Five days ago, the official accounts of Lu Chen Studio and Chen Fei'er Studio launched a lucky draw for Korean games at the same time.
This lucky draw came from the promise made by Lu Chen to all his fans on Waves Blog. As long as the ratings of "Autumn in My Heart" in Korea exceeded 10%, then he would draw the same proportion of fans based on the actual ratings and give them a three-day, two-night happy package.
Then, Chen Fei'er directly changed the happy package into a two-person tour!
As a result, after "Autumn in My Heart" was broadcasted on Korea's KGS TV station, the average ratings reached 22.31%. This not only slapped the faces of those who were complaining about it on the blog, but also meant that 2,231 fans would enjoy this surprise gift.
The official lucky draw started on May 22nd. Every day, the official VIPs of the two studios would draw 100 winners from their respective support groups until all the winners were drawn.
Although this kind of lucky draw could draw all the winners on the same day through computer ranking, the publicity effect was not as good as drawing for more than ten days in a row.
Now, in Lu Chen and Chen Fei'er's support group, as well as the official forums of the two, lucky fans showing off the news of winning the prize had become a daily flaunt activity. Not only did it attract the envy of those who did not win, but passers-by were also jealous.
The lowest price for a three-day, two-night, two-person tour in Korea was more than 5000, which meant that Lu Chen and Chen Fei'er had to pay more than 10 million in real money, so the publicity effect was naturally excellent.
And it was precisely because of its great influence that it attracted the attention of Korea.
In the past ten years, the number of domestic tourists in Korea had been increasing, bringing a large amount of income to Korea. At the same time, it was facing competition from Japan and Southeast Asian countries, so it paid great attention to domestic publicity.
The Korean lucky draw organized by the two studios was undoubtedly an excellent publicity opportunity, so there was an endorsement invitation from the Jeju City Culture and Tourism Department.
Regarding this invitation, Lu Chen had no reason to refuse.
Although there was no high endorsement fee to be paid for a one-year tourism ambassador endorsement, compared to a real advertising endorsement, it was like heaven and earth.
However, this honor was very beneficial for Lu Chen to expand into the South Korean market. Especially with the great success of "Blue", it could avoid a lot of trouble.
Because Koreans were quite xenophobic, it wouldn't be a big deal if "Blue" suffered a setback in Korea's viewership ratings. However, it was precisely because of its huge success that some Koreans or their competitors would be extremely resistant to it.
KGS's "Autumn in My Heart" had defeated MBC's "Queen's Power" in terms of ratings.
The latter was MBC's blockbuster drama of the year. It could be said that it was a Big loss of face.
When KGS introduces "Full House of Romance," it would be strange if MBC did not stir up some controversy!
Such examples were not uncommon. In the past, many Japanese celebrities had suffered losses when they tried to enter the Korean market. They had a good start, but in the end, they ended up with a gloomy ending.
Back then, SPG and KGS had made many requests for the collaboration of the new drama "Full House of Romance." Apart from asking for benefits, it was also because of the pressure in this area that Lu Chen finally added a Korean storyline and added a few Korean celebrities to the cast. The purpose was to reduce the resistance that they might face in the future.
Now that Lu Chen had the endorsement of the tourism ambassador, SPG and KGS could make a big deal out of the publicity.
It was nothing more than an exchange of benefits.
After dealing with the accumulated business in the studio, Lu Chen and Lu Xi went to the hotel that Sister Li had booked for a banquet.
At night, he returned to his home in Zicheng Yuan alone.
Chen Fei 'er was still in Jinling. The huge house seemed very quiet. Originally, Lu Chen had wanted to ask Lu Xi to move in as well, but his sister had rejected him outright. She did not want to be a third wheel!
Fortunately, after taking a shower, Chen Fei 'er called him.
After being lovey-dovey for more than half an hour, the two ended the call.
Although he was a little tired and had to return to Jinling early the next morning, Lu Chen did not rest immediately. Instead, he turned on his computer and logged on to Waves Reading.
Waves Reading was one of the largest original online literature websites in China. With more than 50 million registered members and more than 100,000 contracted and resident authors, it had a great influence in the industry.
Domestic online literature arose at the beginning of the new century. It was a new type of literature that flourished with the Internet industry. After more than ten years of development, it had formed a huge market scale.
Fantasy, Xianxia, urban, military, history, and supernatural. Although online literature had problems of good and bad, with the rich imagination and diligent writing ability of thousands of authors, it had firmly attracted the attention of a large number of young people, and in many ways had surpassed the traditional field.
Waves Reading, QQ Literature, Hanmo Academy, NetEase Chinese … Many domestic Internet giants had divided the market in online literature and competed for the rich profits of literary IP.
Such as "Wen Tian Ji", "Tomb Explorer", "The Immortals Rise and Storm", "Love in the Harem" and other films and TV series adapted from online novels have achieved great success in the market.
While filming "Autumn in My Heart" and "Full House of Romance", Lu Chen also turned his attention to this emerging hot land, with the intention of making achievements on big IP.
His goals and ambitions were very big, but a popular IP was not something that could be easily created. Cutting in from online novels was undoubtedly the best choice, but today's online literature market had long been divided, and it had entered an era where the winner takes all.
Excellent resources are basically in the hands of several big websites. These websites have many "Great God" level authors, whose works are widely praised by readers, and it is easy to create popular IP.
And for the later newcomers, whether it is the website or the author, it is undoubtedly difficult to get a piece of the pie!
Lu Chen has an understanding of today's online literature. He deeply understands that his big IP plan faces many tests, and it is not easy to succeed.
Because the core of his big IP is Wuxia!
In Lu Chen's dream world, Wuxia literature once flourished, and many famous masters appeared. There are countless films and TV series based on Wuxia literature, and it still has a great influence even when his memory is broken.
But in his own world, Wuxia literature and Wuxia films and TV series have appeared, but they declined very quickly. Now that the field of online literature has established a pattern, will there still be Wuxia themes?
Lu Chen also did not know.
In a sense, Wuxia is a low-level version of Xuanhuan novels. Online readers are used to "high martial" or even "immortal martial" level of Xuanhuan novels. They are familiar with "battle energy", "soul power", "beast soul", and other dazzling terms of power. Will they like "low martial" Wuxia novels?
Lu Chen has taken time to read a few popular online Xuanhuan novels, and there is a big difference with the online Xuanhuan novels in his dream world. The latter was originally born out of Wuxia novels, while the former is a mixture of Western fantasy literature and Japanese fantasy literature, and then localized works.
If you compare it with the Wuxia novels that he wants to write, then the difference is even greater!
But no matter the result, since Lu Chen has made up his mind, then he will work hard to do it.
At the worst, if this path does not work, he will choose another one.
On the home page of Waves, Lu Chen did not set up an author account with his blog account, but registered a new ID: Remembering Now and Now.
This ID has a specific meaning, and in this world, only Lu Chen himself can understand it.
After registering an account and registering a simple personal information, the author area of "Remembering Now and Now" was established.
According to the system prompt, he can publish his work.
Lu Chen opened the document stored in the USB drive, first copied a paragraph of 3000 words to fill in the text.
Then he typed in the title of the book.
Lu Chen clicked "Upload for review."
This is the first step of uploading a new book. As long as it passes the review of the website administrator, it will be officially published.
The moment he clicked the mouse, Lu Chen did not know whether this is the beginning of his failure or the beginning of his big IP plan.
Everything will wait for the test of time and the market!
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