Monday, April 25th, sunny.
At 7: 45 in the morning, Meng Jiancheng stood in front of the subway station, waiting to go to work with the surrounding office workers to start a busy new week.
Beijing was very big, but there were more people. During the morning and evening rush hours, there were a lot of people commuting through the subway. The carriages were often packed like sardines. This was one of the characteristics of Beijing.
Meng Jiancheng had long been used to this kind of life. Seven years ago, he graduated from college and chose to stay in Beijing. He was lucky enough to find a job in a foreign company with a good salary and benefits.
Three years ago, he took out the money he had worked hard to save, and with the support of his parents, he took out a loan to buy a two-bedroom apartment near the subway station on the Fifth Ring Road. He finally settled down in Beijing.
He was almost 30 years old. Meng Jiancheng, or more accurately, his parents' wish, was for him to quickly marry a wife, start a family, and have children to continue the family line.
Meng Jiancheng also wanted to, but most of the girls in Beijing were very practical. He only had a small house with a loan. Obviously, it was not enough to find a partner who could satisfy him.
In this regard, Meng Jiancheng was still very open-minded. He believed that as long as the fate was right, the ideal partner would naturally appear.
If the fate was not enough, there would not be a good result if he forced himself to pursue it.
So during his break, Meng Jiancheng often invited three or five friends to ride in the wild.
In fact, he had always had a dream. It was to spend two years or even longer to travel the mountains and rivers of his motherland and enjoy the magnificent scenery of the north and south of the country. It would not be a waste of his time in this world.
However, reality suppressed his dream and suppressed Meng Jiancheng's artistic and turbulent heart.
Standing in the crowded crowd, his eyes unexpectedly fell on the LCD screen hanging on the pillar next to him.
This kind of 19-inch multimedia LCD screen was very common in the subway station. In addition to the content of subway safety knowledge and life knowledge, it was basically advertising. It was an important channel for the subway company to generate revenue.
There were still two minutes before the next subway arrived. Meng Jiancheng was too lazy to take out his phone. He was bored and looked at the advertisements.
A shampoo commercial had just finished playing on the multimedia screen. Meng Jiancheng scoffed at the model's long black hair, which was so bright that it could blind one's eyes. It was all f * cking routine. No matter how they were photographed, it was as if those advertising designers had all graduated from the same school. There was no creativity or sincerity at all.
Then, the screen suddenly went black, and the sound coming from the speaker went silent.
The next moment, a new scene quietly appeared. Blue sky, white clouds, a vast and boundless green grassland, and a long road that led to the horizon. The music accompaniment sounded, and the voices of the people around him were transmitted into Meng Jiancheng's ears.
"Wandering, on the road, are you going, viavia? Fragile and prideful, that was once me … "
Accompanied by the song, a white touring car appeared in the advertisement. The camera in the air followed the car closely, and the background changed from grassland to snowy mountains, Gobi Desert, desert, coast …
"I've crossed mountains and oceans, and I've passed through mountains and oceans. Everything I once had was gone in the blink of an eye. I was once disappointed and lost all my direction, until I saw that ordinary was the only answer!"
There were lyrics at the bottom of the screen. Meng Jiancheng was sure that this was the first time he had seen this obvious car commercial, and it was also the first time he had heard this song.
On this bustling subway platform.
He suddenly felt that somewhere in his heart, a deep emotion had been touched!
He stared at the screen in a daze. His heart seemed to have followed this touring car to the ends of the world, to the desert grassland, unfettered in pursuit of the wind, and the freedom of his dreams.
However, something broke out of the soil in his heart, germinating and growing!
The commercial was very long, and the aerial shot of the scenery was extremely beautiful. The music and song perfectly blended together with the theme. It was not the kind of crude and rude promotion that used strong stimulation to attract attention. Instead, it was like a spring breeze, silently affecting people's senses.
Meng Jiancheng stared at the screen in a daze. This was not the most creative commercial he had ever seen, but it was definitely the most beautiful!
Meng Jiancheng was not the only one staring at this commercial. Many people waiting for the subway to arrive were also watching and listening, feeling the charm brought by the image and music.
In the end, the touring car that had crossed mountains and rivers returned to the bustling city. The car stopped, and the door opened. A young man got out and stood in front of the car.
He was tall and straight, and his smile was bright and charming. It complemented the brand-new touring car!
Lu Chen!
Meng Jiancheng recognized the character in the commercial at a glance.
He was also a fan of pop music. He knew that the newly rising musical talent in the music industry had not only listened to Lu Chen's songs, but also bought Lu Chen's original CD.
Meng Jiancheng liked Lu Chen's folk songs very much. He listened to the album "You Who Sat Next To Me" many times. No wonder he felt familiar when he heard this commercial song just now. It was indeed a unique style.
The picture turned black again, and the four handwritten words "The Ordinary Road" appeared on it, followed by the logo of Zhonghua Automobile and the model logo of "R100", as well as the words "Grand Launch on April 23".
This commercial was really good!
Meng Jiancheng's profession intersected with the advertising industry, so his appreciation of advertising works was still a little stronger than ordinary people. In his opinion, whether it was the creative concept, the shooting, or the soundtrack song, this advertisement was first-class.
A good commercial doesn't need to yell at the audience. The kind of commercial that can't wait to open other people's skulls and instill the advertising intention into the brain will only make people feel disgusted.
A good advertisement should be silent and moisturizing.
Meng Jiancheng couldn't help but take out his mobile phone.
However, when he wanted to inquire about Zhonghua Automobile R100 on the Internet through his mobile phone, he was surprised to find that there were fewer people around him – it turned out that he missed the subway that had just arrived.
Meng Jiancheng couldn't help laughing, but he didn't care too much, because the next subway would arrive in 10 minutes.
He could still make it in time to get to work.
After entering the keyword, the browser's link advertisement immediately popped up.
Vision R100 is the new model of station wagon that Zhonghua Automobile has just launched. It is currently sold in Zhonghua Automobile's 4S stores. What made Meng Jiancheng's heart palpitate was that this new car, both in appearance and configuration, had a minimum price of only 120,000 yuan for the basic model.
His annual salary is also more than that amount, and the R100 pays in installments, and the interest is very low!
In fact, Meng Jiancheng has always had the idea of buying a car. On the one hand, he has the need to commute to work, on the other hand, he likes to travel far, and it would be too convenient to have a car.
In the future, it will be more convenient to take a girlfriend out to play, and he can also drive it back home during the Chinese New Year. The compartment of the station wagon is big enough to put a bicycle in the back seat …
Meng Jiancheng actually didn't want to admit that he was deeply moved by this advertisement and stirred up a commotion in his heart!
He opened a new link page and filled in his personal information and mobile phone number to make an appointment for the test drive.
At the same time, the promotional advertisement of Zhonghua Automobile Vision R100 "The Ordinary Road" also appeared in the media in major cities all over the country, high-speed rail stations, subway stations, bus stations, TV screens, and print newspapers and magazines.
The idea of this commercial was provided by Lu Chen, and the theme song of the commercial was also composed by him. It was signed in February and was not broadcast until now, because the shooting process took more than a month.
Zhonghua Automobile invested a lot in this advertisement. Many shooting teams went to all over the country to shoot real scenes. Most of the shots were taken by high-end drones, and the various materials were shot for hundreds of hours.
The final finished commercial was edited into different versions of the time. The version played on the multimedia screen at the subway and bus station was 2 minutes and 30 seconds, while the TV version was only 30 seconds and 15 seconds.
Zhonghua Automobile intended to use this advertisement to open up the urban middle-class market, aiming at the young group who pursue emotional style.
The same advertisement also appeared on major portals, and its theme song "The Ordinary Road" soon spread among Lu Chen's fans.
Many fans didn't have any idea of buying a car, but they all liked the advertisement and the song.
Because most of his energy was focused on shooting TV series, Lu Chen hasn't released a new song for a while. Recently, he only helped Chen Fei 'er produce a new album, and he hasn't come up with any works himself.
"The Ordinary Road" was undoubtedly a surprise from Lu Chen to his fans. Although it was an advertising song, its strong folk style, slow lyrical rhythm, and Lu Chen's excellent interpretation made the song have a different kind of charm. It was undoubtedly a work of real sincerity.
On the same day, Lu Chen released a lossless sound source version of "The Ordinary Road" on his blog, providing fans with a free download. The downloads exceeded 100,000 in two hours!
At the same time, Chen Fei 'er's new album "Woman Flower" continued to advance in QQ Music and crowdfunding. The total sales volume of the album successfully exceeded 1 million, creating a record for the fastest sales volume of a domestic pop music album to exceed 1 million in the past decade!
But Chen Fei 'er was obviously not satisfied with this. She didn't rush to hold a celebration party, but continued to tour major cities all over the country, trying to push the sales of the album to a point where people could look up to her.
In fact, her current achievements were enough to make people look up to her. Even those with prejudices had to admit that with this album "Woman Flower", Chen Fei 'er's transformation was very successful.
In the future, her name "Queen of Sweet Song" could be changed to "Queen of Love Song"!
As the most important contributor to the sales of Chen Fei 'er's new album, Lu Chen's name has a deeper and wider influence in the pop music world.
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