If they just sold these three bottles of New Moon Wine, they would only earn 30,000 gold coins. But compared to the actual value, the gimmick of New Moon Wine was more important.
After all, this was a rare wine from the Elven race. Most nobles could not even buy it with money!
Its true value was that it was rare!
Tang En's method was very simple. It was to maximize the attractiveness of New Moon Wine to the nobles. One bottle would be sold at the auction to increase the reputation of the Chamber of Commerce, another bottle would be sold to win over the nobles and enter their circle. The third bottle would be placed in the shop as a long-term attraction that could continuously bring in customers.
This simple method made use of the nobles' psychology to the extreme. What else could Fiona say other than admiration and worship?
"But what if the nobles or even the City Lord of Bein insist on buying it?"
Fiona raised another sharp question.
Tang En rolled his eyes at her, "I said we can't sell it casually. I didn't say we can't sell it."
"But we only have three bottles …"
"Who said we only have three bottles?"
Twain flipped his hand and put a dozen bottles of New Moon Wine on the table with a bang. Fiona's eyes widened in an instant and she was speechless.
"Tell them that our shop will sell a bottle of New Moon Wine every month. The main way to sell it is through auction. We will invite all the nobles of Bein to participate in the auction. The highest bidder will get it."
Tang En smiled sinisterly, "I believe that providing a bottle of New Moon Wine every month will be enough to make our Datang Chamber of Commerce famous in Bein."
"Definitely enough!"
Fiona said decisively, "Until now, there has never been a Chamber of Commerce that has the ability to provide New Moon Wine! This New Moon Wine will allow us to develop steadily in Bein City for at least a year. After a year, even if we can't continue to provide New Moon Wine, we will have gained a firm foothold. "
At this moment, Tang En said, "In addition to gaining a firm foothold, I have an important task for the Chamber of Commerce."
"Please speak."
"People. Our Ellington Empire needs a large number of people, or in other words, labor. Of course, it'll be even better if we can attract mages, warriors, and other Heaven's Revelations."
Tang En had drawn a huge and magnificent future development plan for Fiona. However, if this plan was to become a reality, it would require a lot of manpower and material resources.
"While the Chamber of Commerce is developing in Bein, we must publicize Ellington's situation and attract those low-level personnel to gather in Ellington. Only with enough labor can our development speed up."
"I understand."
Tang En sighed. The manpower available to Ellington was still too little. Otherwise, many things could be developed at the same time. However, he had no choice but to slow down and do things one by one.
At this moment, he suddenly thought of something and asked, "By the way, have they prepared the flyers?"
In this world without television or internet, Tang En couldn't think of any other way to publicize the opening of a new store other than distributing flyers.
Fiona was stunned. "Flyers? What's that? "
Tang En was in despair. "Are you serious?"
"My Lord, are you joking with me? To be honest, it's not funny at all. "
Well, in a world without electronic media, there wasn't even any print media. How simple was the life of the commoners in this world?!
Tang En frowned and said, "Let Hilton and Thomas get ready today. We'll set off tomorrow. I'll prepare something for them."
After taking note of Tang En's order, Fiona immediately left with New Moon Wine. She believed that Hilton and Thomas could handle this matter beautifully.
After watching Fiona leave, Tang En immediately went back to his room.
If he wanted to mass produce flyers, he first had to solve two problems. One was a large amount of cheap and durable paper, and the other was a printing machine.
The printing machine involved the problem of ink. Well, let's not talk about color printing for now. The problem of black and white printing ink was easy to solve. However, how to obtain a large amount of high-quality and inexpensive paper was still a big problem.
"Time is tight. I can only make do with it for now."
The paper in Prandal was now made from the leaves of plants. The cost was very high, so most people still used animal skin paper. Only the nobles could afford white paper.
However, what Tang En had to do now was to get the printing machine out.
The principle of the printing machine was actually not difficult. The difficult part was the controllable programming chip. However, Tang En did not need to implement such complicated functions. Therefore, the simplest movable type printing could meet his requirements.
Coincidentally, the Loen language and Chinese characters used in Prandal were similar. They were both ideograms and not phonetic. Therefore, he only needed to sort out the commonly used characters and quickly implement the printing function.
Then, he used magic to implement automatic paper feeding, automatic cutting, and automatic printing functions. A printing machine was barely formed.
After Tang En pondered for a few hours, a printing machine similar to a large printer was produced. It looked extremely ugly, but after trying it out, he was very satisfied.
This was because this thing could already be used. As an amateur transmigrator without professional knowledge, he was already very proud to be able to achieve this level.
After confirming that the printing machine could be used, the first thing Tang En did was to make a simple black and white flyer template. Although he did not understand advertising, nor did he learn art design, he had seen pigs run even if he had never eaten pork. After being bombarded by advertisements for a long time in his previous life, he could come up with a wonderful idea by simply using his brain.
"Have one after your meal. Your breath will be fresher and last longer. Please look for the Datang Chamber of Commerce mint candy!"
"Try the mint candy on a hot summer day! Let the cool feeling go straight to the bottom of your heart! Mint candy is still the best from the Datang Chamber of Commerce! "
"Are you still worried about the dirty clothes from your children's play? Are you still worried about the oil stains on your clothes? Try the new product, soap. It has special effects to remove the stains and remove all the oil stains! Made in Tang, it must be the best! "
"A good helper for housewives. A new 'clean' world for a better life! Let soap be your intimate companion. Datang Chamber of Commerce. "
When he was designing these advertising slogans, Tang En's face was filled with a joyful smile. When he thought of how this pure world, which had not yet been polluted by advertisements, was about to experience the brainwashing power of advertisements through his actions, he couldn't help but rejoice in others' misfortune.
That's right, he was so evil.
After designing the advertising slogans, Tang En tried a few layouts. When he finalized the final draft, the price of the product and the logo of the Datang Chamber of Commerce were added to the advertising flyer.
In order to make the logo as exquisite as possible, he specially took out a small piece of dragon steel and carefully processed it into the prototype of the logo.
Thus, when Fiona was called in by Tang En again, she saw the room full of paper and the strange device.
"Oh my god! My Lord! You are really too wasteful! "
Fiona's heart was beating so fast that it was about to die. Even if he was a noble, wasting paper like this was worthy of condemnation. This piece of paper was worth ten silver coins!
"Condemn me later. Take a look at this."
Tang En smiled and handed the flyer to Fiona. Fiona glanced at it. Although she felt that the content on it was quite interesting, but …
Fiona was puzzled. "What is this for?"
"Flyers to advertise the new store."
Tang En explained, "If there is no publicity for the opening of a new store and we just wait for customers to come to us, it will take too long. So, we have to take the initiative."
"Take the initiative?"
"These are the flyers."
Tang En said with a smile, "I printed more than three thousand flyers. In fact, if it weren't for the lack of paper in the Lord's Mansion, I would have printed more than ten thousand flyers. When the time comes, I will let them distribute flyers to pedestrians on every street in the mountain town of Bein. When the day of the store's opening —"
"Wait, wait, wait!"
Fiona suddenly stopped Tang En and widened her eyes. "You said that you used up all the paper in the Lord's Mansion!?"
"Yes, but —"
Fiona's eyes widened even more. She pressed on Tang En with an aggressive aura. "You also said that you want to give out these papers, which are the flyers you mentioned, for free!?"
"Yes, this is —"
"My Lord!"
Fiona looked like she was about to collapse. Her aura instantly dissipated. "What do you want to do … Please don't be a prodigal, okay? A piece of paper is worth ten silver coins! Three thousand pieces is three hundred gold coins! You actually want to give it away directly!? "
Tang En scratched his head. It was difficult to understand Fiona's thoughts.
He had just taken out the New Moon Wine that was worth more than a hundred thousand gold coins a few hours ago. Now, she was actually so annoyed because of a mere three hundred gold coins.
Could it be that this was the common problem of housekeepers?
"Of course, we will give it away directly!"
Tang En said righteously. "If we don't give it away, how will they know how good our shop is?"
"But we have to sell at least four hundred pieces of mint soap or four thousand pieces of ordinary soap to earn back the investment of three hundred gold coins!"
"I know, but this is a long-term business."
Tang En pressed on Fiona's shoulder and stared at her beautiful big eyes. He said calmly, "Fiona, you should already understand the value of a brand. Now, what we need to do is to establish the brand value of the Datang Chamber of Commerce. Now, our products have no competitors, but do you believe it? Once our products become well-known, someone will soon discover the trick and imitate a similar product to compete with us. "
"That's impossible!"
Fiona was a little embarrassed by Tang En's stare, and her emotions were not as agitated as before. "These are all things that you, my Lord, have painstakingly invented. How could they be so easily deciphered …"
Tang En sighed. "What's difficult is the complete innovation, not the imitation …"
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