He read the front page again carefully, word by word. There were three important points in it. The first was to implement the principle of equal access and fair treatment. Non-public enterprises shall be treated equally with enterprises of other forms of ownership and shall be treated equally.
The second point was to encourage the non-public economy to participate in the restructuring of the state-owned economy and the restructuring of state-owned enterprises.
The third point was to increase the fiscal and financial support for the non-public economy.
Li He realized that he had been excited for nothing. He had overestimated his influence. The name of this proposal was similar to the name of the later one. There were still restrictions on the entry of private enterprises.
In fact, it was just an explanation based on the 14th National Congress report. It was still based on the ownership structure, with public ownership including ownership by the whole people and collective ownership as the main body, with individual economy, private economy and foreign investment as the supplement. Various economic sectors could develop together in the long term, and different economic sectors could also voluntarily carry out various forms of joint operations.
It was equivalent to the judicial interpretation of the Supreme Court.
However, it was already not bad. It was equivalent to digging a small hole in a reservoir, and the trickles could eventually converge into a large river.
He stuffed the photo that He Fang had cut into the corner of their marriage certificate frame.
He Fang teased, "You're proud just because of that?"
Li He said disdainfully, "I'm not proud even if I'm handsome!"
He was the world's number one!
He was the number one in China!
Was he proud?!
He, Old Li, was not proud at all!
He Fang burst out laughing, "Don't be so cocky. It's Labor Day tomorrow. Should we bring the child out to play? "
"Where to play?"
"What do you think?"
"Beidaihe?"
He Fang shook her head, "It's too far, and it's not easy to drive. I know the road conditions there, it's very bumpy."
Li He said, "Tell me then."
He Fang said, "Let's go to Xiangshan. There's a cable car there. We can take the cable car with the child."
"Yes." Li He agreed. He had gone there with his classmates before graduation. At that time, he had promised Wang Hui that he would bring her there when the cable car was opened.
However, as time passed, everyone had probably forgotten about it.
Their family wanted to go on a trip, but He Long and his wife couldn't go with them. It was the tourist season, and business was booming. How could the in-laws give up the opportunity to make money?
He Fang drove while Li He sat in the front passenger seat with Li Lan in his arms. Old Mrs. Han sat in the back with Li Yi in her arms.
When the car was about to leave the city and enter the suburban provincial highway, He Fang pointed at the billboard on the roadside and said, "You guys made that advertisement, right?"
He slowed down the car as he spoke.
Li He could only see the back of the billboard when he turned his head. However, the billboard was double-sided. He could still see the billboard clearly: BMW, stylish and well-received.
"What the hell? This is. "
He was a little unhappy with this inexplicable advertising slogan.
He knew that BMW's first mini truck had been off the production line for a few days. Yang Yong was good at creating momentum. At that time, it was very sensational. Even the central and provincial leaders went to cut the ribbon. He was satisfied.
But he had never thought that the advertising slogan would be so lame.
It was no different from the fruit juice advertisements on the roadside. It was exactly the same as those 'fruit juice, the enjoyment of the nobility'. A few days ago, he was still laughing at others!
Now, even his own family was like this!
It would be weird if he could bear with it.
After arriving at Xiangshan, he parked the car in the carpark. He asked Zhang Bing and Dong Hao to protect He Fang and her mother to play on the cable car first. There were too many people so that they would not bump into each other.
He took out his mobile phone and called Yang Yong.
When Yang Yong heard Li He's voice, he was a little uncertain. According to his experience, as long as Li He took the initiative to call, it was definitely not a good thing.
"Mr. Li, what's up?"
"Did you guys advertise?" Li He asked angrily as soon as he came up.
"Yes." Yang Yong was a little confused.
"I asked you what the slogan was."
"BMW is a stylish and elegant car. It enjoys a good reputation." Yang Yong still said that carefully.
Li He said, "What do you think?"
"Mr. Li, you know that we don't know much about advertising. We hired a consulting company in Pujiang to do it." Yang Yong saw that Li He did not say anything, so he continued, "Mr. Li, do you have any opinions? We will definitely change it."
"I have a big opinion. What kind of consulting company is this? This kind? "Li He was very angry.
Yang Yong thought for a while and said bluntly, "This company was recommended by someone. He said that it was done well."
"Who recommended it? You're such a bad friend! You don't even know it! "
"This …" Yang Yong hesitated. He gritted his teeth and said, "Li Aijun recommended it."
He had to sell it even if he did not want to. It was better for two people to take the blame than him alone.
"Li Aijun recommended it?" Li He did not believe it. "Why would he recommend you an advertising company for no reason?"
Yang Yong said, "Didn't his previous shoe factory need to do market research? He found this company and did some TV commercials. This company continued to accept them and the results were very good. "
"Let's not talk about other things first. How did you guys agree with the slogan?" Li He did not expect that it was really recommended by Li Aijun.
"Our company discussed it together. Overall, it's not bad." Yang Yong said with grievance. "It's better than many manufacturers in the country. Also, after the advertisement was released, the calls from interested parties never stopped."
Li He said helplessly, "Can't we learn to be in line with the international standards? We can't just compare with the bad ones. Can we compare with the good ones? "
Suddenly, he realized that even the brand of BMW in his hands was like trash.
"Mr. Li He, do you have any good advertising suggestions?" Yang Yong thought that since Li He was not satisfied, he must have his own suggestions.
"There will be a way when the car reaches the mountain, and there will be a BMW on the road!" Li He said without thinking.
"There will be a way when the car reaches the mountain, and there will be a BMW on the road!" Yang Yong repeated it a few times.
Li He could even hear the sound of the table being slapped.
"How is it?" He still asked despite knowing the answer.
"Good, good, that's great! Mr. Li, I don't know what to say! "Yang Yong could not help but admire Li He's wisdom!
There was a saying in China, 'There will be a way when the car reaches the mountain, and there will be a way when the boat reaches the bridgehead.' It showed the optimistic attitude of the Chinese towards life. However, this saying was used cleverly by Li He in the car. This advertising slogan vividly showed the popularity of BMW cars. It was an exaggeration to say that as long as there was a road, there would be a BMW car.
This was because everyone agreed on good things, and most people's choice was not wrong.
"Alright, let's use it then." Although it was a theft, Li He was proud of his foresight.
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