The short video shot by Gao He, after being carefully edited by the technicians of Happy Entertainment, was posted on his blog by Lu Chen, which immediately attracted a large number of fans.
The number of fans on Lu Chen's blog is unmatched, and it is full of gold. Unlike many star artists who rely on zombie fans to create false popularity, every blog post he posts often attracts a large number of fans' clicks, reposts and comments, and often appears on the homepage's hot list. (TN:
Therefore, his blog can be said to be an excellent publicity platform in the online world, with great advertising value.
Many advertisers and advertisers have approached Chenfei Media, hoping to promote through Lu Chen's blog, but no matter how high they offered, they were all rejected by Lu Chen.
Lu Chen would only advertise for his own company, such as making TV shows, movies, and albums. The effect of advertising was much better than spending money on the media. The online game 《The Smiling, Proud Wanderer》 was the key project of next year's Wuxia IP plan. Naturally, it was worth his effort to promote it.
"I didn't think I, Chen, was also a fan of online games!"
"Hey, what's this game? It looks very good, please introduce it to me! "
"The Proud Wanderer, Open Beta on the 1st, I have downloaded the client and registered an account, waiting to go online!"
"Brother in front, give me the download address, I want to play."
"Then if I register an account, will I be able to play this game with Chen?"
"Hahaha, I'm going to join the Huashan Sect, who wants to join?"
"Please take me with you …"
The official website of The Proud Wanderer was officially launched as early as a month ago, gradually releasing content such as expansion packs, game introduction, official forum, and so on. Now you can download the client and register an account.
In order to maximize the convenience of the game players, the account of The Proud Wanderer can be bundled with QQ. At present, the number of effective registrations has exceeded 1 million, which is not bad, but not particularly good.
After all, there are too many kinds of online games and mobile games on the market, and players have a lot of choices. Many popular online games have a large number of loyal fans, and it is not easy for new games to come in and compete for this big cake.
Although Happy Entertainment has launched a series of popular games, they are all small casual games, which can't be compared with large online games with more than 10 gigabytes, so many players are in a wait-and-see state.
Therefore, if The Proud Wanderer wants to win a good start, early publicity is very important. The problem is that because too much money has been invested in the production, the publicity of this new game is not strong, and many people don't know about it.
Now, Lu Chen posted a video of him playing games on his blog, and everyone knew about it. Not only did his fans support him, but many friends in the circle also forwarded and left messages, and the popularity rose all of a sudden.
Moreover, "The Smiling, Proud and Proud Wanderer" itself is already a popular IP and has a very high reputation. After being gently pushed by Lu Chen, the online game "The Smiling, Proud and Proud Wanderer", which will be launched for open beta the day after tomorrow, immediately appeared on the homepage of Inspur Blog.
For Gao He and the main creative staff of Happy Entertainment, this was almost a miracle. In just one or two hours, the number of fans of the Official V of The Smiling, Proud Wanderer skyrocketed, the number of downloads on the official website increased explosively, and the number of account registrations kept rising, as if they had been injected with chicken blood!
The most important thing is that the increase of these important data does not cost a penny!
Although everyone knows that Lu Chen is very famous, they never thought that his star effect would be so strong, which is better than spending millions of advertising.
Spending millions of advertising is time-consuming and laborious!
"Okay …"
Lu Chen patted Gao He's shoulder a few times and said, "The next step is up to you."
On January 1st, in addition to the online beta of The Proud Wanderer, his third album "Lu Chen" will also be officially released on the market, and there will be a grand signing party in Beijing on the same day.
Lu Chen still had a lot of signings to attend in major cities across the country, followed by a national concert tour on February 14th. In addition to the post-production of the last two parts of The Proud, Smiling Wanderer, there was no way he could find time to take care of Happy Entertainment.
But Lu Chen believes that with the efforts of Gao He and others, The Proud Wanderer will be a success.
The next day is December 31st, the last day of 2018. Lu Chen first met up with his assistant, and then rushed to Hangzhou Huanglong Stadium to participate in the New Year's concert of Zhedong Satellite TV.
The local satellite TV station held a New Year's concert, first of all, Shonan TV ate crabs, and won a good market reputation and ratings, so it attracted other satellite TV stations in China to follow suit.
Last year alone, five satellite TV stations held their own New Year's concert, and Zhedong Satellite TV was a step behind, holding it for the first time.
Although it was more or less intended to test the waters, in terms of popularity, Zhedong Satellite TV was definitely not behind. A total of more than 20 star artists, including Hong Kong and Bao Dao, were invited to participate, and there were many big figures among them.
LuChen is undoubtedly the most popular and has the biggest position.
In order to let him choose to participate in the New Year's concert in his hometown, Zhedong Satellite TV spent a lot of effort. As a result, Lu Chen and Chen Fei 'er had to be separated, one to participate in Zhedong TV and the other to participate in Beijing TV.
In addition to the veteran overlord Shonan TV, as well as Shanghai Satellite TV, Deep Sea TV, and so on, there will be a ratings war tonight. It is estimated that many viewers will not know how to choose the TV station, or they will have to change it.
When he arrived at Huanglong Stadium, Lu Chen was immediately warmly received by the staff of Zhedong Satellite TV station.
The New Year's concert of Zhedong Satellite TV station started at 19: 30 in the evening. Lu Chen came ahead of time at 3 p.m. to familiarize himself with the venue and equipment, and to cooperate with the staff, dancers, accompaniment, and so on to rehearse with the staff, so as to avoid any accidents during the live broadcast.
This was a privilege that only big stars had. The extras and ordinary actors had already rehearsed many times, and the small stars had to come a few days in advance, and the treatment was also very different.
In recent years, the New Year's concert has become popular, and the various satellite TV stations have scrambled for stars, and the performance fees have also risen. Usually, they can invite a hundred or two hundred thousand, but at this time, it has increased at least two or three times.
In order to poach Lu Chen, Zhedong Satellite TV station offered a high price of 5 million to Chenfei Media, and it was still after tax.
Even so, if they didn't play the family and friendship card, they might not be able to win against Xiangnan and Beijing Television.
In the backstage area lounge of the stadium, Lu Chen met Tian Tian.
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