Once upon a time, the telecommunications operators on Earth relied on selling mobile phones to make money.
A mobile phone cost tens of thousands of dollars. At that time, only the big bosses could afford it. It was a symbol of status and wealth.
However, how much profit could there be from selling a mobile phone?
At that time, how many people would have thought that with the great increase in production capacity and the advent of the smartphone era, mobile phones would be cheap enough for everyone? Even beggars who picked up garbage could own a mobile phone?
The rapid popularization of mobile phones was beyond everyone's expectations. A large number of mobile phone companies rose from the ground. The improvement in technology and the rapid decline in price greatly reduced the profits from selling mobile phones. Under such circumstances, who was the happiest? Who was the most profitable?
It was the telecommunications operators.
After the geometric increase in the number of mobile phones, who would have thought that with such a huge base, the ten cents per minute communication fee would become such an enviable income?
Moreover, it was easy money.
Fiona was very smart. Although she did not understand the existence of the communication fee, she had guessed something from Tang En's mention of topping up. Tang En must be using the method of mass distribution to kidnap those users!
As long as this thing was sold, there was no need to be afraid that they would not use it. As long as they used it, they would definitely not be able to leave the magical mobile phone. They would definitely keep topping it up …
This was a never-ending gold mine!
After figuring it out, Fiona's eyes were practically shining.
This kind of business method was unheard of. She must remember it and carefully explore the mysteries behind it!
Generally speaking, the business model of the service industry was more complicated than the business model of the manufacturing and retail industries. For the current Prandal, the business model here was still the oldest and most basic business model, which was the "store model". To be specific, it was to open a store in a place with potential consumer groups and display their products or services.
Now, with the progress of the times, the business model was becoming more and more sophisticated.
The "bait and hook" model, also known as the "razor and blade" model, or the "tie-in" model, appeared on Earth in the early 20th century.
In this model, the basic product was sold at a very low price and was usually in a state of loss. The related consumables or services were very expensive. For example, razors (bait) and blades (hook), printers (bait) and ink cartridges (hook), cameras (bait) and photos (hook), and so on.
Mobile phone (bait) and call time (hook) were, of course, typical examples.
However, this business case was a little more special. It also integrated the idea that users were supreme on the Internet. If you had users, you would have everything. As long as you blocked the users' G-spot, the users would take the initiative to send money to you.
The Magical Hand, which was selling at a low price, would rapidly expand and occupy this empty market. The free call time provided in advance would give people enough time to weave a huge network of contacts. Once people got used to using this network to contact others, this network would become more and more sticky, and they would become more and more inseparable from it. In the end, they would all become captives of this big network, continuously contributing gold coins to the Datang Chamber of Commerce.
This was a bottomless pit, and the scariest thing was that even if people knew it was a trap in the future, they would still jump into it.
Because its function and status were irreplaceable.
This was the most important factor to ensure the success of this business model.
"The price of the Magical Hand will be decided in three days, but no matter how high the cost is, the current price in my heart is not more than 20 gold coins. It would be best to lower it to around 10 gold coins."
On average, 10 gold coins was about the monthly income of a person in the Irus Empire. Using a month's income to buy an irreplaceable long-range communicator was definitely worth it. Moreover, this was only an average. In Ellington, the monthly income per person had already exceeded 100 gold coins, and with the bonus, it would be even higher. Even in Alinx, the monthly income of a person could reach 30 gold coins or more. This price was definitely not high.
Therefore, the price of the Magical Hand between 10 and 20 gold coins was the most suitable price for marketing, and also guaranteed to recover the cost.
Fiona sighed. "But it's a pity that such an epoch-making product is sold so cheaply."
"Who told you that it has to be cheap?"
Tang En smiled sinisterly. "Don't forget, what the rich like the most is to be special! It's differentiation! "
"Just like the Magical Air Conditioner!"
Fiona clapped her hands. She immediately understood that Tang En was planning to scam people again!
He had done that before with the Magical Air Conditioner. Its functions were clearly similar, but he had forcefully created so many versions to differentiate between the user groups. In the end, it was still quite popular. It was clear that it was indeed a successful commercial model.
"That's right, your reaction is very fast."
Tang En gave Fiona a thumbs up. "For ordinary people, the Magical Hand Phone's communication function is enough, so it's fine to use the lowest standard. But for nobles, especially those with status, wealth, and background, it's obviously not that simple."
"First of all, the materials have to be high-grade magical metals, right? Magical iron? Adamantine? No, no, no, they're too common. At least use mithril! For those who like to show off, we provide a tycoon gold version, made with a whole piece of Auguin! "
"Auguin?"
Fiona's mouth was wide open. "Isn't that too exaggerated? We don't have that many Auguin. Would we be so extravagant as to make a Magical Hand Phone? "
"Bang!"
Tang En slapped out a big shiny piece of Auguin, full of the aura of a tycoon. "I have enough Auguin here!"
"But it can't be used by the entire market …"
"You don't have to worry about that. There's no way this can be mass produced. The materials used are so cool, so the price has to be set apart from the low-end commoner machines. The Mithril version starts at 99,999 gold coins, while the Arcanite version starts at 199,999 gold coins. There's only one word that stands out: expensive! Not only is it so expensive that they can't afford it, but it also has to be sold in limited quantities to show that they have a special status. It's to whet their appetites and make them envious! "
"Why is that? Of course, it's to let the consumers see our logo … Ah pui, it's our emblem. It's a strategic layout that they can only kneel and lick! The most important thing is to let our emblem become a synonym for classiness and let those users become our fanatical followers! "
"Then, we can release an enhanced version, a professional version, or an upgraded version of our product every now and then. It doesn't matter if there are any changes in the function. What's important is that there must be obvious changes in the appearance. We have to let them feel different from others. We have to let the users who have the new generation of Magical Hand Phones feel proud and let the users who have the old models feel ashamed. We have to let them take the initiative to change our product. That's another huge amount of income!"
"Also, we can't release all the functions of the Magical Hand Phones at once. For example, we can directly provide video calls now, but we just don't provide it directly. We'll leave it for now and slowly upgrade it in the future. You want to use this function now? Then go and buy a limited edition phone! … What's a video call? It means that two people can talk face to face even if they are far away. "
"Of course, the appearance will still be designed by Ai Lili. When the time comes, we can continue to use the gimmick of the Elven beauty's design to promote …"
"We also have to let the customers realize that it's their honor to be able to use our product. We have to subtly influence their thinking and let them kneel and lick our … Ah pui, it's to chase after us …"
Tang En, whose saliva was flying everywhere, gave Fiona a live modern business training lesson. The stunned girl opened the door to a new world and discovered a whole new world.
Although she felt that a lot of what Twain said was ridiculous and exaggerated, after she came back to her senses and thought about it carefully, Fiona could not help but be astonished to find that if she followed his train of thought, it would really work!
Not only would it work, but it would also become extremely popular!
This kind of business promotion model simply exploited the weakness in human nature and did not give people a way out!
Why did His Majesty have such a thorough grasp of human nature?
The girl could not help but be terrified. "Your Majesty, you're not a demon from the Abyss of Purgatory, are you?"
"Demon? Hahahaha, how could I be a demon? "
Tang En could not help but laugh. "Demons are not even worthy of carrying my shoes."
Fiona breathed a sigh of relief. After thinking about it carefully, she realized that although Tang En Majesty did things in a unique way most of the time, what he did was ultimately to make his subordinates stronger and more comfortable.
He had never done anything to hurt his own people.
He was a good man.
"I've noted down everything you said. Do you have any other orders?"
Tang En smiled and shook his head. "Not for the time being. Wait for the results in three days. I think we can do something big by then."
Fiona immediately got up. "Well, then I'll first set up the Tang Mobile Communication System. In the next few days, I'll take the opportunity to buy shops in various cities, as well as recruit and train personnel and other preparatory work."
"I'll leave it to you."
As soon as Fiona left, Angus hurried over and shouted to Tang En with a surprised expression, "Lord Tang En, good news! I've completely figured out the secret of the Scepter of the King! "
Tang En was overjoyed. "Really!? That means it can be fixed? "
"Yes, if all the conditions are met, it can indeed be fixed!"
Angus excitedly spread out a scroll. "This scroll was found in Hohnheim's library. It was left behind by Master Hohnheim. If it weren't for Edward's bloodline verification, we wouldn't have been able to open this scroll. It records the detailed process of Master Hohnheim's design and production of the Scepter of the King, including the materials used and so on."
Then Angus quickly slid back and pointed at a picture on the scroll. "If I'm not wrong, the totem on this picture is the pattern on the Scepter of the King. According to Hohnheim's records, it's actually something like a spatial coordinate. But we know too little about totems. We need the help of the Orc Shamans!"
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