As a very accomplished king, Henry IV's achievements were undeniable. Of course, there were also some very accomplished and aggressive rulers who had a common problem.
It was not a big deal to be a little ostentatious, was it?
This king who swore that every French farmer would have a chicken in their pot obviously could not accept that he would lose to the Genoese vampires in terms of fashion and ostentatiousness. Therefore, he sent people to China to look for suitable candidates and purchase suitable furniture. He also needed China houses, China restaurants, and teachers who were familiar with China etiquette.
As the saying went, the superiors followed suit. If the superiors had a good opinion, the subordinates would follow suit. As a ruler who held power, every word and action would be seen by the people, and they would acutely follow the ruler's hobbies, dress up, and play a pleasing role to gain political and economic benefits.
Of course, this kind of thing often led to more people blindly following suit. Even though they could not gain political and economic benefits, it did not stop them from being cultured.
When Henry IV learned that the Genoese viceroy used chopsticks to eat rice and Chinese dishes purchased from China, as well as Chinese wine, and found rice seeds from China to plant on their land, he immediately ordered his subordinates to do the same so that they could always eat rice in the future.
He found Chinese cutlery and looked for Chinese chefs to serve him personally. Then, he learned to use chopsticks, learn to eat rice and Chinese dishes, as well as the high-end white wine brewed in China. Then, he imitated the Genoese viceroy and held banquets in his China banquet hall to show off.
He was the only one who mastered the use of chopsticks and cutlery, as well as the way to eat Chinese food. The nobles watched him do it, and then learned to do it clumsily. This gave him great satisfaction.
Therefore, the nobles of France also began to follow their king's example, pursuing China -style living customs and products. Just like how the nobles of Rome were proud of wearing China silk clothes, the nobles of France began to advocate China -style lifestyle.
They wore silk clothes and boots, held a folding fan, drank green tea, ate rice and Chinese dishes, and drank Chinese wine. They were proud of this.
China's rich and varied food preparation and seasoning greatly amazed these European nobles.
Italian cuisine, which has been revived in Italy since the Renaissance, and French cuisine, which began in the mid-sixteenth century, are still in their earlier stages.
It was quite different from China's cuisine, which had been developed vigorously since the Song Dynasty and further promoted by the Ming Dynasty. Coupled with the pursuit of the upper class, it was naturally recognized as high-class food.
Therefore, the nobles of France began to eat Chinese cuisine, drink Chinese wine, and drink Chinese tea as fashionable and elegant tastes. The demand for Chinese products increased greatly, almost to the point that the China shop 'Sheng Long', which was led by the Daqin Royal Manor in Paris, could not satisfy the demand even if they emptied their inventory.
Opening more shops had become an urgent need.
Fortunately, it was Xiao Ruxun's plan to open more shops, and the relevant preparations were almost done. Xiao Ruxun's plan was to build the earliest China brand chain group in Genoa and France, and the name of the group would be 'Sheng Long'.
Right now, it was a hodgepodge similar to a department store. After all the preparations were done, they would be separated.
Selling silk fabrics, ready-made clothes, selling tea leaves, selling porcelain, selling China's gold and silver jewelry, selling iron cooking utensils, selling wine and food, and selling handicrafts. All of these would be set up.
The first group would definitely be set up under the leadership of the Xiao's Royal Manor, and all the income would be included in the internal funds. If there were capable people among the people who could do it, Xiao Ruxun would definitely help them.
The Europeans' money should be earned together.
This business plan was fully supported by Genoa and France, and the upper class of both countries were very welcoming. They could not wait to deepen their relationship with China, hoping to know more about China. There were even nobles of France who wanted to travel to China to broaden their horizons.
Regarding this, Xiao Ruxun welcomed it. China had countless places of interest for them to visit, countless delicacies for them to try, and health standards and infrastructure that were far better than Europe's. It was guaranteed that they would enjoy it so much that they would forget to leave.
As long as they had the guts and the money, they could do whatever they wanted.
In this case, Xiao Ruxun could add a tourism group to the Imperial Plantation, which would be responsible for receiving foreign tourists, as well as taking care of the business that rich people in the country wanted to travel abroad.
All in all, Xiao Ruxun needed a lot of money. Other than the booming financial income, it was also necessary for him to earn extra money. His own internal funds also needed to be maintained at all times.
Although all kinds of benefits were custom-made every year, other than these benefits, a lot of extra rewards had to be paid from the internal funds. The national treasury was not responsible for these extra rewards and benefits.
Just taking on all kinds of construction tasks made it very difficult for the national treasury, which was struggling to support even with a huge increase in income. If this income was increased further, the Ministry of Finance would fall out with Xiao Ruxun.
Therefore, Xiao Ruxun found that the domestic demand had temporarily reached its peak, and it was impossible to reduce the expenditure, so he had to greatly expand the market and find new sources of income.
Europe was a treasure land that had sucked the blood of America and Africa for one or two hundred years. If he did not develop it, he would really be letting down Emperor Xiao, who had worked so hard to succeed in his rebellion.
France and Genoa were the first experimental sites, and the experiments were successful. Xiao Ruxun also planned to establish diplomatic relations with other European countries, such as the Netherlands and England.
And now, it seemed that this experimental site was very successful.
After the nobles and rich merchants in Genoa led the Mediterranean fashion trend, the behavior of the nobles in France also led the trend of the European people.
As a result, the shops and hotels opened in Paris were full every day. Fortunately, they were prepared and introduced a reservation system to ensure that the shops were quiet, high-end, and clean, satisfying the needs of the nobles and rich merchants.
Because at the moment, only Paris and Genoa had China shops in the whole of Europe, and the number of shops was still very small.
And the huge demand could not be satisfied by these shops. The entire upper class of Europe was crazily pursuing the life of the nobles in China, and the demand for China goods did not decrease but increased, becoming even more enthusiastic.
The nobles of various countries were pursuing China goods. If they could not buy it through the regular channels, they would buy it through the black market channel. They would rather pay many times the price to regain their face in front of their peers. That was really very important.
The prices of China goods, which were already very expensive, became even more expensive, and the business opportunities became more obvious.
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