Chapter 1437
Words:788Update:22/06/17 17:56:30
As everyone knew, many female celebrities were working hard to become an "international superstar". Compared to the red carpet at the Oslan, Berlin, Venice, and Cannes Film Festival, the fashion show was more approachable and had a lower threshold.
The International Fashion Week, which happened twice a year, was not only a major event in the global luxury industry, but also an important opportunity for many female celebrities to grab the headlines.
Every Mid-Autumn Festival season, many female celebrities would rush to the fashion shows without prior agreement.
Watching a fashion show was a very high-class thing. Although the threshold was low, it wasn't easy to get an invitation letter.
It should be noted that when a luxury brand held a fashion show during Fashion Week, the range of invitations they could send out was strictly limited.
In fact, 40% of the invitations were for the world's top fashion media.
30% was for famous fashion buyers.
10% was for celebrities and guests.
10% was for top VIP customers.
The last 10% was reserved for random allocation.
As a VIP, Mu Yazhe also received an invitation to the Milan show, but he threw it aside.
He wasn't interested in fashion shows, so he didn't plan to go.
Celebrities who received a direct invitation from a brand were of course the highest status. The right to watch the show in the VIP section was a top-notch standard. Ordinary female celebrities couldn't get this position.
In addition, people in this position not only had the priority to choose clothes to wear in the show, but they could also be personally received by the brand's designer to pave the way for future cooperation.
Celebrities who didn't have a direct connection with the brand could choose to connect with 40% of the media.
As the domestic media increased their coverage of the Fashion Week, "watching a show with a celebrity" became the focus of various reports.
Some media even hired celebrities as "special fashion observers", which became a win-win cooperation model.
On one hand, the media used the gimmick of famous celebrities to enrich their coverage. On the other hand, celebrities could also use the media to increase their exposure.
Some celebrities who didn't have any works, but had good looks and temperament, became the media's partners.
Of course, some low-ranking female celebrities didn't even have such conditions.
They didn't even have the qualifications to attend the fashion show.
But in order to gain space and ride the popularity of the fashion show, they would fight at their own expense. They would take the initiative to "pay" the media's travel expenses, "bribe" the brand's public relations with high prices, and "get in through the back door". Even if they didn't have a seat, standing was enough to write a few rounds of publicity.
What "outshines the crowd", what "heaven-shattering beauty", what "stunning appearance at the end of the show", what was the truth?
Many female celebrities who failed to get an invitation to the fashion show shamelessly went to the red carpet, but they were still rejected by the ruthless fashion show. Even so, they still had to pretend to be elegant and stand outside the entrance of the fashion show to take a few glamorous photos. Later, they would use the publicity to hype themselves up, which was also a good way to get publicity.
Yun Shishi's participation in the fashion show this time was all because her manager had helped her secure a collaboration with a major brand not long ago.
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