Heavenly State's internet, online game prospect analysis report —
According to the latest "2014 third quarter Heavenly State client online game market quarterly monitoring" data released by Easy Game Industry Database, the overall scale of the Heavenly State client online game market reached 8.688 billion RMB in the third quarter of 2014. A company called Flying Dragon Network represented Spiritual Sword and directly broke the structure of the four big companies in Heavenly State client online game market, which was formed by Turkey Games, Easy Net Games, Soulang Changyou, and Superstar Network.
In the third quarter of 2014, with the sudden appearance of Spiritual Sword, the market share of several big game manufacturers gradually shrank, and it was inevitable that some manufacturers would decline.
Faced with the situation where it was becoming increasingly difficult to obtain new users, all the major game operators launched new products one after another, hoping to attract players to join them. The competition between manufacturers for users had already started to intensify, and during this process, Spiritual Sword made a strong appearance, shocking the eyes of all the major companies.
2014 client daily active users:
Based on the daily active users of the main Heavenly State client games in this quarter, the number of players online for Spiritual Sword had already exceeded the 800,000 mark, and it was still increasing rapidly. And at the same time, the popularity of Dream Dota League, which was previously announced to be in open beta testing, started to decrease. Currently, it was completely unable to compete with the rapid rise of Spiritual Sword in the online forums. According to the relevant statistics, the popularity of Dream Dota League was less than one-tenth of that of Spiritual Sword, and it continued to decline.
According to the experts of Easy Game Industry Database, in the next few quarters, facing the slow growth of the overall scale of the market, but the increasing concentration of players, the online rate of Spiritual Sword would further reach a new high. The small client game manufacturers would either change their structure or face integration, and the future was worrying. If this situation continued, Heavenly State would form a situation where Spiritual Sword would monopolize the online game market, and Draconic Continent and Dream Dota League, which was about to be listed, might face the danger of being acquired.
Below was the editor's conclusion —
"The online game market is like a boat sailing against the current. If you don't advance, you will fall behind. If we don't form an effective attack on Spiritual Sword, the domestic online game market will be completely monopolized. Of course, if Flying Dragon Network, the agent of Spiritual Sword, is willing to acquire Draconic Continent and Dream Dota League, maybe these two online games will have a chance to shine again (laugh). "
Slowly closing the webpage, Shiroishi Kazuma smiled and said, "Looks like everything is still going according to plan. This is very good."
Qian Youjin stood beside him and respectfully asked, "Mr. Shi, what should we do next?"
"Continue to advertise. At the same time, announce that the online game will be free forever. All players will be able to enjoy a supreme gaming experience." Shiroishi Kazuma said calmly, "Free of charge is the only way to boost popularity. This point will never be wrong. Also, you can increase the price of equipment in the game. You don't need me to teach you that, right? "
"Okay, I understand." Qian Youjin thought for a while, then asked curiously, "How are we going to earn money for our game in the future?"
"That's simple." Shiroishi Kazuma gently sipped his tea. "Let those players who don't have money serve the players who have money. When the popularity is really pulled up, we'll change to selling some items that cost money."
…
In the next few days, all the major media outlets in Heavenly State focused their attention on the battle between the two games!
Spiritual Sword VS Dream Dota League!
This time, the publicity of both games could be said to have covered the entire internet. Spiritual Sword's advertisements were all over the place, and news about Dream Dota League was also endless! From the entire internet to the huge publicity posters of various internet cafes, to the advertisements on television stations, and even the toilets of internet cafes, restaurants, and guesthouses were all pasted with such labels — Just casually rinse, clean and relaxed. Play Dream Dota League, relax your mind!
These were just the tip of the iceberg. Next, in the game categories of various web portals, almost all of them were data reports about Spiritual Sword after the open beta, as well as various evaluations and analyses of Dream Dota League and hero introductions.
Sangle Tieba, the number of followers of Spiritual Sword's official Tieba had already neared the 800,000 mark, and it was still increasing at a crazy speed.
And on Dream Dota League's official Tieba, the number of people had rapidly increased to 400,000. Other than studying the various abilities of the heroes that had already been announced, the people inside were also preparing for the official open beta.
And just as Dream Dota League was also working hard to prepare for the upcoming open beta, a super heavy announcement was released from Spiritual Sword's official website!
Flying Dragon Network announced that the online game Spiritual Sword would be permanently free of charge, allowing all players to have a supreme gaming experience!
In fact, the content of this announcement was already completely unimportant, because just from the title, one could see the entire meaning of this advertisement.
Once this announcement was released, it was instantly forwarded to Weibo by netizens. The power of players was great. One by one, they spread the news to each other, and within a short half an hour, it had already been forwarded 130,000 times. The players who replied to it had posted a total of 60,000 comments, and almost everyone was cheering for Flying Dragon Network!
The power of being free of charge was terrifying. This time, Tang Muxin and Liu Mingxin deeply understood how powerful that power was when an online game that had already exceeded one million concurrent users announced that it would be permanently free of charge!
Ever since this announcement was released, the popularity of Spiritual Sword instantly exploded, and it descended like a strong gale sweeping away the fallen leaves, rapidly spreading to all the other games!
The search volume for the keyword "Spiritual Sword" on Sangle Search Engine instantly rose to the peak, and Turkey Software was full of topics related to Spiritual Sword. Groups of players from various regions emerged like bamboo shoots after a spring rain. On Jianbao Plaza, a weapon from Spiritual Sword was hyped to a sky-high price of 100,000 yuan. And it was said that once that weapon was released on the internet, there were super enthusiasts who flew over to buy it.
Very quickly, the hype regarding this sky-high price weapon could be said to be overwhelming.
On Xinhai Weibo, all the topics related to Spiritual Sword became the hottest topic on the entire site, and there was even a most exaggerated Weibo post. It was said that a piece of armor that could be said to be one of the top few in the game was obtained by a female player, and the price was said to be this female player's one night …
Instantly, Spiritual Sword became a masterpiece in the hearts of all the players, and some even reached the extent where they couldn't eat if they didn't play the game.
On the forum, countless people posted pictures of what good equipment they had obtained, and it instantly attracted the attention of tens of thousands of people. The television entertainment channels also broadcasted how popular this online game Spiritual Sword was, and it was even said that there were children who loudly shouted the slogan of Spiritual Sword when they went to school, "For the dawn of victory!"
And at the same time, Dream Dota League was gloomy and gloomy. The Tieba forum eventually stopped at 550,000 people's attention, and on the Play Together forum, the number of daily posts for Spiritual Sword had already reached more than 500,000, while Dream Dota League only had slightly more than 60,000 …
…
Mingxin Network headquarters building. Tang Muxin, along with two lackeys and Ling Xiaoyi, gathered in front of the computer with Liu Mingxin. Looking at the gloomy data displayed, all of them deeply frowned.
"Young Master Liu, the opponent this time is beyond our expectations." Tang Muxin said with a headache, "It's quite perfect in all aspects, and we can't find any flaws. The quality of the game itself is indeed very good, and the advertising method is also very good. The most important thing is that it's permanently free, and this caters to the appetite of a large portion of players! "
Tang Muxin was very worried about Dream Dota League's current situation.
If it was someone else's matter, even if there were 10 million online users of this Spiritual Sword, she wouldn't care. But it was different this time because Spiritual Sword affected the popularity of this Dream Dota League — the reason was very simple. If everyone went to play Spiritual Sword, who would still play Dream Dota League?
"Yes, and there's another very important point about this online game Spiritual Sword. The equipment inside is very valuable." Liu Mingxin sighed and said, "This game itself is free, and the equipment is valuable. This will attract those players who don't want to spend money but want to earn money. It can be said that as long as there are more and more players who are willing to spend money in the future, there will definitely be more players who are willing to spend money! "
"En, yes, once the popularity comes, they can casually sell whatever they want. Because the number of players is here, they will be able to earn big money!" Tang Muxin expressed her worry too.
From this point, Dream Dota League was very difficult to deal with. Because Dream Dota League was a competition-type battle game, it had a natural shortcoming in this area. It was fine if it was free, but the crux of the problem was that it couldn't attract those players who wanted to earn money through the game.
"What a headache …" Tang Muxin rubbed her bright and clean forehead and carefully thought about Hong Dali's squandering methods. After thinking for quite a while, she helplessly shook her head. "I don't have any other good ideas. No, let's continue to increase the intensity of the advertising. Hopefully, there will be some effect. After the open beta, those people will play this game and I believe they will definitely like it! "
"En, at the moment, this is the only way." Liu Mingxin touched his chin and added, "If it really doesn't work, after the open beta, we can organize a few competitions. This way, we can also pull up some popularity."
"Yes!" Tang Muxin clapped her hands. "That's settled, then! Let's continue with the advertising. Oh right, let's also set the time for the competition. Normally, we should start the open beta the day after tomorrow, right? How about three days after the open beta? "
"En, that's fine."
"OK!" Tang Muxin instantly decided. "During this period of time, let's increase the intensity of the advertising. At the same time, announce that the first Dream Dota League competition will be held on the fourth day of the open beta. By then, set the prize to be higher. Set the first prize to be one million! I think there will definitely be many people who will be interested! "
"En, that's fine." Liu Mingxin nodded and smiled. "One million, this prize shouldn't be a problem. It's enough to attract attention."
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