"Tell me the proportion of the box office quota in detail."
Ding Ning did not comment on Ouyang Yuntian's words. It might be difficult for others to get the license of the distribution company, but he was not one of these people.
Not to mention the terrifying connections in his hands, he himself was a figure who could directly reach the heavens. At most, he could thicken his skin and go to Zhongnanhai to deliver some spiritual wine and spiritual tea. If he could please the few big shots, he could get a permit with just a word.
What was more, he was actively responding to the call of the country and contributing to the promotion of Shenzhou culture. He did not believe that the big shots would not give him face under this banner.
As for money, that was even less of a problem. Not to mention the pile of treasures in Genghis Khan's mausoleum that he was thinking of ways to sell, he himself still had more than 20 billion yuan lying around.
Ouyang Yuntian deserved to be the talent strongly recommended by Bai Qing. Although he had no experience in making films and TV plays, he knew the way and knew it very well.
The first step of the production of a film and TV play was the script creation and shooting plan. The outline of the script had been determined before the project of the TV play was established. During this preparation period, the final version should be determined and the shooting script should be made, so that it could enter the intensive practical shooting stage.
The second step was to raise funds. Funds were the foundation of the operation of the crew. From the early preparation to the practical shooting stage and to the later publicity operation, the crew needed a large amount of funds to run for a long time. The early operating funds could be obtained through sponsorship and financing and sufficient guarantee.
The third step was to set up the shooting team. The main creative staff was the soul guide of the crew. Choosing the right and like-minded department directors would make the shooting of the TV play twice the result with half the effort. The main creative staff of the crew included the team members such as the producer, the director, and the producer, who played the role of the soul guide of the crew. In addition, the staff of the theater, such as art designers, cinematographers, sound recordists, and so on, were also the catalysts for the smooth completion of the film and TV play.
The fourth step was the selection of actors. To a certain extent, the selection of actors could determine the attention of the film and TV play when it was finally broadcast. The professional level of the actor's performance, appearance, and the number of fans played a vital role in the dissemination of the film and TV play.
The fifth step was the selection of filming equipment. Choosing high-quality filming equipment in the early stages of filming was the hardware foundation for the smooth progress of the film and TV series. After filming began, all the video data would be stored in the equipment, and it was the material foundation for the presentation of the film.
The sixth step was to survey the set. Since the filming of movies and TV series could be divided into two methods: outdoor shooting and in-studio shooting, the crew should make sufficient preparations in the early stage of preparation. They should make sufficient preparations in terms of the outdoor investigation and the construction of the in-studio to ensure that the filming could proceed smoothly. They should also compact the filming process to reduce production costs.
The seventh step was to finalize the actors' makeup and take stills. After confirming the actors and staff, they would finalize the makeup for each character to reserve enough costumes and props to change. Then, they would take stills and posters to publicize the work.
And this was only the project establishment stage of the film and TV series. After the above-mentioned preliminary preparations were completed, the entire crew entered the eighth intensive stage of actual filming, which was also the main stage of the film and TV series production.
The filming mainly included three aspects: outdoor shooting, in-studio shooting, and 3D production. They were the most direct embodiment of the finished film. During the filming, the post-production staff would simultaneously bring the film and TV materials for preliminary editing, so as to reduce the workload.
The ninth step was video editing. After the synchronized rough editing of the video during the filming period, the post-production team would fine-edit the rough cut after the filming was completed, so as to compact the plot and reach the level of the broadcast of the film and TV series.
The tenth step was audio editing. Due to the noisy sound of the filming scene, most crew did not use the method of on-site recording to collect audio. Instead, they would wait for the video to be fine-edited according to the content of the video, so as to ensure the accuracy and authenticity of the sound. To ensure that the dubbing was authentic and immersive, the crew usually used the original actors for dubbing. Some of the crew also chose professional dubbing actors to improve their professionalism.
In addition to video dubbing, the soundtrack of the film and TV series was also one of the cultural characteristics. An excellent soundtrack that was suitable for the development of the plot would have a positive impact on the broadcast, and it was more likely to trigger a new craze of music.
After the post-production of the video and audio was fine-edited and combined, the film and TV series could be considered basically finished. The post-production team could then send the finished film back to the producer for review. After the crew put forward their suggestions, they would make further improvements and release the film as a whole.
Of course, this was only the general process of a film and TV series. There was a lot of complicated professional knowledge involved. For example, there was also a lot of attention to be paid to whether to use film or digital shooting.
Compared to digital cameras, the use of film was undoubtedly more primitive, which would make the filming more expensive. However, film cameras were still the choice that cameramen could not give up.
Digital high-definition movies were like using a more advanced high-resolution CCD sensor, which made the quality of the picture shot very fine. At present, it could reach 1920 * 1080, about two million pixels. However, no matter how good a CCD was, it could not compare to the resolution, color restoration, gray levels, contrast tolerance, and three-dimensional effect of professional film. This was why many cameramen did not give up on film cameras and camcorders, even though they knew that digital cameras were more cost-effective.
Also, during the filming process, the production of promotional videos was an essential process. Only when the advertising was in place and the exposure of the film and TV series was maintained, could it attract the public's attention and expectations, thereby increasing the ratings or box office. Therefore, the advertising cost of a film and TV series was often the biggest part of the investment.
For example, a film and TV series with an investment of 60 million yuan would often need about 30 million yuan for advertising and publicity alone, which could reach half or more of the total investment.
After the filming of a film and TV series was completed, it did not mean that it could be smoothly distributed and screened. After the production was completed, it had to be sent to the film and TV production authority, the State Administration of Radio, Film and Television, for review. Only after passing the review could they contact the distribution company and the cinema or cinema to screen it.
The reason why distribution was the most profitable part of the film and TV production company was because of the distribution of the box office.
If the box office of a movie was 100 yuan, for example, the state would directly deduct 3% as a special film fund, and then deduct 5.5% as tax. After deducting the unshakable 8.5%, there would be 91 and a half yuan left.
Almost half of the remaining 91 and a half yuan would be directly distributed to the cinema and cinema. After the distribution, the distribution company would also collect a distribution agency fee (distribution commission). At present, the industry rule was that 5% to 15% of the distributable income (gross income) of the box office was normal.
The box office profit that the production company could get = the total box office -3% film fund -5.5% tax -the cinema and cinema's share (38% to 43%) -distribution commission -remuneration of the director and the main artist -distribution cost paid on behalf (copy fee + publicity fee, etc.) -tax (all invoices have to pay tax).
Take a movie with a production cost of 5 million yuan as an example. If 5 million yuan was also used for the publicity, the total investment would be 10 million yuan. If they wanted to rely on the box office to recoup their capital, the box office must be at least 30 million yuan.
"Then what profit is there to speak of?"
Ding Ning was stunned. After a movie was filmed, it would be good if the production company could get 30% of the box office after layers of exploitation. What profit was there to speak of?
"Therefore, most of the production companies in our country are not willing to make movies. The risk is too great. If it is not good enough, they will lose everything. On the contrary, the TV series with a long cycle, low investment, and low risk are more popular."
Ouyang Yuntian said with emotion, "This is also one of the reasons why it is difficult for our Shenzhou to produce movies with international influence, and the high domestic box office is always occupied by imported films."
"That's not right. I remember that movies are not only box office income, but also income from other distribution channels, right?"
After all, Xiaoyao was a returnee. Although she was not an insider, she also knew something about this area. Hearing this, she asked suspiciously.
"Of course, there are other distribution channels of income, such as TV, audio and video, DVD, network broadcasting rights, overseas copyrights, and the profits brought by the peripheral products of the movie, etc. But the problem is that if the movie can't even get a box office, who will buy your movie copyright? As for the peripheral products of the movie …" Ouyang Yuntian said with a wry smile, "That is the benefit of Hollywood movies.
Ouyang Yuntian smiled bitterly and said, "That's a benefit that only Hollywood movies have. For example, the Transformers series can revitalize the Transformers -themed posters, posters, dolls, themed downloads, themed goods, masks, digital products, electronic products, and a series of other peripheral industries. In our country, firstly, there are no outstanding movies that can drive the movie peripheral industry to appear. Secondly, the consumption concept of the domestic audience and the foreign audience is completely different. Most of the audiences in our country watch movies for leisure and entertainment. Even if the movie peripheral products are developed, very few people will care about it, let alone treat the movie peripheral products as a huge profit point like Hollywood."
Xiaoyao showed a thoughtful look. "I heard that the proportion of the box office in Hollywood is very different from that in our country, isn't it?"
"In Hollywood, there are three sharing modes to choose from. The first one is a fixed proportion like that of Shenzhou; the second one is that the cinema will pay a fee to the producer to buy out the film, and then all the box office of the film will belong to the cinema; the third one is the most popular sharing mode in Hollywood, that is, the step-by-step sharing."
Ouyang Yuntian explained, "If the box office of a movie is high, the proportion of the profit of the film company is often higher than that of the cinema. For example, for a movie with a box office of 300 million US dollars, the film company can even get up to 60% of the income. But for some films with poor box office results, the cinema also has to protect its own income. For example, for a movie with a box office of only 10 million US dollars, the film company can only take 45% of the income. In general, the proportion of the box office of a local film in the United States is about 40-55%."
Ding Ning suddenly nodded and said, "The box office sharing in foreign countries is much more flexible than that in our country."
"That can't be helped. Now the sharing mode in our country has been calculated. Before 1995, for every 100 yuan in the box office, 5 yuan should be paid to the National Film Development Special Fund and 3.3 yuan of business tax, and the rest was divided by the producer and the cinema according to the proportion of 35% and 65%. Until 2006, when the producer's right to speak gradually increased and began to renegotiate the rules of box office sharing with the cinema, the producer's share of the box office was raised to 42%."
Ouyang Yuntian spoke with fervor and assurance as if he was familiar with his family's treasures. "In 2011, in order to vigorously promote the development of the film and television industry, the relevant departments issued a document stipulating that in principle, the producer's share should not be lower than 43%; the cinema's share should not be higher than 50%, so as to give the producer a way out."
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