"The continuous ink-jet and code spraying machine is our newly developed product. After three and a half years of basic research, it is the most exciting product in history. Whether in terms of printing quality, stability, work efficiency, or intelligence, the ease of maintenance and ease of inheritance, the Polar Printing and code spraying machine has reached a new height of continuous ink-jet technology."
Wu Bo was very excited!
Most of the people in the audience were media reporters who had been paid to come, or distributors who had come because of Yuanda Group and Golden Deer Group. They were not very interested in Wu Bo's introduction.
Moreover, it was a product from China.
It was not discrimination, but their impression of Chinese products was still stuck on the four great inventions. The propaganda of the Chinese also stopped at the ancient civilization and the four great inventions.
It was not until a girl came up with a machine that it caught everyone's attention.
Wu Bo took the machine from the girl and said in a louder voice, "Light weight and small design. Even after filling the ink and solvent, the weight is only 20 kilograms. It's only half or even one-tenth of the current code printer on the market! It's very suitable for small production workshops or small installation spaces. "
This was a portable design that they had specially added. Even the girl could lift the weight, and it was very easy to demonstrate to customers.
The small character code printer was very suitable for all kinds of soft packaging, paper, plastic bags, and other materials in the food, medicine, beverage industry, and other industries to print information such as production date, batch number, and shift number.
Could this be a code printer?
Many people in the audience shook their heads.
Everyone was still stuck in the impression that the code printer was stupid and black.
After a while, under their watchful eyes, two Chinese people pushed in a simple conveyor belt.
"I'll demonstrate it to everyone." Wu Bo personally connected the conveyor belt and the code printer. Amidst the buzzing, he said loudly, "Everyone, please take a look. I'll put in blank paper and plastic bags."
The paper quickly passed through the conveyor belt and did not stay for more than a second under the spray of the code printer.
When Wu Bo held up a piece of paper with clear writing, everyone was still in a daze.
Wu Bo proudly distributed a printout to everyone present.
The participants rubbed the freshly printed words with their hands and found that the ink was dry, and the dots were clear and beautiful.
Those who really knew the industry could tell that the sound of the code printer was a little strange. Although there was a buzzing sound, it seemed too quiet.
Someone suddenly asked, "Why isn't there an external air pump?"
"The system pressure is generated by the built-in mini air compressor without the need for an external air source. This greatly improves the flexibility and reliability of the system, and reduces the user's cost and fault sources." Wu Bo seemed to be very happy that someone had asked this question. "Since there's no need for an external air source, and the equipment works in silent mode, there's no noise."
This was the result of six months of hard work by them and some Soviet Union experts.
Normally, the printer would have a noise level of around 55 decibels. If there was an external air pump, it could reach more than 100 decibels.
The venue was silent. Wu Bo's words did not move them.
The core technology of the printing machine was the software control system and some hardware design. Even though every brand's design and operation methods were different, the basic principles were the same: viscosity, pressure, power outage, charging, phase, high voltage.
Perhaps the machine in front of him could be used. The question was, compared to other international well-known brands, whose machine was faster, whose longevity was longer, whose stability was better, whose maintenance rate and maintenance cost was lower?
Wu Bo was a little flustered when he saw the reaction below.
He forced himself to recite a summary written by an American:
"We constantly ask questions, explore, and discover, and then generate creativity to develop more design and better products. Because of this process, we have found a more refined beauty, more user needs, and the needs of the market, as well as the fastest efficiency and the best service. We hope to convey the vibrant spirit of polar printing, touching design, and brand-new concepts and product content through this global new product release opportunity."
There was a warm applause from the audience. Maybe it was because they were happy that this boring press conference was finally over.
Immediately, a reporter symbolically asked about the price of this product.
"Everyone, this is the world's leading inkjet printer! But it's only 999 USD! " Wu Bo gritted his teeth as he said this. He had originally planned to quote a higher price, but the reaction of the audience told him that he could only enter the market through a price war!
"999 USD!"
What a joke!
The audience was in an uproar!
This price broke the record for the lowest price in the printing machine industry!
The cheapest unit from Linx Printing Technology Ltd, which had just been listed in the UK, cost more than 8000 USD! This price did not include the parts and installation costs!
999 USD was simply child's play!
"Ladies and gentlemen, you did not hear wrongly. It's 999 USD!" Wu Bo saw the enthusiasm of the audience and finally gained some confidence.
He finally agreed with Li He's words. If China's products wanted to enter the international market, other than a price war! There was no other way out!
China's main export was still foreign businessmen. Foreign businessmen set up factories in China and made use of China's cheap labor to produce products that met their requirements. They had first-class brands, advertising, marketing, and complete product distribution channels.
China's export enterprises, which had just started to differentiate A, B, C, and D, were no match for them. They needed to use their pitiful knowledge of international trade to adapt to the international rules that they were completely unfamiliar with.
In such a difficult situation, many so-called experts would only criticize China's enterprises for only knowing how to fight a price war, only know how to copy, and completely do not understand brands and independent innovation.
China's products were synonymous with garbage!
They had neglected the efforts of China's entrepreneurs!
Those who made sarcastic remarks in hindsight were all talking nonsense!
Most of the businessmen were smart, and many of them had a long-term vision. They also hoped to quickly reach the peak of their lives. They also understood the importance of brands and technology accumulation. But the lack of capital and accumulation was their weakness.
Without a strong foundation, it would not be easy to do anything.
They had no choice but to fight a price war. If they wanted to get a share of the international market, they could only shamelessly do it!
Without any hesitation, a few distributors stood up and placed the papers in their folders on the conveyor belt!
They did not believe it and took off their belts and placed them on the conveyor belt. The printer's performance was still good!
This machine was worth 999 USD!
Even if it could only be used for half a year, it was still worth it compared to the expensive printer that cost tens of thousands of USD!
A printer that cost tens of thousands of USD would cost a few hundred USD every month!
Without any hesitation, the distributors signed the purchase contract on the spot!
Wu Bo saw the crowded counter and the salespeople who were busy handling the business. He did not know if he should feel sad or happy.
This product launch could be considered a success, but it could also be considered a failure.
The success was that they had received a contract for nearly 5 million USD. They had opened a gap in the fierce competition and obtained a chance to survive.
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