Of course, many of the films were very impressive and very good.
But what he didn't understand was that compared with domestic films, "Forrest Gump", which also showed the social situation of the same era, had a completely different feeling.
These domestic films, which expressed human nature and social reality, described China, which gave people a sense of distance, strangeness and difference. Although the films with a very "local" style successfully left an impression on foreigners, they all left an impression of poverty and backwardness.
Li He didn't mind that they would expose the so-called family scandal and expose the cultural inferiority complex hidden for five thousand years. After all, he was not a person who hid his illness for fear of treatment.
But in this great era of reform and opening up, if Chinese companies or Chinese people wanted to go out and do business, a real China film should have a strong China spirit and a positive image.
What was more, a lot of people were already making this kind of film, so there was no need for him to follow the crowd and collect a salary from the Office of Strategic Deception.
Sometimes he had to admit that Hong Kong films were a lot better at conveying China's culture and ideas than those in the mainland.
In the golden age, successful Hong Kong filmmakers used film, a modern art form, to reproduce the values of China's traditional culture from many perspectives. Jackie Chan, Jet Li, Bruce Lee and the others, whether intentionally or unintentionally, carried out national public relations, which could be considered as a contribution to China's external propaganda.
In the field of culture, this was a tough battle between countries. Unfortunately, China had always been trash, and had been abused badly. It wasn't until after the Olympics that China began to deliberately spend a lot of money on publicity films and public relations for the country's image.
Hence, he would rather learn from Student Guo Xiaosi and make pompous films about the worship of famous brands, a life of luxury, splendid lights, mixed-race models, melodramatic tears, fancy clothes and stilts.
If the country's image was right, as an individual, you could freely grab prawns in Thailand, wash your feet outside the Louvre, ride a golden bronze bull outside Wall Street, eat snacks in the Hong Kong subway, and talk loudly and arrogantly everywhere.
People would even praise you for being easygoing, enthusiastic and not bothering about trifles!
Seeing that Li He was a little tempted, Su Ming hastened to say, "I've calculated it myself. If I invest in some directors, the box office will definitely not be bad. Most importantly, I can also produce my own discs, which will also be a big source of income."
In the past, under the protection of the centralized economic system, the production team did not have to worry about investments. As long as they had the filming rights, the investments would come. From production to distribution, the production would be contracted by the state. The creative staff did not care much about whether the film made money or not, as long as it was famous.
Reform was happening everywhere, and the film industry was no exception.
China's structural reform began in the countryside, and its magic weapon was the contract system, "one package works". Other industries followed suit, and the movie system also went with the flow.
The contract between the state and the film studio was a big contract, while the contract between the production team and the photography team was a small contract.
However, the contract system did not play a big role in the film industry, and the benefits were still limited. The state-owned film studios would lose money every time they invested in a film.
In recent years, it had become more and more difficult for the big film studios to survive, and they began to sell factory logos. Most of them were independent producers in disguise, and most of the investment funds belonged to private companies and individuals.
Although it was illegal to secretly buy and sell factory logos, everyone turned a blind eye to it.
The key point was that independent production could make money, and the interests of all parties could be taken care of.
Therefore, this situation gave Su Ming an opportunity. After being in the tape industry for so many years, he was no longer a stranger to the film industry, and he was a little eager to try it out.
"How much does one film cost?" Li He thought about it and asked.
Su Ming said, "About a million."
Li He smiled and said, "So little? You can just invest in it yourself. Why are you asking me to join in the fun? "
"I want to make it bigger and more formal. No matter what, I should invest in at least seven or eight films a year." Su Ming was very satisfied with his current life, but it did not mean that he was satisfied. With Li He's help, Fu Biao, Pan Song, and Pinsong's net worth had been catching up to him all these years, and they were about to surpass him!
Therefore, he understood that if he wanted to make it big, he still needed Li He.
Li He asked, "How much do you want me to invest?"
When Su Ming heard that, he instantly beamed with joy. He looked around and smiled as he said, "Brother, you invest twenty million. I'll also invest twenty million. Let's set up a film company and each of us will take half of the shares."
Li He said, "I'll invest forty million and take half, but I have a request."
Su Ming said doubtfully, "Brother, you're making fun of me by saying that! I'll definitely listen to you! Su Ming, do you have a request or not! "
Li He waved his hand and said, "Our relationship is one thing, but business must be business. I have no reason to ask you to lose money. "
"How could I lose money? You have to believe me! "
"No, it's not that. I'm saying that if I make it according to my request, I might lose money. But my goal in making movies is not to make money. "
"Not to make money?" Su Ming was even more confused.
If investing doesn't make money, then what's the point?!
"Let me put it this way. No matter what movie you make, be it comedy, action, sci-fi, horror, animation, thriller, crime, or adventure, there's only one request. Imitate American movies and shoot them according to the elements of American movies." Li He also couldn't say much about American values, but he had already decided to carry out his imitation business to the end.
Of course, relying on imitation might not be a success. For example, if China made 'Titanic', it might become 'The Affair of the Green Tea Bitch' or 'The Marriage of Deception', and 'Dreams of the Bridge' might become a copy of 'Pan Jinlian'.
Chinese audiences could accept this kind of movie only because the male and female leads were foreigners. They accepted it as a cultural difference and thought it was a foreign romance. But if this kind of plot happened in China, it would definitely be condemned by everyone.
So, the probability of imitating American movies being a flop was very high.
Also, many American blockbusters could not be imitated. According to China's current film technology, they could not even make good special effects with 50 cents.
However, he still decided to give it a try, because he could afford to lose money, and he could afford to play.
Su Ming was shocked. "Aren't the scenes in American movies too much?"
He was still not used to the messy relationship between men and women in American movies.
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