At present, the ratings of domestic TV programs were independently completed by New Vision Company, a subsidiary of the State Administration of Radio, Film and Television, and belonged to a state-owned third-party authority.
If ordinary media or audiences wanted to know the ratings of a TV series or variety show broadcast on the same day, they could log on to the official website of New Vision Company the next day to see it. New Vision Company's official website also had a very detailed ranking, and it was clear at a glance which was higher and lower.
However, TV stations were not like this. All state-owned TV stations in China could obtain real-time ratings data from New Vision Company through specialized channels.
Because New Vision Company relied on the powerful resources of the SARFT to collect data from digital TV terminal users and formal online live broadcasting platforms in real time for summary. Although there was an inevitable delay, its authority was unquestionable.
Zhedong Satellite TV Station certainly had a channel to connect to New Vision Company. The reason why Tian Tian wanted to stay in the TV station was to be able to get this important data as soon as possible.
China's Voice's opening was 1.07%. After 12 minutes of broadcasting, the ratings suddenly jumped to 1.78%, a surge of 0.71%!
If the high opening of more than 1% was still within Tian Tian's expectations, such a fierce increase made her heart almost jump out of her chest, and her face turned red.
As a person in the industry, Tian Tian knew very well what this meant.
This was a precursor to the show's popularity!
Today's TV audience was no longer comparable to the past in terms of number. In the past, when there was no Internet, the most important way for people to pass time was to watch TV. Therefore, many excellent TV series or programs could often achieve extremely high ratings, often in the hundreds, and constantly emerging ratings myths.
Now, with the advent of the technological era, entertainment methods have diversified and multi-polar. Young people are more enthusiastic about online entertainment. There are fewer and fewer people who are willing to sit in front of the TV to watch TV, and the requirements are getting higher and higher. The competition of hundreds of TV stations has already turned the TV market into a Red Sea.
Correspondingly, whether it was TV series or variety shows, the ratings could no longer create the previous data. Many variety shows could be regarded as branded programs with an average rating of 0.5%.
The remote control was in the hands of the audience, and the audience was very impatient now. If a new program did not attract them at the beginning, they only needed to gently press the remote control in their hands, and then there would be hundreds of other choices.
The opening was the most critical, just like a new novel. If the opening was not attractive, the readers would not buy it.
Hence, when the viewership ratings of China's Voice drew a beautiful positive line across the screen, how could Tian Tian not be excited?
Of course, she knew that it would be too early to celebrate their victory. At the very least, they would have to wait until the end of the show and the dust had settled before they could truly see the results. Therefore, she forced herself not to lose her composure on the spot.
However, her former colleagues in the broadcasting room did not have so many scruples and congratulated Tian Tian one after another.
"Director Tian, congratulations!"
"It's definitely going to be an explosive result. I reckon that the first episode of tonight's episode will break 2%."
"Breaking 2 won't be a problem for sure. Even breaking 3 is possible!"
"Tian Tian Jie, you must treat us!"
Everyone was also sincerely happy for Tian Tian. Although the latter had long since left Zhedong Satellite TV, she had always had a good relationship with people in the station. A few days ago, she hosted a banquet at the Shangri-La Hotel to entertain a group of colleagues.
In addition, China's Voice's popularity was also of great benefit to Zhedong Satellite TV Station and everyone. The TV station's annual advertising performance was related to everyone's year-end bonus!
Although "China's Voice" had just started and it was indeed too early to congratulate them, it was definitely right to ask for a good compliment first.
"That's right, Tian Tian is going to treat us!"
At this moment, the door of the broadcasting room was pushed open, and a middle-aged man strode in with his head held high.
"Director Gao!"
Seeing the person, everyone got up one after another, even Tian Tian was no exception.
This middle-aged man was Gao Guangzhi, the director of Zhedong Satellite TV Station. He was a well-known young and vigorous figure in the SARFT system. He had been transferred to Zhedong Satellite TV Station as the director for less than two years, but he had carried out a drastic reform of the TV station, and his prestige in the station was quite high.
It was under Gao Guangzhi's leadership that Zhedong Satellite TV Station attacked everywhere in terms of self-produced dramas and variety shows, gradually increasing the influence of Zhedong Satellite TV in the industry and greatly increasing its advertising income.
The cooperation between Zhedong Satellite TV Station and Star Factory Media was also facilitated by Gao Guangzhi.
Therefore, even Tian Tian, who was as reserved and delicate as a princess, was very well-behaved in front of Gao Guangzhi, and she was indeed the latter's junior.
Gao Guangzhi raised his hand with a smile and said, "Everyone sit down and continue working. Don't worry about me."
Although that was what they said, how many of them could really sit still?
Tian Tian asked curiously, "Director, why are you here?"
Gao Guangzhi smiled and said, "Why can't I come? I'm here to see the ratings of this show. "
Tian Tian said proudly, "I didn't let you down, did I?"
Gao Guangzhi said, "Don't be happy too early. The start is good, but the key is whether you can hold on."
Tian Tian nodded obediently, looking like an honest child.
While the two were talking, the data on the screen was still increasing slightly.
This was very rare. It should be known that it was a commercial break. Usually, there would be a temporary decline in the ratings during the commercial break, because there would always be impatient TV viewers who would change the channel at this time.
Such a scene made Gao Guangzhi a little surprised.
At the beginning, he strongly advocated cooperation with Star Factory Media and introduced "The Voice of China" by purchasing the broadcasting and publishing rights, and rejected the self-produced reality talent show plan proposed by others. On the one hand, it was to deepen the reform process of the TV station, and on the other hand, it was because he was optimistic about this cooperation.
In addition, there was also the relationship of Tian Tian's family.
However, Gao Guangzhi did not expect that the ratings of "The Voice of China" would be so outstanding. It was completely a dark horse, which made him feel that he had made a mistake in the previous cooperation negotiations.
It should be known that the contract between the two parties was based on the ratings. The higher the ratings, the more benefits Zhedong Satellite TV Station had to give up.
But this idea only flashed in his mind and disappeared in an instant. The higher the ratings of "The Voice of China", the greater the advertising income of Zhedong Satellite TV, and the influence brought by it could not be measured by direct benefits.
This was a win-win cooperation!
Just as Gao Guangzhi was thinking about it, the advertisement on the big screen ended, and the picture returned to the show.
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