On February 23rd and 24th, Haijin Satellite TV broadcast the 13th and 14th episodes of "Autumn in My Heart" during primetime.
Under the expectations of countless "blue fans", the ratings broke through 2%!
This was a remarkable result, and it was also the first urban drama since 2012 to break 2%!
Therefore, it caused another sensation both inside and outside the circle.
Although many people had accurate predictions in advance, when this miracle of ratings really happened, countless people were still shocked and incredulous. Heated discussions about "Autumn in My Heart" became a common phenomenon.
The total investment of "Autumn in My Heart" was just over 10 million, and including the publicity costs, it would not exceed 15 million. For a medium-length drama of 20 episodes, the production cost was very low.
Most of the actors in the drama were unknown newcomers, and the two main characters were not professional actors. Lu Chen and Chen Fei 'er were both singers without much acting experience.
As for the drama itself, the story belonged to Lu Chen's original, and had nothing to do with popular IP.
What made people most speechless was that the plot of the drama was very cruel, completely different from the popular happy reunion of a handsome man and a beautiful woman, or a Cinderella and a domineering CEO. Although the ending had not been released, it was very likely to be a big tragedy.
But such a drama was popular, and it was a complete mess.
"This is a pure love drama full of tears …"
Someone wrote on a blog: "Watching this drama, I have never considered the logic of love in it, because I can't understand why the two, who were brother and sister since childhood, could develop into lovers."
"But the music, the pictures, and the acting skills of the actors are enough to make everyone's heart melt."
"The story starts softly, but the accumulated sadness hits us at the climax. It is very tense, and I won't get tired of listening to it. The picture, the childhood village, and the farm after growing up, is very much like the world in a fairy tale. "
"Whether the actors were young or grown up, they are so cute, beautiful, and handsome. In short, they are very pleasing to the eye; whether it is the lead or the supporting role, their acting skills are excellent, and their emotional expression is very good!"
"In today's strange and dazzling society, it is full of fast-food feelings, and even the screen is full of temptation and competition, which makes people more and more confused and at a loss."
"Now I don't have the patience to watch a TV series from beginning to end, and I've begun to laugh at myself for watching too many brainless and superficial idol dramas. But in the process of watching 'Autumn in My Heart', I feel calm and sorrowful as if it had just rained, and the air is so fresh!"
"I like this drama, and that's it. I don't expect a perfect ending, but I will definitely follow it to the end!"
The blogger who wrote this long blog post, Shi Bing, has no fame. He is just a very ordinary member of Inspur blog. He is not even a V number, and has only a few dozen fans.
But when her blog post was reposted, the number of fans increased by a hundredfold. Many "blue fans" left comments, expressing the same opinion as her. The popularity of "Autumn in My Heart" was evident.
On the Waves blog, the number of fans of "Autumn in My Heart" had exceeded one million, so much so that the officials had specially opened a separate discussion section for the drama, which attracted a lot of popularity.
In the face of the craze caused by "Autumn in My Heart", the urban romance or idol dramas that were broadcast at the same time were greatly suppressed. Even Shonan TV's "My Heart Soars" suffered a crushing defeat in the collision with "Autumn in My Heart", and the ratings fell to 0.35%.
This made Shonan TV's hype for "My Heart Soars" a month ago all a joke!
And the happiest and most depressed was Haijin TV, which was broadcasting the premiere of "Autumn in My Heart Soars".
The ratings of "Autumn in My Heart Soars" had exceeded 2%, and with six episodes to go, the momentum would continue to rise. It was a foregone conclusion that the domestic average ratings of the entire drama would exceed 1%, and it would not be strange for it to reach 1.5% or even more.
The betting agreement between the two parties was based on the average domestic ratings of 0.25%. For every 0.10% increase, the buyout price for one episode would be increased by 100,000. Calculating at 1.5%, Haijin TV would pay 1.2 million for one episode, and 20 episodes would be a whole 24 million!
On the one hand, Haijin TV had earned a lot of advertising fees because of the popularity of "Autumn in My Heart Soars", and on the other hand, they felt the pain of having to pay the extra fees — if they had known it would be like this, they would have made a profit by buying 1 million for one episode.
Haijin TV was in pain and happy at the same time, and other people or units related to "Autumn in My Heart Soars", including investors, directors, actors, and so on, all enjoyed a generous meal.
Chen Fei 'er and Lu Chen's fan circle had expanded a lot, and the number of advertisers and performers who came to their door was like a school of carps crossing the river. In particular, Lu Chen's value had risen to a level that he could not have imagined before.
Before the broadcast of "Autumn in My Heart Soars", a million was enough to hire Lu Chen to be a spokesperson for the brand for a year. Now, Lu Xi's offer to the public was at least 5 million, and if it was less than that, there was no need to speak!
As for people looking for Lu Chen to cooperate, to act in movies and TV series, and even to publish books, there was an endless stream of people!
As for these bustling troubles, Lu Chen let Lu Xi deal with them all, and he stayed in Jinling to complete all the dubbing and music for the last few episodes of "Autumn in My Heart Soars".
On January 30th, the day that the 15th episode of "Autumn in My Heart Soars" was broadcasted, the famous ID Stray Cats posted a post on the entertainment section of the Sky Forum, one of the largest BBS forums in China, which received the attention of a large number of netizens.
The title of this post was very interesting, it was called "Crazy, Domineering, and Super Handsome."
There was not a single word in the post, and Stray Cats only posted a carefully edited high-definition GIF video.
In this short 30-second video, the main character was Lu Chen.
He was wearing a black armor, riding a fine horse, holding a bright silver spear, and charging towards the Hun Nu army. He was like a tiger, and his horse was like a dragon, showing everyone a character that was completely different from the image in "Autumn in My Heart Soars"!
This video was very well shot, and the close-up and angle shift were used perfectly, perfectly showing the momentum and bravery of a valiant general. It made people's blood boil uncontrollably, and it was very much like a scene from a blockbuster movie.
The ID Stray Cats was very famous in the entertainment section of the Sky Forum. His identity was quite mysterious, and no one knew whether he was a man or a woman, or what his occupation was. In the entertainment section, he would expose Big and Small news in the entertainment industry.
For example, a certain celebrity had cheated, a certain idol scolded his fans, a certain big shot was gay …
In fact, many people knew that Stray Cats should be a pushing force on the Internet, but his posts have a common feature, that is, they have substance, and the information is often genuine, and there are very few groundless or fictitious facts. Therefore, they are regarded as the guiding light of the entertainment section by forum netizens, and the number of clicks and comments is often very high.
At the beginning, Stray Cats once pushed Lu Chen, and also slapped several judges of Shonan TV and "Singing China" in the face, which caused a sensation on the Internet and caused a considerable impact.
This video post was also related to Lu Chen, and attracted a large number of replies in just a few minutes.
"What the, it's really awesome!"
"Is this a stunt? It feels like he didn't use a stunt double. He's very handsome! "
"This one looks a little familiar …"
"Haha, you don't even know Lu Chen? The original talent of the Prince of Folk Songs, the male lead of "Autumn in My Heart Soars"! "
"Professionals said that he didn't use a stunt double or add a stunt double in these scenes. It's a real skill!"
"I just said three words – too handsome!"
"Hype …"
"It should be hype, but who can tell me what Lu Chen is shooting?"
"Yeah, it's almost the New Year, and I haven't heard of him starting a new play!"
"It should be an advertisement, right? Or a music video? "
Of the people who commented on the post, nine out of ten were praising and amazed.
Everyone has seen historical dramas, and there are many famous actors who have played generals, but the young general played by Lu Chen gave everyone the feeling as the title of Stray Cats's post – crazy, domineering, strong and handsome!
The video was quickly moved to a blog, and Stray Cats also posted the same blog post on his personal blog.
As a result, the video spread on the Internet like a virus, and even appeared in many QQ groups, attracting the curiosity of countless netizens, making "cool, domineering, strong-handsome explode the sky" quickly appear on the hot list of the blog home page.
Anyone with a discerning eye can see that this is marketing hype, but more people who don't know the truth are looking for answers.
What kind of film is Lu Chen shooting?
"What kind of film are you shooting?"
When he received a call from Chen Fei 'er, Lu Chen had just seen the short video that was being forwarded everywhere on the blog.
He smiled bitterly and said, "It's the 'The Great Han Wu Di' that I guest starred in."
"The movie that you guest starred in?"
Chen Fei 'er knew that Lu Chen guest starred in a movie in Jinling, and suddenly realized, "Then it's official leak, why are all your scenes?"
Official leak of a film that is being filmed is a common means of hype.
Lu Chen touched his nose, "I want to know too."
Most of the footage he shot was in this half a minute long video.
Chen Fei 'er smiled, "It should be because you are popular now, that 200,000 yuan is so worth it!"
Lu Chen smiled, "Yeah."
He had a guest role in "The Great Han Wu Di" and used half a day to satisfy his craving for acting, and at the same time, made a fortune. He thought he had taken advantage of it, but he didn't expect others to be so smart!
The scene that Lu Chen shot had nothing to do with the whole movie, because the main character was Emperor Han Wu, and even the cavalry general Huo Qubing was only a supporting character.
However, the crew of "The Great Han Wu Di" was very creative, and they actually created this short video to hype up the movie, which was very clever.
Of course, Lu Chen would not say that he felt he had taken advantage of it, because it was also a positive promotion for himself!
Because of this video, the comment section of Lu Chen's blog was once again flooded with comments.
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