Seoul's Gangnam district, Cheongtan dong.
"XXX dong" in Korea was equivalent to "XXX street" in China. Cheongtan dong was located in Korea's most prosperous and affluent Gangnam district. The latter was also seen as the core of Korea's entertainment industry.
Famous entertainment agencies such as S.M.G, T-RF, REOP, and so on gathered here. Every year, large numbers of professionally trained artists would emerge from Gangnam district's Cheongtan dong, Nonghyeon-dong, Mo-ojeong-dong, and other places, providing a steady stream of new blood for Korea's entertainment industry.
SYG's headquarters was in Cheongtan dong. It was a 12-story building.
SYG was not the top entertainment agency in Korea. Its power and scale could not be compared to S.M.G. However, it had a long history. This headquarters built in the early nineties was the best proof.
When Lu Chen arrived at SYG's headquarters, SYG's president, Li Zhenhao, was already waiting at the door with many senior executives.
Although Lu Chen had already visited here a few days ago, SYG's reception was even higher today. There were even a few major shareholders of SYG among the welcoming crowd.
Lu Chen was completely surrounded by them as he stepped into the building.
"It was unfortunate last time …"
Li Zhenhao said sincerely, "I was on a business trip in Thailand and could not make it back in time. So, Mr. Lu Chen, please give me a chance to make it up to me. Let's have dinner together!"
The last time Lu Chen was here, the president of SYG was not in Korea. It was a missed opportunity. The first thing Li Zhenhao did when he returned was to extend another warm invitation to Lu Chen.
Lu Chen's second visit to YG was to maintain the friendship between him and his business partners. But this time, he only brought his assistant with him.
Lu Xi and Chen Fei 'er went shopping in Myeongdong.
The three of them would return to China tomorrow. The plane tickets had already been booked, so today was their last day in Korea.
Lu Chen smiled. "President Li is too polite. Then … I'll accept your invitation!"
Li Zhenhao immediately revealed a bright smile.
The president of SYG was in her thirties. She had studied in China for many years, so she was proficient in Mandarin and Chinese culture. Not long after she returned to China, she took over her father's position and took charge of this entertainment management company.
It was precisely because of this connection that Li Zhenhao attached great importance to the China market. He had set up an office in Beijing a long time ago and actively recommended his contracted artists to expand into the domestic market.
However, SYG's capabilities were limited. The few artists that they had promoted were not doing very well in China. It was only when they started working with Lu Chen that the situation changed drastically.
Relying on the good cooperation with Lu Chen, many of SYG's artists participated in the filming of Full House of Romance and Autumn in My Blood. As a result, they quickly became popular in China and Korea, and brought SYG a huge source of income!
Naturally, Li Zhenhao attached great importance to Lu Chen.
As they spoke, the group took the elevator to the fifth floor of SYG headquarters.
The third and fourth floors were the practice rooms for the trainees, while the fifth and sixth floors were the practice rooms and studios for the debuting artists.
The trainee system of Korean entertainment management companies had been around for a long time. It was very strict, and the elimination rate of trainees was very high. Even though it was only one floor away, one had to put in a lot of sweat and tears to get from the fourth to the fifth floor. One also needed enough luck and talent.
The Korean entertainment industry had long been a complete assembly line. There were many artists debuting every year, so the competition was extremely cruel. If they did not become popular within a year or two after debuting, they would basically be eliminated.
Of course, this cruelty was not limited to artists. It was the same for entertainment management companies.
Today, Li Zhenhao had warmly invited Lu Chen to visit SYG again. Of course, the main purpose was not to treat Lu Chen to a meal, but to ask him to guide SYG's recently debuted girl group, Hgirl.
There were a total of seven members in Hgirl. They were between 17 and 19 years old and were no less than 1.70 meters tall. All of them had trained at SYG for more than three years.
SYG had invested a lot of resources in Hgirl to groom them. At the same time, they had high hopes for Hgirl to become one of the top girl groups in Korea and become the company's cash cow.
However, dreams were beautiful, but reality was cruel. The competition in the girl groups in Korea was fierce to begin with. Hgirl had just debuted when S.M.G released Kuro, and REOP released Dawn Girls, suppressing Hgirl to the point where they could not even raise their heads. The market response was very cold.
Of course, SYG would not be willing to fail. That was why they had tried so hard to invite Lu Chen, hoping to make use of Lu Chen's talent in music composition to make Hgirl shine.
There were many girl groups in Korea, and there was a serious situation of homogeneity. The girl group members were all young and beautiful, and they could sing and dance. Therefore, the key was whether they had popular works or not.
Whether it was Kuro or Dawn Girls, they had master-level songwriters who wrote songs for them. Their debut songs were a huge success. In comparison, Hgirl was much worse in this aspect.
"Hello, Sensei Lu Chen!"
In Hgirl's exclusive practice room, seven young and beautiful girls were wearing tight practice skirts, revealing their slender and fair thighs. They stood in a row and bowed to greet Lu Chen.
What's more, he was using perfect Chinese!
Even though Lu Chen was experienced and knowledgeable, he could not help but feel a little dizzy. He quickly nodded and said, "Hello."
Hgirl's manager who accompanied Lu Chen quickly introduced, "Sensei Lu Chen, this is Song Yinghui …"
The girl whose name was called stepped forward and bowed again. "Hello, Sensei Lu Chen!"
Song Yinghui was the leader of Hgirl and had the best figure in the group. She was quite bold. While greeting Lu Chen, she also cast a fiery gaze at him.
In today's South Korea, Lu Chen was undoubtedly the most popular Chinese star. The number of his fans was even more than that of many of South Korea's A-list artists.
The trilogy of "Autumn in My Heart", "Full House of Romance" and "You from the Star" had given Lu Chen an extraordinary position in the South Korean entertainment industry. For a new artist like Song Yinghui who had just debuted, it had a different kind of attraction.
Most importantly, Lu Chen also held the "key" to making people famous.
Lu Chen did not care too much because he had seen many female fans looking at him with similar gazes. Under the introduction of his manager, he got to know all the members of Hgirl one by one.
It had to be said that being surrounded by so many beautiful girls and being treated as fans to their idols felt very pleasant. However, Lu Chen was not an ordinary person after all. He had enough willpower.
After the introduction, he said straightforwardly, "Please perform a work."
Unsurprisingly, Lu Chen's request was quickly carried out.
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