"Then should we lower the price too?" The Tuantuan frowned slightly.
"Brother, I don't think lowering the price is a good idea. We didn't set a high price in the beginning. We asked the auntie at the relay station and Auntie Yuxin before we came to this conclusion. It's a price that everyone can accept."
"If we lower our price because other children set a lower price, then what if other children continue to lower their price? Won't we be in a passive position and have no choice but to lower our price as well?"
Lele felt that his sister's words made sense. "Tuantuan, you're right. But if we don't lower our price, then other people will definitely choose a cheaper errand service. Won't we be unable to receive orders then?"
The Tuantuan didn't say anything else. It seemed that there was nothing they could do about this.
This was the first time the two children had encountered a major crisis since they started their business.
In the end, the Tuantuan decided to consult their parents to see if they had any good ideas.
Su Chen and Yan Bingxue were both in the owners' group chat. They had already discovered this problem during the day.
However, this was something that both of them had expected.
The Tuantuan and Lele had first proposed an errand service last week. Within two days, they had earned more than a thousand yuan. Once such a profitable business became popular, other competitors would quickly enter the industry.
In addition, there were many children in the community. Parents were also happy to see this happen. Therefore, Su Chen and Yan Bingxue had already expected that other children would be willing to run errands.
Faced with the confusion of his son and daughter, Yan Bingxue asked, "Tuantuan, once competitors appear in the market, the best way to deal with them is to show them your unique advantages."
"Tuantuan and Lele, what do you think is your biggest advantage?"
Seeing that the two children were deep in thought, Yan Bingxue continued, "Mom thinks that what the Tuantuan said just now is very correct. In this situation, if you two lower your price to gain an advantage, you will only put yourself in a passive position. A good manager will never lower his price to gain market share."
"Therefore, the two of you have to think about it carefully. Apart from the price, what is your biggest advantage over all the competitors?"
The Tuantuan and Lele began to seriously consider this question.
The Tuantuan took the lead and said, "Mom, I think our advantage is that we are cute."
After the little boy finished speaking, he couldn't help but blush.
He seemed to feel a little embarrassed by such a praise.
Yan Bingxue smiled and said seriously, "This is also one of your advantages. Did you notice? Last week, the customers who received your service posted good comments in the owners' group chat. Many of them said that the two of you are very cute. This proves that your appearance and service attitude are very satisfactory. This is also your advantage. However, this is not enough. Think about it again."
Lele thought seriously for a while and said, "Mom, I think our small car is an advantage. Today, when we went to the courier station to pick up the packages, we found that the other children were carrying a big bag and carrying all the packages on their bodies. There were also children who rode bicycles. However, once there were too many packages, they couldn't carry them all and could only send them in batches. However, my sister and my car can carry a lot of packages at one time. The same package can be delivered in one batch, so I think this is our advantage."
Yan Bingxue nodded. "That's right. The two of you are more prepared than the other children. Moreover, with last week's experience, your delivery is obviously more considerate than the other children's. This is also the reason why there are so many competitors today, but still many people are willing to choose you."
"However, this is also not enough because the other children will soon discover their own problems. When that time comes, they will also use toy cars to deliver their packages or choose other methods. When that time comes, the transportation method will no longer be your unique advantage."
"You have to remember that if you want to have the upper hand in a competitive relationship, you have to play to your unique advantage. This is something that others can't do. Only in this way can you attract more target customers." Su Chen reminded them from the side.
With their father's reminder, the Tuantuan and Lele fell into a new round of contemplation.
They were summing up what advantages they had that other children couldn't achieve in the past three days of running errands.
In the end, the two children summed up a few points and wrote them down in a small notebook. After that, they went to discuss it with their parents.
"Dad, Mom, my brother and I have just discussed it. We think that our advantage is that we are the first to discover the running errands. Moreover, we were the first to advertise in the group. Last week, there were no other children doing the running errands with us. At that time, we received a lot of guts and met a lot of customers. This week, most of these customers chose us."
Seeing that the two children understood this point, Su Chen nodded with satisfaction. "That's right. Tuantuan, Lele, this is your biggest advantage now because you are the first to leave an impression on everyone. What you need to do now is to play to your advantage and work hard to create a brand impression for everyone. This way, you can distinguish yourself from the other runners and make more customers choose you."
After hearing their parents' analysis, the Tuantuan and Lele were immediately enlightened. The two children worked hard the whole day, but they still didn't feel tired at night. They worked hard to think of ways to improve their running errands' brand.
Regarding the management of a brand, the Tuantuan learned a lot in her own interest class. She felt that the billboard her father made for her was one of them.
In addition, that night, the Tuantuan and Lele also discussed other ways. For example, they reached an agreement with the courier station to put up a billboard. Previously, the courier station had their WeChat QR code. Now that they put up a promotional billboard, more people would know about their running errands.
In addition, the Tuantuan and Lele were inspired by the milk tea shop. On the basis of not reducing the price, they proposed a discount system. That was, if there were more than five deliveries, they could get one free of charge for every five deliveries. However, the prerequisite was that they had to become members. They needed to register their information and add the Tuantuan and Lele's WeChat.
In this way, they could better understand their customers. In terms of service, the Tuantuan and Lele also proposed a smiling service. Every time they delivered a delivery or takeout, they would show their cute side.
7017k
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
