On April 16, Chen Fei'er's new album began online crowdfunding, and was released on QQ Music on the same night.
This "Woman Flower" album was Chen Fei'er's transformational work. It has been delayed for half a year, and has already attracted wide attention inside and outside the circle. Coupled with the early publicity and marketing, it showed a rainbow momentum as soon as it was released!
QQ Music was officially released at 7: 30, and by 9: 30, the sales had exceeded 100,000 copies.
Shocking the industry!
Nowadays, domestic pop music and pop singers have long passed the era of relying on selling albums to support their families. The miracle of a record selling millions or even tens of millions only exists in memories.
The great development of the entertainment industry and the rampant online piracy have made singers no longer rely on record sales. Commercial and advertising endorsements are the king of making money.
So, nowadays, even if it was a well-known singer, with the simultaneous release of online digital records and physical CD records, it would be considered a success if the combined sales could reach 200,000 to 300,000. The achievement of a platinum record is worth holding a celebration party.
Nowadays, it is very common for albums to be released online. Generally speaking, the sales in the first three days, that is, 72 hours, often account for one-third or even half of the total sales, especially the sales on the first day are particularly important.
There has always been a popular album sales formula in the industry, which calculates the approximate total sales based on the sales on the first day.
But this announcement is obviously not suitable for the sales in two hours.
100,000 copies in two hours, this is going against the natural order!
It should be known that for most singers, if the sales volume exceeds 100,000 copies within 72 hours of release, plus the number of physical records sold, and enough time is accumulated, it is not a big problem to win the achievement of [Platinum Record].
This is already the result they/they dream of.
But Chen Fei'er broke through in two hours. [Platinum Record] is not a problem at all. [Crown Record] with sales of 5 million is out of the question, but [Diamond Record] with sales of 1 million is already expected.
When did the last [Diamond Record] in the domestic pop music scene appear? Many people have forgotten.
If the best-selling album last year, Lu Chen's "You Who Sat Next To Me" can be counted as one, and MSB's "Not Yet Lovers" can also be counted as one. In particular, all 10 songs of the "You Who Sat Next To Me" album were on the Original Music Chart.
However, compared to "Woman Flower", which had just been released, the two rookie albums were overshadowed!
A Heavenly Queen was indeed a Heavenly Queen. Even if it was a transformational work, with the anticipation accumulated in the early stages, coupled with the recent explosion of popularity due to "Autumn in My Heart", and her own deep foundation, Chen Fei 'er's first move had beaten all the albums of the same period into pieces. There was no one who could compete with her.
If all the singers who have released albums on QQ Music, NetEase Music, pop radio stations and so on during this period are called together for a meeting, then Chen Fei'er can stand up proudly and say …
Everyone here is trash!
When the official V of Chen Fei'er's studio and the fan group posted the two-hour sales data on their blog, it immediately caused a great sensation both inside and outside the circle.
Of course, the fans cheered and jumped in joy. They congratulated their idol for creating a sales miracle and wished him a successful transition in advance. All of Chen Fei 'er's friends in the entertainment circle sent him "congratulatory messages". Even many VIPs outside of the entertainment circle sent their blessings.
However, the music industry was silent. Many pop music-related media and professionals fell silent.
They were all studying Chen Fei'er's new album.
Several of the 10 songs in the new album have been released in advance, such as "Your Eyes", which fans are already familiar with. This song is the only duet between a man and a woman in the album. With the popularity of "Autumn in My Heart", it has become popular abroad.
Also, Chen Fei'er's recent live broadcast of "Crossing the Sea to See You", although it was only an impromptu version, also became popular on the Internet and was forwarded many times on blogs.
Whether it was intentional or unintentional, it was part of the album's marketing publicity, from which one could also get a glimpse of the style and characteristics of the whole album.
With this "Woman Flower" album, it was already clear that Chen Fei'er had shifted from sweet songs to love songs. Both leaked works were 100% love songs.
Based on the quality of these two songs alone, the sales of the new album would not be low, not to mention Chen Fei'er's strength.
The most important thing was Lu Chen. Lu Chen not only tailor-made half of the album for Chen Fei'er, but also personally supervised the production!
With such a strong collaboration, it would be strange if "Woman Flower" sold poorly.
Therefore, the industry had expected that the album would sell well, but they never expected it to be so popular. The number of 100,000 copies sold in two hours was really incredible.
Whether it was out of professionalism, pure curiosity, or ulterior motives, many people in the industry carried out a careful analysis of "Woman Flower" at the first time.
On the one hand, they wanted to determine whether the sales of 100,000 in two hours were exaggerated. After all, as long as they were willing to spend money, not to mention 100,000, even one million sales could be achieved. However, no one would be stupid enough to spend such a high price to increase the ranking. The key was the quality of the album itself.
Buying could only be successful for a while, the quality was the basis for long-term hot sales.
On the other hand, those entertainment agencies studied the hot albums, which was also to prepare for following the trend.
If Chen Fei'er's new album sold out, then following the trend would definitely not be a loss. Just like the ratings of "Autumn in My Heart" broke the charts, and now several film and television companies were making the same type of TV series.
At 10: 30 pm, the sales of "Woman Flower" reached 140,000 copies, and the growth momentum slowed down slightly.
This was a very normal situation, because the fans bought it explosively. As time went by, the buying potential of the market would gradually be consumed, so the sales figures in the first three days were the most important.
At the same time, comments related to the new album were released on the Internet.
"Donghu Loose Practitioner", a well-known blogger and music critic of Waves, wrote in his long blog post: I just listened to Miss Chen Fei'er's new album "Woman Flower", and I couldn't help but want to say something, because if I don't say something, I'm afraid I won't be able to sleep at night.
What I want to say is that the biggest surprise in the pop music world this year is undoubtedly Chen Fei'er's new album. She completed a very successful transformation. From the beginning to the end of the album, there was no disappointment throughout the whole process, and there were continuous surprises and climaxes!
In the impression of many people, including myself, Chen Fei'er can only sing sweet songs. She has a naturally good voice for singing sweet songs, and her works have left us countless good memories.
This album let us see another Chen Fei'er, a beautiful, mature, and emotional Chen Fei'er. She redefined "love songs"!
In my heart, my favorite is the title song "Woman Flower". Chen Fei'er's gentle interpretation of this work is intoxicating, and the traditional nostalgic style has a special charm …
If I were to give this album a score, then I would give it a score of 9.9 out of 10!
"Donghu Loose Practitioner" is an editor of a fashion magazine, and a part-time writer, film critic, and music critic. He has a high level of professionalism, with more than 2 million blog fans, and his articles are very popular among blog netizens.
This well-known blogger has a unique view of domestic pop music, and he is also a member of the judging panel of the Asian Chinese Top Songs Chart. Whether it is a film review or a music review, he can often hit the nail on the head.
The most praiseworthy thing is that "Donghu Loose Practitioner" doesn't sell his ass and integrity. He doesn't speak with money, so his reviews are very credible and valued by the industry.
In this blog post, "Donghu Loose Practitioner" is full of praise for Chen Fei'er's new album "Woman Flower", to the point that people doubt his integrity — out of 10, I give it a score of 9.9!
Many people can't help but ask, is it really that good?
The answer is obviously yes. At least 90% of the review articles that have sprung up in blogs, forums, and post bars are positive, attracting the attention of more and more pop music lovers.
Many people were not originally Chen Fei'er's fans. After seeing these review articles, they couldn't help but be curious, so they went to QQ Music to buy downloads.
A high-quality digital album is only 10 yuan, and the membership price is 20% off. No one can't afford it.
This further pushed up the sales of "Woman Flower".
By 7: 30 p.m. the next day, the sales in the first 24 hours exceeded the 300,000 mark!
There is no doubt that this is a new record for the online sale of a domestic pop album in the past decade. In addition to the sales bonus brought about by the star effect, the quality of the work itself is the key.
The total sales of this album in the industry has been raised to 1.5 million to 2 million copies!
If there is no accident, Chen Fei'er has been booked to win this year's Best Album Award in the pop music industry, because such a result can sweep away all opponents and make people speechless. If you want to engage in shady business, you have to step on your face to the ground.
But for Chen Fei'er, no matter how good the sales of the digital album is, the money earned is only a small amount.
The real big money lies in the crowdfunding project on the online crowdfunding website.
The crowdfunding project for physical album sales of "Woman Flower" has a total of 5 package options. The lowest hardcover CD record crowdfunding price is 28 yuan, and a full 70,000 sets have been sold, while the highest Supreme Edition set crowdfunding price is 588 yuan, and more than 3,000 sets have been ordered.
This makes people have to sigh at the strong purchasing power of fans.
The total amount of crowdfunding in the 24 hours since it was launched was as high as 4.5 million +, and 150% of the pre-funding goal has been completed, and the entire crowdfunding project lasted for 10 days!
Such dazzling sales results have made many entertainment record companies jealous.
And many people in the industry have not ignored the existence behind the success of Chen Fei'er's new album.
Lu Chen!
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