"You've been in the limelight too much lately …"
Back at home in Zicheng Yuan, Chen Fei 'er said to Lu Chen with a smile, "It's hard not to notice. It's reasonable that Chen Guozhi invited you to appear on Central TV's Spring Festival Gala, but it's rare to see him invite you to a show."
Central TV's Spring Festival Gala had been held for more than 30 years. Watching the Spring Festival Gala on New Year's Eve had become one of the customs of the Chinese people. Especially for the middle-aged and elderly, not being able to watch the Spring Festival Gala on New Year's Eve was a great regret.
Up until now, the Spring Festival Gala's viewership ratings had never been lower than 80%. Its influence was incomparable to that of any other program. More than 30 Spring Festival Galas had also made batch after batch of celebrities popular.
It was precisely because of this that not many celebrities could resist the temptation of appearing on the Spring Festival Gala. Every year, when the Spring Festival Gala's program list was released, it meant that there was a lot of competition in the early stages.
Many celebrities who were ambitious and qualified to get involved in the Spring Festival Gala would often rack their brains to think of ways to appear on the Spring Festival Gala. If they could have their own program, that would represent the greatest success!
For Chen Fei'er, who had already appeared on the Spring Festival Gala twice, the temptation of the Spring Festival Gala was not that great. Moreover, it was very difficult to appear on the Spring Festival Gala three times — he had to give others a chance, right?
Since Lu Chen's debut, he had never appeared on the Spring Festival Gala before. Although he had displayed a strong performance right from the start and had achieved great success in the music and showbiz circles, he lacked a strong background and did not put in a lot of effort into his public relations, so how could Central TV possibly take the initiative to approach him!
But this year's situation is completely different. Lu Chen's popularity in China has been so high that it can't be ignored. As the most outstanding young singer in the Chinese music industry, and has repeatedly created miracles in movies and TV series, CCTV can no longer ignore him.
That would mean offending tens of millions of Lu Chen's fans, a huge group of young viewers!
Coupled with the recent series of events that happened to Lu Chen in the United States, Central Television made a decision.
Of course, the stately Central TV had its own considerations, which was why Chen Guozhi's two assistants came to look for Lu Chen.
Since they could represent Central TV to a certain extent, it could also be said that it was under Chen Guozhi's instructions. Furthermore, this was only the preliminary contact, so they could advance or retreat as they pleased.
"Chen Guozhi definitely has his own ideas …"
Chen Fei'er spoke with fervor and assurance, "The viewership ratings of the Spring Festival Gala two years ago and last year almost hit the red line of 80%. Central TV is definitely hoping that Director Chen can salvage the situation, so he will definitely have to make some changes to the traditional Spring Festival Gala programs. Otherwise, if it's still the same old programs, the audience won't buy it either!"
Lu Chen nodded. Chen Fei'er's analysis of Central TV, the Spring Festival Gala, and Director Chen Guozhi was very accurate.
In the early years, Central TV's Spring Festival Gala was the highlight of the general public's New Year's Eve. The viewership ratings were so high that it was envied by many, easily reaching above 95%.
But in recent years, with the rapid rise of local satellite television stations and the diversification of entertainment methods, especially the prosperity of new online media, the Spring Festival Gala's viewership ratings have been declining year by year.
In addition to the younger audience having more entertainment options, the most important reason was the Spring Festival Gala itself. It lacked good creativity and concept, and there were too many familiar faces coming and going. The quality of the language programs had seriously deteriorated, and the singing and dancing programs stuck to the old conventions, causing the audience to experience aesthetic fatigue.
Under such circumstances, Central TV really had no choice but to invite a great director like Chen Guozhi. A few years ago, when the Spring Festival Gala was still being broadcast, there were already endless complaints and scoldings online, so it was very difficult for them to pretend that they did not see it.
Even many media outlets joined in the ridicule, and Central TV's reputation was tarnished.
This time, when Chen Guozhi's two assistants looked for Lu Chen, they had two main intentions. First, they wanted to invite Lu Chen to participate in the Year of the Dog's Spring Festival Gala. As long as he agreed, his name would definitely be on the final program list!
This was actually a very great honor. One had to know that many celebrities had been dying to get such an honor, but Lu Chen had easily obtained it. Moreover, it was the Spring Festival Gala's director who took the initiative to send people to him. The treatment was extraordinary.
Chen Guozhi's other intention was to hope that Lu Chen could come up with a plan for the Spring Festival Gala and provide good suggestions and ideas!
This idea was not something he came up with on a whim. Not to mention Lu Chen's talent in the field of original music, his film and television scriptwriting ability was even more impressive. So far, one of Lu Chen's movies and three television series were all his own creations. Even the novels adapted from the television series sold very well.
If Chen Guozhi wanted to recover the declining viewership of the Spring Festival Gala, it was undoubtedly far from enough to rely on his own ideas. What he needed was to brainstorm, which was why he revealed his intentions to Lu Chen.
In this regard, Lu Chen's reply to Chen Guozhi's two assistants was that he needed to consider it carefully. Now, he wanted to hear Chen Fei 'er's opinion.
Chen Fei 'er leaned comfortably in Lu Chen's arms and seriously gave him advice.
"First of all, we can't refuse the Spring Festival Gala, and there is no need to refuse. The key lies in the program!"
"An exclusive singing program is necessary, and you need to strive for it. Group singing or continuous singing is meaningless, and it doesn't match your current popularity and status."
"In addition, it is important to build a good relationship with Chen Guozhi …"
She turned to look at Lu Chen, "Our company is going to shoot The Smiling, The Proud Wanderer at the end of the year, right? If we can invite Chen Guozhi to be the director, that would be the best! "
Invite Chen Guozhi to be the director of The Smiling, The Proud Wanderer?
Lu Chen's eyes lit up. This idea was undoubtedly very bold and courageous.
There was no doubt that Chen Guozhi was a good director, and he had international influence. In recent years, he had changed his direction to a blockbuster. If Chen Fei Media could reach an agreement with this famous director, the box office of The Smiling, The Proud Wanderer would undoubtedly be greatly boosted.
But there was a problem …
"He is now the director of the Spring Festival Gala. I'm afraid he won't have time to direct The Smiling, The Proud Wanderer at the end of the year, right?"
Chen Fei 'er smiled, "If we can reach an agreement, what's the problem if we delay it until after the New Year? We can totally release The Smiling, The Proud Wanderer in the summer of 2018! "
That's right!
Lu Chen was completely convinced. He couldn't help kissing Chen Fei 'er's face, "I will listen to you, my wife!"
"Don't be too optimistic …"
Chen Fei 'er rolled her eyes at Lu Chen and said, "It is not easy to invite Chen Guozhi. You don't know how many people are waiting in front of his house with boxes full of money. You have to show your sincerity!"
"For example, in this year's Spring Festival Gala …"
I see …
Lu Chen couldn't help but fall into deep thought. He really had some ideas.
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