Apart from those fake movies, the box office results of domestic movies were actually quite difficult to predict. No director or big stars dared to say that they could completely grasp the audience's preferences. And the factors that affected the box office of a movie were not only limited to the movie itself.
In 2015, there was a domestic blockbuster with an investment of 350 million. The combination of a big director and a big star stole the limelight. The early publicity was even more vigorous, and there was even a top cinema chain among the investors. Both inside and outside the circle were very optimistic about the box office of the movie. The media all thought that it would be a record-breaking film.
As a result, the box office in the first three days was indeed very gratifying. It earned hundreds of millions. However, the audience's reputation was very bad, and soon there was a steep decline. When it was finally released, the total box office was barely over 500 million. It could be said that it was a big loss.
On the contrary, there were some movies that did not have much publicity before the release, and there were not many stars in the movie, but they became very popular in the market and made a lot of money.
Therefore, with these precedents, people were very cautious when it came to box office predictions. Unless it was for the purpose of hype, they would try to be as modest as possible.
Nowadays, many audiences, especially the young ones, had a rebellious mentality. If you exaggerated too much, they would feel that it was tasteless, so they would not contribute to the box office.
Therefore, the question that the reporter asked Lu Chen was really difficult to answer. If Lu Chen said it was high, he would be suspected of being overconfident. If he said it was low, then the media would have something to say — was there something wrong with his lack of confidence?
To this, Lu Chen answered seriously, "About this question, before you asked me, I really didn't think about it carefully. My attitude towards movies has always been to do my best, and then let the audience judge."
"If the audience's evaluation is good, then the box office will naturally be high, and vice versa."
When everyone thought that Lu Chen was using Tai Chi to avoid this question, Lu Chen continued, "But since you asked, my expectation for 'The Smiling, The Proud Wanderer' is 1 to 1.5 billion!"
1 to 1.5 billion!
There were soft exclamations among the reporters, and there were whispers of discussion.
Based on the current film market, Lu Chen's expectation for the first film of 'The Smiling, The Proud Wanderer' was quite high. After all, 'Sword of Mount Hua' only invested 150 million in publicity.
A production cost of 150 million versus a box office of 1.5 billion. That was definitely a huge profit. Was Lu Chen really not afraid of failing?
However, Lu Chen had not finished his words. "A box office of 1 to 1.5 billion yuan. In addition, I also hope that The Smiling, The Proud Wanderer will have peripheral sales no less than A Chinese Ghost Story!"
A Chinese Ghost Story!
It was only then that everyone remembered that Lu Chen's confidence was not without reason. This was not his first time making a movie. His first work, A Chinese Ghost Story, had a total box office of more than one billion yuan, and its peripheral sales exceeded 150 million yuan. Not only did it set a record for the peripheral sales of domestically-produced films, it even left most of the imported Hollywood blockbusters behind!
At first, there were a few reporters who couldn't wait to ask Lu Chen questions about the box office, trying to find something to hype up, but now they were all silent.
The box office of A Chinese Ghost Story was real. It was not fake at all, especially the peripheral sales. At that time, many people didn't believe it. Some media even conducted a special investigation and found that there was no fraud.
At that time, Lu Chen could only be considered a newcomer in the film industry. His foundation was far from being as strong as it was now. Then who dared to say that The Smiling, The Proud Wanderer was definitely not as good as A Chinese Ghost Story?
So it seemed that Lu Chen was really not too confident about the box office of The Smiling, The Proud Wanderer's first film of 1 to 1.5 billion yuan. It was not a problem to say that he was being modest!
After all, the cast of The Smiling, The Proud Wanderer was far from what A Chinese Ghost Story could compare to. In terms of publicity, the former was even better than the latter.
The reporters were speechless for a moment. Fortunately, someone came to the rescue in time. He stood up and asked Chen Guozhi, "Director Chen, may I ask why you decided to direct The Smiling, The Proud Wanderer?"
In fact, this reporter wanted to know how much Chen Fei Media had paid to invite this big shot. After Chen Guozhi changed to a commercial blockbuster, there were always investors carrying suitcases full of money in front of his house.
If there was any inside story, he believed that the gossipy public would be happy to hear it.
Chen Guozhi was a shrewd and shrewd character. Of course, it was impossible for him to be asked such a question. He smiled and said, "I am directing" The Smiling, Proud Wanderer ", on the one hand, because Chenfei Media is very sincere, and I am also very happy to work with young and powerful actors like Lu Chen and Chen Fei 'er."
After flattering Lu Chen and others, Chen Guozhi continued, "In addition, I like The Smiling, The Proud Wanderer very much. I think this novel is very well written. It has created a new trend of Wuxia. To have the opportunity to direct The Smiling, The Proud Wanderer is both an opportunity and a challenge for me."
"I'm very willing to face such a challenge!"
As soon as he finished speaking, there was a warm applause. This kind of scene was very rare in media interviews, but Chen Guozhi was not an ordinary director.
The interview continued. The reporters' questions were naturally mainly focused on Chen Guozhi, Lu Chen and Chen Fei 'er. However, as supporting actors, Mu Xiaochu and Tong Xinyao also got some questions.
Their answers were in line with the norm. They did not dare to act out of line on such an occasion.
When the interview was about to end, a reporter asked Lu Chen, "Lu Chen, it is said that you will marry Chen Fei 'er after The Smiling, The Proud Wanderer. Is it true?"
What?
This question was interesting. Everyone's eyes were focused on Lu Chen again, including Chen Fei 'er.
Lu Chen was speechless. Who made up this rumor? Who made up this rumor?
Although he was speechless, he still had to answer the reporter's question. He thought for a while and said, "Thank you for your attention on my personal feelings. Chen Fei 'er and I will give you an answer at the appropriate time. But now our job is to make this movie well and not disappoint the fans who have been waiting for a long time."
The reporters were disappointed at first. It was a bit of a pity that they could not dig out the big news from Lu Chen's mouth.
When the best couple in the entertainment circle would get married was undoubtedly the question that countless people cared about.
But it was not so easy to dig out the big news.
After the media interviews, the opening ceremony of The Smiling, The Proud Wanderer was completed. But then Lu Chen and Lu Xi attended a signing appointment on the spot.
Chenfei Media invested 375 million to buy 35% of the shares of Ningshan Film and Television City sold by Ningshan County Government!
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