The Little Pet Protection Association had the largest number of members among all the civil associations in Hong Kong. Therefore, in addition to the two bosses, the president and the chairman, there were twenty or thirty vice chairmen and directors.
People thought that a position with more people was worthless. Those who could be a director in the Little Pet Protection Association were basically celebrities and the families of high-ranking officials in Hong Kong. Needless to say, Feng Zhenyun's identity was 100% capable of controlling the situation.
The media reporters present knew how powerful she was. They didn't dare to explode or ask sensitive questions. They obediently completed the questioning process of Feng Zhenyun so that they could write something when they went back.
After Feng Zhenyun scolded to her heart's content, she returned the microphone to Lu Chen.
Lu Chen said, "Thank you very much, Ms. Feng Zhenyun. I think it is the responsibility of the whole society to protect small animals and pets. Similar tragedies or tragedies should not happen again, so on behalf of the crew of 'A Chinese Ghost Story', I have decided …"
Speaking of this, Lu Chen's tone paused.
The reporters were suddenly refreshed. Their professional sensitivity made them realize that new information was about to be revealed.
They heard Lu Chen say, "Hand over the two dogs who unfortunately died to the Little Pet Protection Association to bury. In the name of Lu Chen Studio, I will personally donate five million to the Little Pet Protection Association as support for the cause of animal protection!"
Five million!
A lot of people were stunned.
Hong Kong was economically developed and was the place where the world-renowned rich lived. It was not big news that celebrities often took out tens of millions or hundreds of millions to do charity donations.
Compared with the amount of money donated by these rich people, five million was really nothing.
But considering the current situation and the object of the donation was the Little Pet Protection Association, Lu Chen's generosity was really big!
Lu Chen undoubtedly used this money to declare his determination and confidence to fight to the end with Hong Hua.
In Hong Kong, it was recognized common sense not to fight with the rich. With the five million Lu Chen spent, at least he had made a big ally in the Little Pet Protection Association, so he definitely couldn't bear the loss in front of him.
His opponent was in trouble!
Many reporters were gloating for Hong Hua, sympathizing with the latter for choosing the wrong target and catching a big shark.
How could someone who could casually take out five million be easy to deal with?
They quickly recorded it down. These were all revelations that could be used in gossip news.
More reporters rushed to stand up and ask questions.
"Mr. Lu Chen …"
Lu Chen saw the different performance of these media reporters before and after, and knew that he had made the right move.
Although this 5 million donation was a little baffling, the effect it brought was undoubtedly very good. First of all, he had won the support of the Little Pet Protection Association, allowing him to defeat Hong Hua and the Jiang family behind it.
Secondly, this sum of money could also be used as a marketing fee for "A Chinese Ghost Story". It was normal to spend another 10 to 20 million on marketing for a movie with an investment of 30 million yuan. Five million was not much.
The most important thing was to let the media hype it up and let the general public in Hong Kong know about it. The money spent would be worth it!
The media conference started at 9: 30 and ended at 10: 45.
At the end of the meeting, all the reporters present received a red packet — — this was the default rule.
However, the reporters no longer cared about the thickness of the red envelope. They were all in a hurry to rush back to their respective places, ready to release the news as soon as possible.
Of course, all the media received a copy of the information, which included the surveillance video and the high-definition photos that had been projected and played earlier. It could be said that there were pictures to prove the truth.
Lu Chen and Zhou Yi sent Madam Feng Zhenyun off together.
Watching the other party's car leave, Zhou Yi's mood was extremely complicated.
He had never thought that Lu Chen would actually play such a beautiful counterattack, turning Hong Hua's intimidation into a big handle that they could use against him. He reckoned that he would not be able to rest in peace even if he died.
The final donation of 5 million made Zhou Yi look at him in a different light.
He suddenly realized that he might have underestimated Lu Chen. His previous wavering stance was undoubtedly a mistake.
Fortunately, he had come personally in the morning.
Thinking quickly, Zhou Yi said decisively, "I will send someone to keep an eye on the media. You don't have to worry about the expenses. I guarantee that it will make the headlines of several newspapers!"
Making the headlines meant that he had to spend a lot of money!
Lu Chen knew that Zhou Yi was expressing his attitude, so he smiled and said, "Then I'll leave it to you, Boss Zhou."
Although Zhou Yi's previous performance was not very good, which made Lu Chen unhappy, the other party still chose to stand with him, so the cooperation between the two could still continue.
The movie produced by Lu Chen Studio was inseparable from the support of the local film company.
The 5 million plus the Little Pet Protection Association and the power of a few photos were quickly shown through the media.
The first to leak the news were a few online media, and then there were photos and videos on Hong Kong's forums and blogs, which attracted the attention of many netizens.
Especially the bloody and horrifying photos of the dead dog, it aroused the anger of many people. They all left comments online, condemning such inhumane behavior.
And this was only the beginning.
That night, ATV's current affairs channel was the first to report the incident on TV.
The next day, "Ming Pao", "Hong Kong Daily", "Polo Daily" and other important newspapers all published the same dog abuse news. Many small and medium-sized newspapers even made the headlines.
Public opinion was in an uproar!
The proportion of wealthy people in Hong Kong raising pets was very high, especially in the upper class. Those celebrities and rich wives would raise famous dogs and cats. Every year, they would hold a pet beauty contest, and the prize money was very high. Therefore, the pet industry in Hong Kong was a very profitable market.
The influence of the Little Pet Protection Association had a wide base of people. So when the news of the killing of cats and dogs appeared again, with the media adding fuel to the fire, it naturally caused a wave of public opinion.
It could even be said to be a storm!
The big newspapers still had a bit of professional ethics. They pixelated a few of the bloody pictures, but the smaller newspapers didn't have so much integrity. They directly published the original pictures, coupled with sensational bold and black headlines, and the effect was very good.
The initiator of the incident, Honghua Restaurant, was like a big hornet's nest. That afternoon, the company's gate was surrounded by a group of indignant protesters.
A few of the company's gangsters couldn't stand the abuse, and wanted to come out with baseball bats to drive the people away. As a result, before they could get out of the gate, they were attacked by rotten tomatoes and rotten eggs like raindrops, and retreated awkwardly.
In desperation, the person in charge of the company could only call the police for help.
In the end, what they waited for was a summons from the police station, telling them to go to the police station to explain the situation!
The dog abuse incident was blown out of proportion.
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