The next morning, they sent Chen Qingqing off and went to Yunan TV Station again.
Today, they were mainly there to negotiate with the advertisers. According to the contract, Hanhai Film Company and Xiao Yunhai had 65% of the advertising revenue. Therefore, the TV station could not make the decision by itself. They could only invite the two to come over and sign the contract with all three parties to make it effective.
When they arrived at the TV station building, they found that it had been surrounded by reporters, and Zhang Heng, the deputy director of the TV station, was being interviewed by them in high spirits.
A young reporter on the periphery sighed, "This time, Yunan TV Station has made a beautiful turnaround. The ratings were less than 1% on weekdays, but now they have the first-round broadcasting rights of the legendary TV series. They are really lucky."
"Lucky? Hehe, how can it be so simple? " A middle-aged reporter wearing glasses next to him said, "I heard from Jibei TV Station that they had offered 4 million per episode when they were competing for the TV series, but in the end, they still failed to compete with Yunan TV Station. This means that the price they offered must be above 4 million. This is simply a big gamble, and they are really cutting off all means of retreat. Now that the ratings have reached 10%, they have won the gamble. "
"Yes, last night, the TV series' Step by Step 'had just finished broadcasting, and Yunan TV Station couldn't wait to post the good news of the ratings breaking 10% on their official website, which has attracted widespread attention in the business world. Last year's' Kangxi the Great 'made CCTV a lot of money, and this year, it's Yunan TV Station's turn. I arrived here at 7 o 'clock in the morning and quietly counted the number of companies who came to negotiate the advertising rights has reached more than 40. Yunan TV Station is going to be popular. It is estimated that the advertising fees alone are enough for them to eat for several years. "Another tabloid reporter said.
…
Looking at the scene in front of them, Xiao Yunhai and Zhao Wanqing looked at each other and quickly asked Li Bing to drive away, so as not to be besieged by the reporters.
Unfortunately, Xiao Yunhai, who was sitting in the passenger seat, had been spotted by a sharp-eyed reporter. The reporter shouted excitedly, "Yun Huang is coming, he is in that car."
Boom!
The reporter's words were like a bomb dropped in the crowd, causing all the reporters to run towards Xiao Yunhai. Only Zhang Heng, the deputy director, was left standing there, not knowing whether to laugh or cry, shaking his head and sighing.
Xiao Yunhai had no choice but to laugh bitterly and get out of the car with Zhao Wanqing. Then, in an instant, they were surrounded by reporters so tightly that not even a drop of water could leak out. Camera flashes madly lit up in front of their eyes, and various types of microphones were passed to their mouths one after another.
"Madam Zhao, how do you feel about the ratings of your first starring role being over 10%?"
Zhao Wanqing smiled and said, "Of course I'm very happy. To be able to achieve such a result, it has already far exceeded my expectations. For this, I would like to thank my friends who like 'Step by Step' and thank them for recognizing this show. "
"Mr. Xiao, you are the scriptwriter of 'Step by Step.' Are you surprised by the results of this movie?"
"No. From the moment I started to think about this show, I've always set it at 10%. I just didn't expect it to reach this goal so quickly. "
"Madam Zhao, what do you think of the male lead, Xiao Yunhai?"
Zhao Wanqing said, "Overflowing with talent, full of wisdom."
"Mr. Xiao, what do you think of Madam Zhao?"
Xiao Yunhai said, "Gentle, beautiful, elegant, and intelligent."
"Then is it possible for you two to be together, I mean in reality?"
Xiao Yunhai laughed and pointed at the reporter. "I knew you would ask this. Sigh, I want to, but our Madam Zhao won't give me a chance. "
… … ….
After answering several questions in a row, the two squeezed out of the crowd with the help of Zhang Heng and a few security guards and entered the TV station building.
Zhang Heng happily said to the two as he walked, "This morning, we have a total of 53 business representatives, and the scale is not small. Therefore, we plan to set a base price, and then use a closed bid to select ten companies. If there is still advertising time left, we can continue to add more. What do you think? "
Xiao Yunhai said, "Of course, but what is the base price you set?"
"20,000 per second."
Hearing this, Zhao Wanqing frowned slightly and said, "Director Zhang, I think this price is a bit low. Last year, the advertising price of 'Kangxi the Great' reached 50,000 per second. As a legendary TV series, even if it can't be the same, it shouldn't be too far behind. "
"How much does Madam Zhao think is appropriate?"
In fact, Zhang Heng also felt that 20,000 was a bit low.
Maybe it was because the ratings of Yunan TV Station had been low for a long time, the senior management of the TV Station did not have an accurate understanding of "Step by Step". They were afraid that the price was too high and would scare away the investors. Therefore, they discussed and finally decided on such a price.
Zhao Wanqing stretched out three fingers and said, "30,000 per second."
Xiao Yunhai nodded and said, "I think so too."
"Alright, I will pass on your opinions to Director Liu. By the way, do you want to meet them? "
Xiao Yunhai waved his hand and said, "Forget it. We will just rest somewhere else. It's better for you to host the bidding. "
Zhang Heng nodded and said, "Okay. I will bring you to a lounge. There is a TV in it, and you can see the situation. "
"That's great." Xiao Yunhai said.
Soon, the two were brought to the lounge. They turned on the TV, and sure enough, it was a big venue. More than 50 people were sitting there and whispering. On the stage, Liu Qingshan and other senior management of the TV station were sitting.
After a while, Zhang Heng walked in and sat next to Liu Qingshan. He said a few words to him, and Liu Qingshan nodded, indicating that he understood.
Xiao Yunhai guessed that he should be talking about the base price.
Sure enough, Liu Qingshan said to dozens of advertising representatives, "Ladies and gentlemen, I am very happy to have you here at Yunan TV Station. Last night, during the prime time of our station, a TV series called 'Step by Step' was broadcasted. The highest rating reached 11%, and the average rating was about 6%. It is absolutely a legendary TV series. More importantly, only two episodes were broadcasted. There are still 48 episodes to go. No one can say what kind of results it will achieve in the future. Even if it's 20%, it's not impossible. "
In the audience, a middle-aged man in his forties suddenly said, "Director Liu, we are all advertising representatives. You don't have to advertise 'Step by Step' in front of us. To be honest, if it weren't for the influence of this TV series, we wouldn't be here. I think we shouldn't waste time. Let's go straight to the main course. "
The other businessmen in the audience nodded.
Liu Qingshan laughed and said, "Well, since everyone is so anxious, I won't waste time here. Later, we will give each of you a bid document. You can write the name of the company, the advertising time, and the acceptable price according to your own situation. We will judge it. Whoever offers the highest base price will be given the precious advertising time. However, we also have a base price, which is no less than 30,000 yuan per second. "
"Wow, 30,000 yuan per second. So expensive."
"What's so expensive about it? Last year's' Kangxi the Great Emperor 'cost 50,000 yuan per second. "
"Can these two TV series be compared? 'Kangxi the Great Emperor' was played by a group of award-winning actors and actresses, while the main actors of 'Step by Step' were a group of young people. There is no comparison between the two. "
"What you're saying doesn't make sense. For our advertising, you don't care who played it, as long as there is an audience watching it. "
"That's true."
Seeing that the crowd quickly calmed down after discussing for a while, Liu Qingshan was slightly relieved. He was really afraid that this group of people would be scared away by the price of 30,000 yuan per second.
"Everyone, the staff has arrived. Please begin."
After the group of businessmen got the pen and paper, some took out their mobile phones to call for instructions, while some went to a corner and secretly wrote down their base price without others' knowledge.
Half an hour later, all the businessmen had finished writing.
Liu Qingshan said, "Please don't be impatient. We will inform you the result as soon as possible."
A few minutes later, Xiao Yunhai and Zhao Wanqing came to a small conference room under Zhang Heng's lead.
At this time, several staff members of the TV station were nervously calculating.
Seeing Xiao Yunhai and Zhang Heng, Liu Qingshan smiled and said, "The two of you are really bold. At 30,000 yuan per second, no businessman withdrew from the bidding. "
Xiao Yunhai said with a smile: "Twenty thousand, thirty thousand are all insignificant matters. Even if our base price is 10,000 yuan per second, they will never dare to bid such a price. "
Liu Qingshan nodded and said, "That's right. They know the value of a legendary TV series better than we do. Hehe, no matter what, we, Yunan TV Station, have benefited from you this time. "
Indeed, if the price of 30,000 yuan per second was calculated, a ten-minute episode would cost 18 million yuan. There were 50 episodes of Step by Step, which would be 900 million yuan.
According to the contract, Yunan TV Station would get 35% of the total, which was 310 million yuan. For Yunan TV Station, it was definitely a profitable deal with a small capital.
Xiao Yunhai smiled and said, "Director Liu, you are too polite. This is a typical win-win situation. No one benefits from the other."
Liu Qingshan laughed and said, "Mr. Xiao said it well. It's a win-win situation."
Ten minutes later, the bidding price of the advertisers was calculated. Basically, the top 20 advertisers did not bid less than 40,000 yuan. Some even asked for their advertisements to be broadcast three times a night.
Xiao Yunhai was secretly tongue-tied, "These people are too rich."
The selection of the winning advertisements was naturally very simple. They were directly arranged in order from the highest to the lowest.
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