After celebrating his eldest daughter Chen Zijin's birthday on the 19th, Chen Hansheng planned to go to the US to visit his youngest daughter Chen Zipei. He had been back in China for more than half a month. Although Zhu Seven reported to him every day, Chen Hansheng still missed the silly girl.
However, before he went to the US, he had to wait for the promotional video of "Fruit 3" to be released. Luckily, his subordinates acted quickly. On the 22nd, the vlog with "Blue and White Porcelain" as the background music was finally completed and sent to Chen Hansheng.
After he clicked on the video, two lines of words appeared on the title:
Nutshell Mobile Phone Promotional Video
Background Music: Jay Chou's New Album Song "Blue and White Porcelain"
Chen Hansheng grinned. "Nutshell" and "Jay Chou" were originally hot topics. Coupled with the gimmick of "third-generation mobile phone" and "new album songs released first", they were basically scheduled to be the hot search this month.
At the same time, he heard the music of "Blue and White Porcelain outlined by a plain embryo, the strokes of the brush turned light, and the peony painted on the bottle was just like your initial makeup …". In the video, there were five samples of "Fruit 3" in different colors and various technical specifications.
Among them, the blue and white model appeared the most. Obviously, it was the main model.
In addition, there were behind-the-scenes highlights of the design, development, procurement, testing and other processes of the mobile phone. The figures of Chen Hansheng and other senior executives only appeared occasionally. Most of them were technical engineers and ordinary assembly line workers.
They were either studying seriously or discussing intensely. They even added two lines of the engineers' arguments. This was a vlog that had a sense of technology and was down-to-earth. Chen Hansheng was very satisfied after watching it.
The promotional video didn't need to be a product introduction. There were too many complicated and precise parts descriptions. Except for the special group of people who pursued the performance of electronic products, most people would feel bored after watching it once.
However, with these highlights, consumers who didn't understand technology would watch it a few more times and increase their desire to buy it.
After Chen Hansheng made the decision, the vlog could be released immediately. However, Nutshell's marketing department still planned it carefully.
On the night of the 23rd, Nutshell Electronics bought all the big screens in Xinjiekou in Jianye, the Bund in Hu City, the Sports West in Guangdong City, and Wangfujing in the capital.
K ♥ 3rd generation mobile phone, number 25, wait and see!
The advertisement was quite simple, but the fans who had been waiting were very excited. Speaking of Nutshell's third-generation console, it was really a torturous "little fairy".
Last year, Nutshell had already released a dual-card, dual-standby model.
In April of this year, the detailed configuration was also released. What's more, it was the ceiling of domestic mobile phone configurations so far. It continued to live up to the title of "king of price performance ratio".
At the beginning of the month, the theme of the third-generation console, "Twin Lotus Flowers On A Stock", was released. While it was being discussed and sought after, fans were looking forward to the moment when "Fruit 3" was unveiled.
Now, Nutshell finally gave an exact date. At the same time, there would be a pre-sale event for the third-generation console at Nutshell Mall on the 25th.
In addition, the "little fairy" did not stop there. On the 24th, an advertisement for "Fruit 3" appeared on the big screen in Times Square in the United States.
In fact, the Americans did not know about this brand. Nutshell's publicity department placed an advertisement here obviously to increase traffic.
The effect was very obvious, especially with the help of the Internet Water Army.
Ever since Nutshell's network department was upgraded to an independent quasi-listed company, a "public relations department" was set up. On the surface, it was "public relations", but in fact, it was "public opinion guidance". The people in charge of this department were all marketing talents with high academic qualifications.
This was equivalent to a regular army with money and organization. Whether it was propaganda or fighting against anti-fans, they could play an important role.
With the help of these methods, on the morning of the 25th, Nutshell's backend monitoring data showed that the number of page views on the website had significantly increased.
Nutshell's board of directors and other senior executives of P8 and above gathered in the conference room, chatting while waiting for the results of the "Fruit 3 and Jay Chou" appearance.
Of course, from the current situation, the impact should be very explosive.
As time passed, when it was almost 12 o 'clock, Nutshell's website was already lagging. This was because there were too many clicks and views.
Huang Liqian was a little ashamed and aggrieved.
He was ashamed because he was the boss of the network department. If Nutshell's website lagged, he had to take responsibility.
He felt aggrieved because he had actually mentioned to Chen Hansheng that the website's load might be too heavy on the 25th and that some measures would need to be taken to divert it.
However, Chen Hansheng rejected him because he wanted to see the website collapse. Only then would it be effective.
"Sigh …"
Huang Liqian was a little sad. Looking at the unstable Nutshell's website, he knew that once it collapsed, he and the network department would definitely be the scapegoats under the scolding of the fans.
At 12 o 'clock in the afternoon, under the watchful eyes of a group of big shots, the operator fearfully released the promotional vlog. Then, in an instant, Nutshell's website went white and no posts could be seen.
Obviously, it had collapsed again.
"Phew …"
There were expected sighs in the conference room. The boss of the sales department, Cui Zhifeng, had always been in a competitive relationship with Huang Liqian. He couldn't help but say sarcastically, "Old Huang, you guys have so much maintenance funds every year. Why does the website collapse at the critical moment?"
Huang Liqian glanced at Chen Hansheng and muttered to Cui Zhifeng, "It's none of your business. It'll recover very soon!"
Chen Hansheng naturally wouldn't help Huang Liqian explain. He picked up the "Encounter" Strawberry Bubble Milk Tea on the table and took a sip obediently as he quietly waited for the website to recover.
Twenty minutes later, Nutshell's website finally recovered from its collapse. The screen was filled with posts like this:
A: "F * ck! Did I hear wrongly? The background music is Jay Chou's new song? "
B: "Jay Chou's new album in November? He released it in advance for the sake of Nutshell's third-generation console? "
C: "I kept lagging just now. Is there anyone who wants to listen to the full song? But the beginning is really nice."
D: "Huang Liqian, your mother is dead. You're taking so much money in front of P9, but you can't even maintain a website properly. Every time there's a big move, the website collapses!"
E: "I'm overseas, and the internet speed is pretty good. It didn't crash. I've already watched this vlog three times. I'm going to watch it for the fourth time."
… ….
In fact, at the beginning, the netizens were discussing the song "Blue and White Porcelain" the most. Of course, this was normal because Jay Chou's new album was usually released in October or November.
It was the first time in several years that a single was released in June.
But soon, the topic returned to the phone itself. As for everyone's satisfaction, it could be seen from the pre-sale sales on Nutshell's website.
On the 25th, the first batch of 100,000 pre-sales units was sold out.
This was a genuine pre-sale because the price of the "Fruit 3" had not been officially announced. Consumers could only get a pre-sale code if they paid 1,199 yuan. When it was officially retailed in August, they had to make up the difference in price to get a new phone.
But even so, the supply still couldn't meet the demand.
On the 26th, Nutshell Electronics added another 100,000 units, and they were sold out again.
On the 27th, under pressure, Nutshell added another 100,000 units and released a statement saying that 300,000 units had exceeded the current production line limit of the company, and that there would be no pre-sales for the time being.
This time, the fans who did not manage to get a pre-sale code became anxious. They asked for all kinds of high prices online. By the end of June, the pre-sale code for the Nutshell third-generation phone had risen from 1,199 yuan to more than 1,500 yuan.
As for the "Blue and White Porcelain" model, it was even more exaggerated. It had nearly doubled in price.
As for the song "Blue and White Porcelain", in the beauty salons and hair salons on the streets of Jianye, the tony teachers who kept up with fashion trends had already started playing it on repeat.
With this trend, investors were increasingly optimistic about the "Nutshell Network Co., Ltd.", which was about to enter the Hong Kong stock market in October. Now, there were economists who pointed out that Nutshell was no longer just a group. It was more like a platform with countless small companies and industry chains tied behind it. With a stomp of its feet, it could shake the entire industry.
Chen Hansheng did not pay attention to these words. His task in China was almost completed. The next step was to produce and rush the production, which was Cao Jiande's job.
However, just when Chen Hansheng was about to fly to the United States to visit little silly girl, Wei Ming, the general manager of the Post and Telecommunications Group under China Mobile, suddenly came to visit and invited Chen Hansheng to participate in an organization called "Open Mobile Phone Alliance".
Chen Hansheng did not understand at first. Later, after Manager Wei's explanation, he understood that it was a global alliance formed by Google.
The purpose of this alliance was to develop an intelligent operating system called "Android". At present, there were a total of 85 members worldwide, including mobile phone manufacturers, mobile phone chip manufacturers, and mobile operators.
China's members were Mobile, Unicom, Telecom, and Huawei. Now, because of the popularity of the Nutshell third-generation phone pre-sales, Nutshell was also added.
Chen Hansheng agreed without hesitation. He knew that this was the "home" of the Android system, and also the "executioner" who sent Saipan away.
At the same time, the opportunity for Nutshell to surpass Nokia and Motorola was coming.
… ….
(It seems that if I don't update today, the investment will fail, so I will update a small chapter first.)
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