Chapter 178
Words:842Update:22/06/17 17:51:45
Five months later.
The official handover of the CEO position of Tianyu Entertainment under Shengyu Financial Group was completed.
Mu Yueyao became the only female CEO since the establishment of Shengyu Financial Group. She was in charge of all the entertainment businesses under Shengyu.
Actually, this handover ceremony was considered to be particularly long.
Although Yun Tianyou had taken over most of Shengyu's affairs from Mu Yazhe, it did not mean that Shengyu Financial Group was a family-run enterprise.
With the Mu Group as a precedent, Mu Yazhe hoped that Shengyu Financial Group could become a multinational corporation that would last for generations. Therefore, all the positions in the corporation were fair competition.
Of course, as the precious daughter of the founder of Shengyu Financial Group, she still had some preferential treatment in the election.
After Yueyao officially took over Tianyu Entertainment, she made three sweeping changes. First, she eradicated all the vermin left behind in history.
Tianyu Entertainment's predecessor was Huanyu Entertainment. After Shengyu Financial Group acquired the Mu Group, they also acquired Huanyu Entertainment.
This was not a benign cooperation.
Back then, Mu Yazhe had forced the merger. Therefore, some of the senior shareholders of Huanyu Corporation were somewhat conflicted.
The outside world was not optimistic about this acquisition. They had a feeling that after Huanyu was acquired by Shengyu, it would definitely go downhill.
Indeed, during the period of time after the acquisition, Huanyu had indeed gone downhill for a long time.
At that time, almost half of Jiangshan's business was supported by Yun Shishi.
This acquisition almost caused Huanyu to suffer a great loss, and many popular celebrities left.
After some time of consolidation and consolidation, Huanyu Corporation was renamed Tianyu Entertainment. Only then did it pick up again.
At that time, Yun Shishi, who was in a semi-retired state, was also the deputy director of the entertainment industry. She had a better strategic plan than Ji Lin. She did not sign any of the internet celebrities and instead, she specifically picked veteran actors and actresses whose contracts had ended.
When Yueyao was ten years old, Tianyu ushered in a historical year.
That year, almost all the popular young actors and actresses failed at the box office due to high pay and zero acting skills. On the contrary, a TV series that Yun Shishi invested in was so popular that it surprised the outside world.
She wasn't investing in some big IP or celebrity production. It was just a simple family drama. It was nothing more than a family affair between mother-in-law and daughter-in-law. However, because of the strong sense of immersion, her own ability in the drama was regarded as a masterpiece by the audience to "wash their eyes".
Actually, the story wasn't that fresh.
It was just that after such a long period of time, after the awkward acting of those young actors and actresses, the word "traffic" suddenly lost its luster.
Coupled with the rectification of some of the bad practices in the entertainment industry regarding high pay and "loopholes in contracts," many stars with good acting skills finally made a comeback.
This was not because Yun Shishi had a better view of the big picture, but because she believed that a celebrity could be inexperienced in acting and not have the looks of a dragon or a phoenix among men, but if there was a problem with their attitude or if their integrity was questionable, they were destined to not be able to stay young.
She didn't like people who were not serious about their work.
The reputation of the artists under Tianyu suddenly rose.
After that, Tianyu recruited a large group of elite editors. With good stories, a good team, good actors, and good resources, Tianyu almost occupied a heaven-defying market share.
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