"Miss, this is their leaflet."
Oliver passed a colorful leaflet to Jennifer Wildenstein at the front of the shop on Dennis Avenue. "Although I don't know much about business and sales, I can feel that this is an excellent sales strategy. To be honest, even I am tempted. I have always wanted to buy a bigger television and air conditioner for my house. I heard that it is very useful. However, I really don't have the time to visit the shops one by one. Now, there are six to seven manufacturers gathered together, and there are many choices for each product. It is clear at a glance. Moreover, they have a wide range of products, and they are cheaper than other electronics stores. They even give gifts. I am a little worried. Will Young Master André be able to make money? He won't lose money, right? "
"He won't. You are worrying too much, Oliver."
Jennifer looked at the leaflet carefully, and then said with a complicated expression, "I am guessing that even during the opening period, the net profit of his shop can reach 200,000 gold duns. Although the profit is very small, his sales volume is very high. He has at least a thousand customers in a day. "
"200,000?" Oliver was shocked. "200,000? Then it will be 6,000,000 gold duns a month? He has nine shops. Wow, he will only need a few days to recoup his capital, right? "
"He will be able to recoup more than half of the capital on the first day. However, after this so-called opening period, there will not be such a high profit."
Jennifer shook her head slightly. "Currently, the customers are like you, Oliver, who have a backlog of demand. After half a month, all the backlog of demand will be released, and their revenue will drop by 60% to 70%."
"That day's profit will be 60,000 to 70,000 gold duns. Two to three million a month is still very scary."
Oliver could not help but exclaim, "Young Master André is really a genius."
Jennifer thought that by then, Xuri Company's revenue might be even more than that. Li Mochen could make use of the billions of gold duns in sales to get more discounts from the manufacturers. At that time, it wouldn't be a problem for Xuri's net profit to reach 11% or 12% of its sales.
However, she was no longer in the mood to explain to Oliver. "Let's go back, Oliver. Our guests are probably getting impatient."
However, Oliver's footsteps stopped at the same spot. With a strange look in his eyes, he looked at a figure across the street.
Jennifer followed his gaze and saw that it was a tall, thin, and well-dressed man. He was standing there, looking at the shop with a worried and angry gaze.
"Oliver, you know him, don't you?"
"No!"
Oliver shook his head. "But just now, I saw him coming out of the electronics retail store opposite. I guess he should be the owner of this store."
"Really?"
Uninterested, Jennifer continued to walk towards the car she had parked on the side of the road. "It's not our turn to worry, Oliver. The Electrical Appliance Retail Guild was very powerful, but if André couldn't even suppress this storm, he wouldn't be able to defeat Antonio. Don't forget that behind him stands Nathan Sports Group. "
"That's true!"
Oliver shrugged and looked at the man sympathetically again. Then, he followed Jennifer and left.
…
In the conference room on the fourth floor of the East Gerald Hotel in the City of Atlanta, Li Mochen, accompanied by Edward Jeffries, his personal agent, Borg Ferguson, and his private lawyer, Mike Ross, were sitting opposite the Vice-President of Catiro Apparel.
"Sign here, and here, and here —"
Under Borg Ferguson's guidance, Li Mochen wrote down the required signatures on the contract in cursive script.
As for the details of the contract, Li Mochen had already read it in detail. The Elite Navigator Agency had fought for a very good deal for him, and he was very satisfied.
He would be the spokesperson for Catiro Apparel for two years, and the endorsement fee for one year would be 12 million gold duns. In the second year, Li Mochen could choose to fulfill the contract or terminate it.
The endorsement fee was slightly lower, but it was still in line with the monstrous geniuses on the East and West Coasts. In exchange, the length of the contract was extremely short. This was because the management company had considered that his fame and influence would grow day by day, especially after the National Singles Competition in a few months. His national exposure was bound to increase by one or two levels. Therefore, signing a long-term contract at this time was very disadvantageous for him.
This was also because Edward Jeffries was very optimistic about Li Mochen's future. He believed that his future achievements would be a level higher than those so-called monstrous geniuses.
After both parties signed the contract and had their photos taken under the illumination of dozens of magnesium spotlights, it was time for the celebration party. Edward pulled Li Mochen aside.
"Ammo, I have to congratulate you. I've heard that your stores are doing very well, right?"
"Of course. We are now holding an opening event, and the discounts are very high. Whether or not we can make money depends on the daily sales after the event. "
However, although Li Mochen said that, there was a hint of joy in his eyes. After all, this was the first business he had planned and managed after coming to this world. Being able to succeed in the end made him very happy and felt a sense of accomplishment.
The key was that the retail market for electrical appliances was very large, and Xuri Company's future was very promising.
"I know, Ammo. This is the so-called Eastern saying, don't show your wealth, and hide it like it's nothing, right? No matter what, your stores won't lose money. Ammo, I've noticed that some of your personality and behavior are very similar to Easterners. You might have been influenced by your father. However, humility is a virtue in the Eastern world, and it will also make people feel good about you in daily life. But in the business world, you can't do that. This will be seen as hypocrisy and a lack of confidence. You have to show strong confidence in front of everyone, so that you can gain an advantage in all kinds of business negotiations, whether it is with the bank or with your partners. Especially when your company is ready to go public in the future, you need to draw a big pie in the sky for the future investors. From now on, you have to start building momentum for your company. You also have to make all the customers believe that your Xuri Electrical Appliances Retail is the best in the whole of Atlanta, and even in America. Buying electrical appliances from your store is the best choice. And as a fighting star, you need to show yourself to the fullest and increase your exposure. "
Edward gave a few pointers to Li Mochen, and then went into the main topic. "So now, you have to show your strength in all aspects. However, this kind of strength can't be too excessive, or it will cause the public to have reverse psychology, which is not good for your commercial value. When people see you as a god, and not a person like them, they will separate you from them psychologically. "
Li Mochen couldn't help but frown. "You want me to delay as much time as possible in the afternoon competition?"
"This is not a conflict."
Edward smiled. "So yesterday, I discussed with Mr. Paton, and we hope to make some small changes to your public image. Are you willing to listen?"
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