Monster Industries never played by the rules.
Other people would release new phones at a fixed time every year and conduct media publicity several months in advance to warm up.
Monster Industries casually relied on the almanac to release time and only gave the entire Hua Xia and even the European market six days to prepare.
What could be done in six days?
After receiving the news, the national offline distributors and flagship stores of magic crystal phones almost went crazy. What a joke. How could they complete the distribution, publicity, and customization of activities in this little time?
Even now, they didn't even know what the second-generation magic crystal phone looked like.
But time was time. In Monster Industries' view, six days was enough.
As a last resort, distributors and flagship stores all over the country could only grit their teeth and rush to work on the second-generation magic crystal phone publicity plan.
On the first floor of the Monster Industries building, opposite the commercial street was the official flagship store of Monster Industries. It was also the largest flagship store in the country with the most products and the highest technology content. Time was tight. The major distributors simply put their ideas here and prepared for the official flagship store to launch any kind of publicity activities, and they followed suit.
Anyway, Monster Industries didn't like to engage in preferential promotional activities. The price standards they gave to distributors were the same nationwide. Distributors all over the country did activities according to their own market conditions.
The minimum order was 100, and there was a 6% rebate for less than 1,000 units.
For more than 1,000 units and less than 5,000 units, there was a 7% rebate.
5,000 to 10,000, 10,000 to 20,000 was another threshold, and the maximum limit was 50,000.
However, Monster Industries didn't learn from Apple. After the new product was released, the old model had been stubbornly holding on to the original price.
The official first-generation magic crystal phone was reduced by 1,000 units. However, after the price was reduced, the sales of the first-generation magic crystal phone on the official website and Taobao and Jingdong flagship stores fell like a cliff.
This meant …
Consumers had strong expectations for the second-generation magic crystal phone. They didn't mind waiting another week for the new phone to be released before weighing whether to buy the first or the second generation.
The next day.
The huge electronic billboard on the official flagship store of Monster Industries had a new change.
This electronic billboard, which was comparable in size to a giant screen theater, was seamlessly pieced together by eight dream displays. To have such an electronic billboard in the core business district of Zhongyun, if it were any other company, they could earn tens of millions of dollars in advertising fees alone.
Monster Industries only broadcast their own products and Zhongyun City's weather forecast.
Now, there was an additional five-second advertisement in the product advertisement.
It was a phone with only a silhouette and no other details. Beside it was an advertisement with a mechanical style that Monster Industries especially loved to use.
— — The second-generation Magic Crystal grants you an eye of technology.
The next day, distributors all over the country followed suit and put up the same large billboards. For a time, the netizens who were interested in the magic crystal phone angrily complained that Monster Industries was playing mysterious, word games, and …
Toying with consumers.
What the f * ck did this slogan mean?
"Big Brother, you should at least give us a picture of the front of the phone. How are we supposed to guess with such a pitch-black outline?"
"Everyone, don't panic. My uncle works at Monster Industries. He told me that the meaning of these words was actually that the second generation of the Fantasy Crystal Hand would use black technology that no one could guess. It would dazzle and blind our eyes. "
"I'm convinced. This time, the magic crystal phone didn't even have a proper press conference, and they announced the launch date. The news about the second-generation magic crystal phone technology on the Internet was all the blind guesses of those editors. "
"What about the price? They didn't even announce the price. Are they going to follow the price of the first one, or learn from Apple's flagship model and jump directly to 8,388 yuan? "
"I'm going to faint ~ upstairs, Apple's flagship model costs 8,388 yuan?"
"I'm trembling. Please Monster Industries, don't raise the price of the second-generation magic crystal phone."
"The price is not important to me. I just want to know the meaning of this advertising slogan. I don't want to buy a phone similar to the first generation magic crystal five days later. After all, I worked hard to get this money from my girlfriend. "
The netizens were guessing, those major technology media were guessing, mobile phone suppliers and mobile phone manufacturers were guessing. They wanted to know the secret of the second-generation magic crystal phone more than the netizens.
… …
Far away in the United States, at Apple's headquarters in Cupertino.
Apple's president in Hua Xia, Madison, Head Tim, and several top engineers who participated in the development of Apple's flagship model sat in an airtight small conference room. The meeting had been going on for half an hour, but there was no sign of it ending. Instead, there was a sad look on their faces that was quite inconsistent with their identities.
The theme of this meeting was the magic crystal phone. When Monster Industries suddenly announced the release of the new generation magic crystal phone six days later, they were like a turkey that was suddenly plucked of its feathers. They were at a loss.
Because according to the information they had, Monster Industries still had at least half a year to launch the new model.
With this half a year, Apple could rely on the current 8 series and the flagship version to take the money from consumers' pockets one step ahead. When Monster Industries' new generation of mobile phones came on the market, the high-end mobile phone market share left for them would be reduced by 40% compared to now.
"This is a mistake in my work in Hua Xia. Previously, I estimated that the second-generation magic crystal phone would come on the market after half a year based on the sales volume of Monster Industries' old models and the supply order of mobile phone parts." Hua Xia's president, Madison, held the second Cohiba No. 6 cigar in his hand and sighed, "Not only did we fail to judge their true intentions, but now we can't even know the new technology they applied to the second-generation."
"This is also my mistake." Head Tim took a deep breath. The air in the conference room was still as fresh as the grassland after the rain due to the good ventilation system, but his heart was covered with a layer of dark clouds.
"Any mobile phone technology company will only launch a new generation when the market potential of the previous generation of mobile phones has been squeezed dry."
"This is an eternal interest. No one would have thought that Monster Industries would break this interest rule."
"You know, this Moon Magic Crystal Phone's sales volume ranks second in Hua Xia, only three percent lower than our new product. Before our new product comes out, it will always be the first. "
"Boss, I think the brand-new technology of the second-generation magic crystal phone may be in the camera." An electronic engineer who had been silent most of the time suddenly spoke.
Sect Leader Tim nodded and said, "Tell me what you think."
"I have been looking at the information handed over by Mr. Madison." The engineer held up one of the pages and said, "We all know that the company with the best camera technology in the world is Sony. The cameras of the first-generation magic crystal phone were all supplied by Sony. "
"However, the data shows that between one month ago and three months ago. Monster Industries and Sony's camera supply orders have been decreasing. "
"It has dropped from the peak of five million cameras per month to 1.2 million today, which coincides with the figures in another Magic Crystal Phone sales data."
"Doesn't this mean …"
"It means that Monster Industries' second-generation mobile phone uses Sony's camera." Head Tim was surprised.
This logic was very easy to understand. Before the new mobile phone was launched, it was inevitable that mass production would be needed.
According to the unparalleled performance of the first-generation magic crystal phone, at least five million units of stock would be needed before the second generation was launched. The figure of five million meant that Monster Industries would add at least eight million sets of parts from the parts supplier in advance.
A mobile phone could not be without a camera, and Monster Industries' purchasing standards were highly consistent with Apple's.
They were the best in the market.
From the camera, to the unlimited signal module, to the Bluetooth module, memory module, etc.
They used Sony's 13-megapixel camera before, and now it was only four days before the launch of the second-generation magic crystal phone. They did not have any mass supply orders with Sony?
Perhaps this was the reason why they judged that Monster Industries would not release a new mobile phone in the short term.
Thinking of this, Head Tim signaled everyone to be quiet.
Five minutes later, Head Tim, who had finished the call, nodded seriously.
"I have confirmed with Sony that Monster Industries is not only gradually reducing the camera orders, but even when the supply agreement expires in two months, they will terminate the agreement and no longer purchase from Sony's mobile phone cameras."
Then Head Tim interrupted Madison's expression and continued, "Samsung, Howe, and TSMC did not sign a camera supply agreement with Monster Industries."
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