Hong Kong's new film support policy, which was also known as the Hong Kong Film Revitalization Support Plan, was released in 2016.
The core of this policy was to "create a hundred excellent Hong Kong films and recreate the prosperity of the film and television industry." The Hong Kong government had set a special budget for this and reached a cooperation agreement with the relevant domestic departments to recommend 20 Hong Kong films (including Sino-Hong Kong co-productions) to be released in the mainland every year.
This was the so-called green channel for Hong Kong films. According to the agreement reached between the two parties, the recommended Hong Kong films could enjoy a basic guarantee in addition to enjoying the box office share and preferential tax policies.
At present, the domestic film market had become the second largest box office producer in the world, second only to the United States. The competition was naturally extremely fierce, and the pattern of competition had long been established. Unless a newcomer had a strong background and financial resources, it was undoubtedly a fool's dream to squeeze in and get a share of the pie.
The domestic film industry occupied by the big shots made it difficult for small and medium-sized film and television institutions to survive. If they did not want to become the former's subordinates and be willing to be exploited, they could only take the new media channel and make the so-called online movies and dramas.
Hong Kong's new film support policy was equivalent to prying open a crack in the big market that had been divided up.
Therefore, when the news had just spread, many film and television institutions ran to Hong Kong to seek opportunities, including some powerful large film companies. They had joined hands with their local counterparts in Hong Kong to make new films.
In the end, 178 Hong Kong films (co-productions) applied to the Hong Kong government's designated review agency, the Hong Kong Film Association, for a quota. Among them, 120 passed the preliminary review.
120 films competed for 20 spots, and the ratio was 6: 1. The competition could be said to be cruel!
But no matter how cruel it was, as the best box office performance and the best reputation in Hong Kong at the beginning of 2017, "A Chinese Ghost Story" had already firmly locked in a spot. Even if the final list had not been officially released, there was basically no objection in the industry.
The reason was simple. If "A Chinese Ghost Story" was not qualified, which film was more qualified? If the Hong Kong Film Association really blocked "A Chinese Ghost Story" at the door, the so-called new policy would be a joke!
Of course, Lu Chen would not be complacent because of this. He had done all the work that needed to be done, and then he would focus his work back on China.
Getting the quota did not mean that everything was fine. There was still a lot of work to be done for "A Chinese Ghost Story" to be released in the country. For example, the most crucial aspect was the cinema chain. The time and slot of the screening were all important factors that affected the box office, as well as publicity and marketing.
For example, according to the agreement, Hong Kong films that were screened in the major cinemas in the country through the green channel had to ensure a 10% shooting rate in the first week, but there was no specific date or time period specified, so there were many tricks that could be played.
Some unscrupulous cinemas would even steal the box office.
Therefore, after the celebration party, Lu Chen entrusted the work of Hong Kong Studio to Wan Xiaoquan and Chen Wenqiang, and he flew back to China with Chen Fei'er to preside over the overall situation.
The domestic market was the main battlefield for A Chinese Ghost Story!
However, on the flight on March 1st, the two of them did not directly return to Beijing. Instead, they first flew to Hangzhou.
"I've been looking forward to it, and you two are finally here!"
It was Tian Tian who picked up the plane at Hangzhou International Airport. As soon as she saw Lu Chen and Chen Fei'er coming out of the VIP passage, the former beautiful host of Zhedong TV Station complained, "You two, don't you want to be friends anymore?"
Chen Fei'er was amused by her resentful look. He hugged Tian Tian and said with a smile, "Aren't we here now? I'll take good care of you tonight! "
"Damn it!"
Tian Tian pinched Chen Fei'er with a red face and secretly glanced at Lu Chen next to her.
The two hadn't seen each other for a while, and when they met, they seemed to have endless things to talk about.
Lu Chen carried big and small bags and said with a wry smile, "Two beauties, can we go back and talk?"
It was Tian Tian who drove the car back. They first went back to her home in Hangzhou and settled down. After lunch, they went to Tian Tian's media company together.
The full name of Tian Tian's media company was Star Factory Media Co., Ltd. The name "Star Factory" was given by Lu Chen. In fact, the establishment of this media company was also his suggestion.
In addition, Star Factory had Lu Chen and Chen Fei'er's share investment. This company was co-founded by the three of them.
It was just that Lu Chen and Chen Fei'er had no time to manage the business. They only invested in the early stage of the company's start-up, registered, selected sites, recruited employees, prepared projects, and so on. Tian Tian was completely busy alone.
The first project of Star Factory was called "The Voice of China"!
It was in May of last year that Tian Tian had the idea to quit and start a business. Lu Chen also provided her with the idea of "The Voice of China" in May, but Star Factory Media was not officially established until July.
Then Tian Tian began to recruit people to set up a project team. Because it was her first time starting a business, and she had the investment of two friends, Lu Chen and Chen Fei'er, she walked very steadily step by step, and could even be said to be cautious, so it was not until now that she entered the actual operating state of the project.
For such a long period, Star Factory led by Tian Tian was of course well prepared. Not only did they set up a team with rich talent show experience, but they also reached a cooperation agreement with Zhedong Satellite TV.
"The Voice of China" was planned and produced by Star Factory Media and was scheduled to be broadcast in prime time on Zhedong Satellite TV. What the two sides signed was not the usual buyout agreement, but a rare advertising share based on ratings.
On the way to the company, Tian Tian briefly introduced the situation in the past six months to the two shareholders.
Although she complained about how hard it was, how difficult it was to start a business alone, and how she wanted to give up several times when she encountered difficulties, it could be seen that she really wanted to break out of a new world of her own and enjoyed it.
"Now that everything is ready, we only need one thing …"
The full set of planning documents for "The Voice of China" had long been completed, the program team was fully staffed, the cooperation agreement was signed, and official production could start at any time. It could be said that everything was ready.
There was only one problem, and that was that the list of the four judges had not been confirmed!
This problem was neither big nor small. In fact, as early as two months ago, Tian Tian had communicated with Lu Chen and Chen Fei'er, but it had not really been decided.
When it came to this issue, Tian Tian, who was already burning with anxiety, turned into a domineering CEO. "Neither of you can run away. You must help, otherwise don't blame me for falling out!"
"Also, you have to help me invite two more big names in the circle. They must be at the level of a Heavenly King or Queen!"
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