First-rate companies set the standard, second-rate companies set the brand, and third-rate companies set the product.
This saying had been around for many years. Even elementary school students had heard of it, let alone companies.
This saying was easy to understand. The company that set the standard was the benchmark and leader in the industry.
The rules of the game were set by him. As long as the company was involved in this industry, they had to follow the industry standards. In other words, they had to fight under the rules of the game.
Take a simple example.
Boeing and Airbus were the two giants that accounted for most of the world's civil aviation market. They were the most representative industry standard setters, the civil aviation aircraft standards led by the two companies, which were used worldwide. If the latecomers wanted to produce passenger planes, then sorry, the data of the planes had to meet the standards set by me.
If they did not meet this standard, their planes would not be able to fly out of the country.
This kind of game mode where one was both a player and an administrator was naturally invincible.
Because there were hundreds of companies in the automobile industry, the industry standards were relatively low. It had been perfected for many years, and currently, there was a lack of companies that had the final say. However, the alternative energy car was an exception.
It had only been around for a few years, and the standards for it in the market had not been established yet. There was no one company that could dominate this market. However, all the major automobile manufacturers understood that alternative energy cars were the future development direction of the automobile industry.
The technology of fuel vehicles had been developed to the limit, and alternative energy cars had just been born. The future had unlimited possibilities.
Now, the Thunderbolt car launched by Monster Industries had the momentum of Boeing and Airbus sweeping the world. If there was anyone who set the standards for alternative energy cars, it might have been Tesla in the past, but now it could only be Monster Industries.
Martin's plan made Ye Qing's eyes light up.
Back then, Ye Qing had relied on the technical foundation of Monster Factory to launch the Thunderbolt car. Ye Qing had no intention of being the standard setter. He only wanted to expand the production of the Thunderbolt car to the limit and make the Thunderbolt car a household name.
Whether it was the energy center or the car network, it was to serve consumers more conveniently and make the Thunderbolt car the best choice for transportation in their minds.
However, the number of Thunderbolt car units sold was less than 500,000, and the foreigners couldn't sit still.
"Mr. Martin, I'm sure you understand the principle of how much effort you put in, how much you reap in return." Ye Qing took the coffee handed over by Su Yu, picked it up and took a sip gently in his mouth. "In Europe and the United States, whether it is introducing other brands of cars to join the network plan, or the energy service center is open to all new energy vehicles and become a standard setter. This means that our Monster Industries will have to compromise with them on certain projects. "
"You are not the first lobbyist, nor will you be the last."
"I know." Martin nodded, holding the cup of coffee in his hand. "I also understand what happened before. Even I admit that I didn't want to work with you at first. Instead, I used commercial means to attack you. "
"However, after we learned about the performance of the plasma battery, we didn't know what to do. Mr. Ye, don't you think that cooperation is the most beneficial situation for everyone? "
"Whether it's the mechanical engineering chair, the ionization purifier, or the magic crystal phone. They can't shake our core interests. In the twenty-first century, the people in Europe and the United States have lived happily enough. Without these products, the people will complain, but their lives will not get worse. "
"We refuse to introduce these products because the root cause is that Monster Industries doesn't agree to build a branch factory in the United States. These are disputes of interest. They can be negotiated and mutual concessions can be made. "
"However, the plasma battery has shaken our core interests."
Speaking of this, Martin drank most of the coffee in one breath, put down the cup, frowned, and muttered to himself, "Core interests, how do you want us to compromise?"
Ye Qing smiled silently.
Energy was the foundation of all scientific and technological industries and one of the most important elements to support modern civilized society. The plasma battery on the Thunderbolt car was one of the most important carriers in the energy structure.
All mobile electronic devices needed this carrier to give life.
From civilian to military use, the current technological gap between lithium batteries and plasma batteries was like the gap between lead-acid batteries and lithium batteries.
In all fairness, any other country would not be indifferent to such a situation. Now, the United States was not the only country that understood the role of plasma batteries. Those countries with battery energy industries more or less certainly understood this point.
Monster Industries had received orders from many countries to purchase plasma batteries, but the current output of plasma batteries was not enough to fill the gap between the teeth of domestic Thunderbolt car users.
Ye Qing couldn't just sell the Thunderbolt car and sell the batteries alone.
"Since it's related to core interests, the requirement of cooperation is naturally plasma batteries." Ye Qing stirred the coffee with a silver spoon, stirring the brown liquid into a whirlpool.
Martin nodded his head in agreement.
"Then, may I take the liberty to ask. Mr. Martin, since you think the plasma battery has shaken your core interests, what do you plan to do? "
"We will completely open the market and have deeper cooperation with you. We will support in many policy areas. For example, the energy service center and the long-distance driving program support. We will also assist you in establishing a set of new standards in the field of alternative energy vehicles. "
"The technology of plasma batteries can be licensed through patents to allow us to have the ability to produce plasma batteries. We can accept slightly lower performance than your company's products. "
"If Mr. Ye is interested, we can go through formal channels and hold in-depth discussions."
"Then, what if I refuse to cooperate?" Ye Qing gently tapped the silver spoon in his hand.
"Then …"
Martin's expression became solemn. "If that's the case, I think the situation will be very bad. Mr. Ye, please understand the current global market situation, everyone's thirst for technology. "
"If you fall behind, you will be beaten. I think Mr. Ye also understands this."
After he finished speaking, Martin stared at Ye Qing, trying to find the other party's true intentions from his expression. Or perhaps, he could find some hesitation and seriousness in his expression. This young CEO definitely understood the meaning behind the word "troublesome".
As long as there was a trace of hesitation in this young CEO's expression. Martin thought that this meeting had a good start.
Just as he said, the more effort one put in, the more rewards one reaped. Monster Industries was a global technology empire. It was impossible for it to be limited to Hua Xia and those small countries. No matter how well the products sold, there would be a day when they were saturated. According to the production capacity of Monster Industries, that day would come very soon. However, the roots of Monster Industries were not in Europe and the United States. If they wanted to spread their products to Europe and the United States, it was impossible not to pay a price.
No matter how large Monster Industries was, could they be larger than a hundred-year-old company, Volkswagen?
Could they be more popular than Mercedes-Benz?
Was Volkswagen big enough? Had a total assets of trillions of RMB?
Was Mercedes-Benz loud enough?
From the old men to the children in kindergarten, who in the world did not recognize the Mercedes-Benz logo?
However, in order to take down the big cake of Hua Xia market, didn't they still have to accept Hua Xia's policy of exchanging technology?
This was the first time they had taken the initiative to exchange.
Well, now it was the United States' turn.
The whole world knew that Monster Industries' products were good, and they were popular in Hua Xia. However, the United States Department of Commerce was not stupid. If it was popular in Hua Xia, it would be even more popular in the United States, where the consumption level was higher. They had opened the United States market to Monster Industries before they had negotiated a cooperation plan.
Even if the Department of Commerce was shot in the head, they could not watch Monster Industries take tens of billions or even hundreds of billions of dollars from their pockets and then cause a huge trade deficit.
The whole world was the same. If they wanted a big enough market, they had to show enough sincerity.
However, as the world's big boss, the United States and Hua Xia were different.
It was fine if the public didn't want the Hua Xia market, but if Monster Industries didn't want the United States market, the consequences would be serious.
It was a pity that Martin had come thousands of miles away and confided in him so sincerely. In the expression of the young CEO in front of him, there was only indifferent confidence and a pair of fearless eyes.
"Mr. Martin, that's the reason."
"But …"
"Do you think that if the technology of the plasma battery is licensed to you, you can definitely make it?"
"Of course," Martin said loudly without hesitation.
He was the CEO of Tesla, and he was also a professional technician in his early years. Tesla had already made battery technology the world's first. Although the plasma battery technology that suddenly emerged was more advanced, it was not the technology of the highest star. As long as there was the correct material formula and production process, Martin believed that they could completely copy and produce it.
This was also the purpose of Martin's personal trip to Hua Xia to talk to Ye Qing. If the plasma battery was produced in cooperation with the United States. Then Tesla was destined to have a share. Martin didn't ask for much of a share. But when the time came, it would be fine as long as the plasma battery could be used in Tesla cars.
"You can't." Ye Qing flatly rejected.
"Even with the materials and technical information, you can't make the plasma battery."
"Why?"
"Very simple, your supporting industrial technology can't reach that level."
Martin looked as if he had heard the biggest joke of the year. Then, he looked at Ye Qing with the eyes of a doctor looking at a seriously ill patient.
The supporting industrial technology in the United States can't reach that level?
He must be talking about the United States of fifty years ago.
"Mr. Ye, are you sure what you just said?"
Ye Qing just smiled and nodded. Martin's expression was full of unwillingness. He asked, "I really want to know, in this world, who can do something that the supporting industrial technology in the United States can't do with the support of the materials and technology?"
"Can the material of the plasma battery be made?" Ye Qing knocked on the rim of the cup with the silver spoon again.
"Of course …" Before he finished speaking, Martin suddenly froze. Then, his unconvinced expression became a little flustered, and he blushed a little. He remembered the expression of a large group of experts in the laboratory when he dismantled the plasma battery shell.
But before he could explain, Ye Qing continued to ask, "Do you know how many nanometers you need to grind the metal material into to transform it into a liquid state?"
"How … How many nanometers?"
"I can tell you that 0.5 nanometers is slightly larger than the atomic diameter of these metal materials. The reason why I'm telling you this is because you can't do it. "
"Do you know what level the metal needs to be purified to meet the material requirements?"
"9N, seven nines after the decimal point." Ye Qing asked, "Can you do this?"
"You can't do it, so I'm telling you this."
Martin was like a mute now, and his face was red. He was also trying his best to choke out something from his throat, even if it was a meaningless syllable, as long as he could get out of this awkward situation. But his efforts were in vain.
"Even if I license the core formula and process to you, you can't do it. How can you talk about production if your industrial base can't meet the requirements? "
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