While they were talking, the price had increased from 5 billion US dollars to 14 billion US dollars. Originally, the increase should not be less than 100 million US dollars, but everyone was increasing by 500 million US dollars, making the price shoot up like a rocket.
When it reached 18 billion US dollars, there were fewer people competing. It was mainly between NNC and NBC in the United States, Mitsubishi TV in Japan, WAB TV in South Korea, and CCTV in Hua Xia. The other TV stations either did not have the ability or the signal did not cover Asia, so they could only watch them compete.
"18.5 billion"
"19 billion"
"20 billion" …
Seeing that the increase in price seemed to slow down, Xiao Yunhai raised his sign and said, "23 billion US dollars."
His voice was not loud, but it shocked the entire scene.
23 billion US dollars was the price of the broadcasting rights of the World Cup. It was the highest. Its advertising profits in Asia were only this much, and it might not even exceed it. This was also the reason why everyone's increase in price slowed down.
"Mr. Xiao is really extraordinary. Now it's 23 billion US dollars. Is there anyone who wants to bid higher? You know, the World Cup brings not only advertising money to a TV station, but also huge influence. Is there anyone who wants to bid higher than Mr. Xiao? "
"23 billion going once, 23 billion going twice, 23 billion going …"
"23.1 billion."
A voice that Xiao Yunhai found very familiar sounded in the auction venue.
Looking at the source of the voice, he saw that the bidder was his old enemy, David Steer.
"IMD's signal doesn't cover all of Asia."
"That's right. They only set up a branch in Hua Xia, and the TV networks in other countries are still under construction. I guess Steer is just bidding to annoy Mr. Xiao. "
"Haha, two of the world's top ten billionaires have become irreconcilable enemies. Things will probably be very exciting in the future."
Everyone was whispering to each other.
Xiao Yunhai smiled and said, "Mr. David Steer, you must take it easy. If you film the World Cup but have no place to broadcast it, that will be big trouble."
David Steer said tit for tat, "Mr. Xiao doesn't need to worry about this. We naturally have broadcast channels."
Xiao Yunhai said, "Other than television stations, it's nothing more than online videos. I heard that your Strel Video website has been set up. Are you trying to make a name for yourself through the World Cup? Hehe, this is not a bad idea. However, aren't you afraid that hundreds of millions of Asian fans can only spend money to watch the live broadcast online? "
David Steer said expressionlessly, "Mr. Xiao doesn't need to worry about that."
Xiao Yunhai nodded and raised the sign again. "24 billion USD."
"24.1 billion."
David Stehr didn't even think before adding 100 million.
"25 billion!"
"25.1 billion."
"26 billion."
"26.1 billion."
Every time Xiao Yunhai made a bid, David Steer would raise it by 100 million, as though he was throwing a fit.
The other TV stations had already given up. Using 26 billion to buy the broadcasting rights of the World Cup was no different from throwing money into the water. Therefore, everyone was happy to sit on the mountain and watch the tigers fight.
"30 billion!"
"30.1 billion."
Seeing that the price had reached his bottom line, Xiao Yunhai made a prompt decision to give up increasing the price. He clapped and laughed. "There's a saying in Hua Xia that a gentleman doesn't take what others like. Since Mr. Steer is so persistent about the World Cup, then I'll fulfill your wish. I just want to tell you that water can carry a boat, but it can also capsize it. If you really intend to pay to broadcast the World Cup online, then I can guarantee that your Steer Video website will be boycotted by all the viewers. Hehe, don't play with fire. "
In fact, David Steer did have such a plan.
His video website could be set up together with the music website and the business website in a few days. If he could broadcast the World Cup on the video website, then it would not only be advertising fees, but also broadcasting fees. At that time, his Strel Video website would become a hit.
"Mr. Xiao, without the World Cup, it won't be easy for your Yunqing TV station to expand its influence."
Xiao Yunhai laughed and said, "I started out as a TV drama. The ratings of 'Langya List' exceeded 50%. If it really doesn't work, I'll go back to my old business and film a TV drama that's popular in Asia. "
David Steer snorted and sneered. "You're too confident. No one can win forever."
Xiao Yunhai said, "That's not necessarily true. At least, I haven't failed once. "
The host heard their conversation and interrupted at the right time. "Mr. Xiao, Mr. Steer has already bid 30.1 billion. Do you still want to increase the price?"
Xiao Yunhai shook his head and said, "I've already said that I'll give it to Mr. Steer."
The host asked, "Is there anyone else who has bid higher than Mr. Steer?"
Seeing that the scene was silent, the host shouted, "30.1 billion going once, 30.1 billion going twice, 30.1 billion going thrice. Congratulations to Mr. David Steer for winning the broadcasting rights of the World Cup in Asia."
Amidst the applause, David Steer stood up with a smile on his face. He bowed slightly to everyone before sitting down again.
The host said, "The 30.1 billion price just now broke all the records before the World Cup. It can be seen that the Asian TV industry is indeed developing rapidly. I wonder if the South American region can break the record? Everyone, please get ready. The base price is also 5 billion USD. Each increase must not be less than 100 million. Now, the bidding begins. "
"8 billion."
"8.5 billion."
"9.5 billion."
.....
Below the stage, Zhao Wanqing asked softly, "Hubby, now that the broadcasting rights of the World Cup in Asia have been snatched by Steyr Networks, what do we do next?"
Xiao Yunhai said, "Then let's fight for North America and Europe with all our might. The advertising fees in Asia are far lower than in Europe and America. In terms of revenue, I'm afraid Steyr will lose a lot. Since Steyr Networks is so strong, let's give it to them. "
Christy said, "I'm worried that the TV stations in Europe and America will be harder to deal with."
Xiao Yunhai said, "Then let's spend more money. We're not short of money anyway."
Time flew. The broadcasting rights of the World Cup in South America and Oceania were won by two powerful TV stations at 23 billion USD and 16 billion USD respectively.
The host said, "Next up is North America. The base price is also 5 billion USD. Each increase must not be less than 100 million. Everyone can start bidding."
As soon as the host finished speaking, Xiao Yunhai raised his sign and shouted, "30 billion USD."
Hearing Xiao Yunhai's price, everyone was speechless.
Directly increasing the price to 30 billion, he was not treating money as money at all.
Before the host could speak, the person in charge of NNC TV raised his sign and said, "32 billion USD."
"35 billion USD." Xiao Yunhai didn't even think about it and added another 3 billion.
Since they had lost Asia, they could use North America to make up for it. After all, the advertising revenue here was much higher than in Asia.
"36 billion USD." The CEO of Time Warner, Bix, finally made his move.
"37 billion USD." Xiao Yunhai once again raised the price by 1 billion.
"38 billion USD." David Steer hesitated for a while, but in the end, he added another 1 billion USD.
His ideal target was Europe. IMD TV's ratings had never been high there. Compared to NNC, NBC, and the European TV stations, the difference was huge. If they had the broadcasting rights of the World Cup, they would be able to cultivate a large number of loyal viewers in a month. There was no doubt about the development of IMD TV.
"40 billion." Bix of Time Warner raised his sign again.
"41 billion USD." Xiao Yunhai did not feel nervous or excited at all. He raised his sign nonchalantly.
David Steer's face showed a hint of struggle, but in the end, he chose to give up. A little impatience spoiled great plans. He needed to gather funds to bid for the broadcasting rights in Europe.
After some consideration, Bix also gave up. Just like that, the broadcasting rights of the World Cup in North America were bought by Xiao Yunhai for 41 billion USD.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
