The movie ticket price for "Floating City: Rise" was 35 yuan.
This ticket price was similar to the ticket price of offline cinemas in the country. It was a very normal ticket price.
One movie ticket could only be watched once. Of course, some people complained on the Internet that Monster Industries did not have to spend money to build a physical cinema or invest in screens and broadcast equipment to watch movies with holographic glasses.
Even the audience had to pay their own electricity bills to watch the movie.
35 yuan per ticket was the same as the 3D hall tickets in the cinema. There was not even a discount.
Was it too expensive?
"You don't have to buy it if you think it's too expensive." Some old users left a comment below.
Of course, complaining was complaining, but they still spent money to buy the tickets.
They were willing to spend 8,600 yuan to buy a holographic glasses. How could they miss out on a virtual movie that they had never experienced before at 35 yuan per ticket?
Therefore, there were still two hours before the release of "Floating City: Rise". Among the nearly 20 million holographic glasses users, more than 40% of them had already bought tickets in advance.
…
Ignatius had already sat down in the virtual film and television department early. He, who had a big beer belly, was staring at the big screen with a somewhat uneasy expression.
Even if this movie had already proven itself with box office data from all over the world a few months ago.
Ignatius still did not have enough confidence to think that this movie would be a success in Hua Xia.
It was praised abroad and even praised to the heavens. However, when it came to Hua Xia, it was full of complaints. There were examples of movies whose box office was so low that people could not help but doubt the reality of the movie.
For example, the previous Black Panther. The North American market almost licked it until it was shining.
Of course ~
The North American response was mediocre. The crew could not even earn back the investment in the deadline. They thought they would lose money. However, in Hua Xia, it became a hit instantly. There were examples where the entire crew earned a lot of money just by relying on the strength of Hua Xia's box office alone.
For example, Warcraft.
If it was before, Ignatius might not have been too worried that the box office of Hua Xia and the North American box office would be extremely divergent.
After all, even if the cultural background was different, the movie "Floating City: Rise" would still have many elements that would attract Hua Xia fans.
As early as in the first step of the Drifting Cities trilogy, in order to please Hua Xia, an important audience second only to North America, Ignatius added an extra scene in the movie, [Hua Xia Palace]. It was one of the three super cities on the sea alongside New York and London. Scenes revolving around them continued throughout the trilogy.
However, Ignatius, who had been full of confidence earlier, now saw that the box office sales were only 40% with only two hours to go before the movie was released. His heart was pounding.
Ignatius quietly shifted his gaze to Ye Qing beside him. The latter's expression was calm, as if he had expected this.
Ye Qing laughed and said, "My great director, you don't have to be so nervous. If it were a traditional cinema chain, this 40% pre-sales rate would definitely mean that the movie would fail."
"However, this is a virtual cinema. When the movie is officially released at 6 PM, users can watch it from the beginning no matter when they buy tickets. They don't have to worry about the seats being full."
"So users usually like to buy tickets in the last half an hour."
This was the first time in his life that Ignatius had placed his movie in the virtual world.
This was a huge gamble.
Success would mean that Director Ignatius would become the first leader in Hollywood to start the virtual era.
After that, his success would inevitably attract the attention of the entire Hollywood. He would be the most dazzling flagship director in Hollywood. Even if he wanted to make an angel and the devil, there would be a large number of investors crying and begging to join him.
If he failed …
He would completely offend the entire Hua Xia film industry. In order to appease the anger of the Hua Xia film industry, the investors might even change the director of the next movie.
Ignatius' goal was one billion.
As long as it exceeded one billion, he could use this data to completely convince the investors and make them realize the brilliant future of holographic glasses in the future. He would have no scruples about turning against the traditional film and television industry of Hua Xia.
"How about … Mr. Ye, let's go into the virtual world and take a look?"
"Look at what?"
"If you want to look at the box office, you can just look at it from here." Ye Qing was a bit confused. As early as when Ignatius sent the original movie in advance and asked the Virtual Film and Television Department to do technical processing to make the movie more compatible with the holographic glasses, Ignatius had already seen the processed movie.
Ye Qing remembered that after reading it, this guy was still full of confidence as if he was the only one who could do it.
"I want to quietly see the reaction of the users first." Ignatius couldn't hold it in anymore. He seemed to have returned to twenty years ago, when the first movie of his life was released.
At that time, he sneaked into the theater and squeezed into the most crowded seat, waiting for the audience's evaluation in fear.
"But there are still two hours before the movie is released."
Ignatius hesitated and asked, "Then … why don't we wait a little longer?"
They waited for another hour.
Ignatius became even more nervous because the box office pre-sales had only reached 57%.
According to the experience of traditional cinema chains, a 57% pre-sales was already a huge failure.
On the day of the traditional cinema release, Hollywood blockbusters would usually be scheduled from noon. The number of other movies that were being released on the day was greatly reduced and they were scheduled until midnight.
If every movie was seen as a pre-sale, then the percentage of pre-sales tickets for the day would only be considered a successful start if it exceeded 500%.
After a while, Ignatius couldn't sit still anymore.
There were only thirty minutes before the movie was released and the box office pre-sales were only 64%.
He once again sent an invitation to Ye Qing. There was no other way, Ye Qing could only point at his holographic glasses.
To be honest, Ye Qing also felt that the pre-sales number was a bit low.
Because according to the experience of the previous movie, the pre-sales should be at least 75%.
Dozens of seconds later, Ye Qing and the great director Ignatius passed through the entrance of a super palace that could not be described with any gorgeous language.
In order to allow users to obtain the most exciting viewing experience, the technicians of Monster Industries deliberately moved the [Hua Xia Palace], a super maritime city in the movie, into virtual reality. It became a virtual theater that users could choose from.
In fact, as early as the National Entertainment Event, Monster Industries had vaguely advertised [Rise of Drifting City: Rise].
The super palace on the sea that gathered all the active users was based on the design of the Palace.
However, the palace in the movie was only a part of the palace, or it was only the most representative building.
In addition to the palace, there was also a residential area larger than the decks of twenty aircraft carriers and countless weapons of war that firmly surrounded the entire city on the sea.
After the white light disappeared, the great director Ignatius was stunned.
Even Ye Qing was a little surprised.
Because the super palace that was moved from the movie had become a Disneyland.
People.
It was densely packed with people.
There were so many people that the graphics card could not handle it. It could only be replaced by a blurry gray shadow.
In the virtual world, the great director Ignatius was of course not afraid of being recognized. Therefore, he casually found a user dressed in a cartoon costume beside him and spoke in English. He said, "The movie is about to start. Why haven't you gone to the palace to buy tickets yet? Are you not looking forward to this movie?"
Coincidentally, this user's English was good. He said in a tone that said, "You're making a fuss out of nothing, foreigner. When can't I watch it? Hua Xia Palace is so shocking. Of course, I'll play it once first. "
Ignatius was worried and asked a few other users. In the end, these people did not understand English at all.
Then, Ignatius decided to guard the door of the super palace behind him.
There was a row of ticket machines in front of the door.
To enter the palace, one had to show a virtual movie ticket.
Ignatius continued to interview passers-by. Even if there were only a few people who could speak English, in the face of millions of users, they would become the majority.
As the interview continued, Ignatius's mood became much better.
This was because almost all the interviewees expressed that they were looking forward to this movie. The reason why they did not buy tickets so early was that most of them could buy tickets at any time. They could walk around Hua Xia Palace first or wait for the delivery man to deliver snacks before buying tickets.
Ignatius also asked them if they were satisfied with the price of the ticket. Most of the users said that they could accept it.
Ignatius was about to end the interview when he saw three users dressed very old-fashioned walking in front of him.
In the virtual world, users could wear their own clothes at will.
Therefore, their taste in clothes would be directly reflected on the cartoon characters.
What attracted Ignatius's attention was the agile body language of the three users.
Their hands hanging on both sides of their thighs were swaying slightly just like in real life. Their steps were agile, unlike the low-end users who could only raise their legs mechanically.
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