeat," Nutshell had actually won.
However, it used the "fishing" method of 500,000 and 1,000,000 to lower New Era's guard. At the same time, it caught Aunt Zheng's eagerness to recover the losses and pushed New Era directly into the fire pit.
"Don't blame it on me. I'm a good person."
The other party was silent for a moment. "If you want to blame it on someone, blame it on Zheng Guanren."
In the famous words, "Hong Shiyong" became "Zheng Guanren".
His identity was also on the verge of being revealed.
"Are you Chen Hansheng?"
Aunt Zheng finally realized that it was indeed Chen Hansheng's voice.
"Yes, it's me!"
Chen Hansheng was about to say something pretentious when someone on the other side of the phone exclaimed, "Chief Zheng, Chief Zheng, call 120, Chief Zheng fainted again …"
… ….
(It's Dazhang again. It's all on Zheng Guanren. Please vote monthly.)
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